Alexis Marinopoulos - The Enrollhand Blog

Marketing Tactics

What Are 'Swim Lane' Enrollment Funnels?

This fall will be tough for all schools, colleges, and universities. Forecasts include campus closures, recruiting challenges, and plunging enrollment. To keep recruiting students you'll need an edge to attract, inspire, and nurture

by Alexis Marinopoulos

1 min read

The World of Education

A Glimpse Into School Reopenings Unveils An Opportunity For Smaller Schools

California's Department of Education has just published a new detailed guide (55 pages) to safely reopen schools for their 6.2 million students. It gives a glimpse into what schooling might look like

by Alexis Marinopoulos

2 min read

The World of Education

Dennis the Menace & Our Kids' Freedom To Learn

My children will have less freedom to roam than I did. This is one of the many unforeseen side effects of this crisis. I watched 'Dennis the Menace' with my two sons last

by Alexis Marinopoulos

2 min read

Growing Enrollment

10 Reasons Parents Decide To Enroll Their Kids At Your School

The key to any enrollment strategy is to provide more value to families than your competing schools. Stop trying to fix them. Stop trying to take value from them. Your goal is to

by Alexis Marinopoulos

2 min read

Branding Strategies

What Does School Branding During Lockdown Look Like?

First, answer this: what makes for a good story of your school? The currency is the same as it ever was: memorability. To create memories, we need to take parent audiences to places

by Alexis Marinopoulos

2 min read

The World of Education

Three Steps to Help You Steer Your School In This Whirlwind of Change

In this new world that is dawning, your school is once again making a first impression. Parents are seeing you in a different light. They're asking themselves, Have they got this, or are

by Alexis Marinopoulos

4 min read

The World of Education

Learning is a lot like surfing...

While raising my 3yro & 6yro I'm realizing the value self-paced learning. Learning is like surfing; push too early and you're wiped out by the wave, paddle too late and the wave passes

by Alexis Marinopoulos

1 min read

Branding Strategies

What if you cannot differentiate your school?

What if you cannot differentiate your school? Faced with increasing competition, the strategy for most schools is to differentiate. This involves offering families something that the school down the road cannot or does

by Alexis Marinopoulos

1 min read

Marketing Tactics

Ask for Social Shares on Your 'Thank you' Pages...

Most school websites send email subscribers to a generic 'thank you' page that doesn't give them any additional action to take. We recommend a strategy that replaces your "dead end" thank you page

by Alexis Marinopoulos

2 min read

Financing

How To Prepare Your School for a Downturn?

Some thoughts on September's economic indicators and why they matter for your school... It seems that we've had another strong month of economic activity nationwide! We added another 136,000 jobs in SeptemberOur

by Alexis Marinopoulos

3 min read

The World of Education

What's Your School's ROI for Each Family?

Why is public education winning out to such an extent over the past 20 years? Public education enrollment has grown by about 8% since 2001, while private school enrollment has dropped by a

by Alexis Marinopoulos

2 min read

Branding Strategies

A True & Delightful Short Story That Will Make You Rethink Your School's Branding

When talking to our clients about school branding, I sometimes feel a faint skepticism in the air. The unspoken reaction is this, "we are not THAT unique... How can a [small parochial, typical

by Alexis Marinopoulos

1 min read

Grants & Fundraising

The Untapped Opportunity of Private Foundations for K-12 School Funding

Why wouldn't you focus on the $600 billion worth of grants given out by the government? Why should you instead concentrate on the $10 billion coming from private foundations? There are four reasons

by Alexis Marinopoulos

3 min read

Growing Enrollment

How the 'Stealth Applicant Effect' is Affecting K-16 Enrollment Nationwide

Do you know what's a ‘stealth applicant’? It used to be that you got to speak to most families considering your school. If I had a dollar each time I heard, ‘when I

by Alexis Marinopoulos

2 min read