What if you cannot differentiate your school?  Faced with increasing competition, the strategy for most schools is to differentiate. This involves offering families something that the school down the road cannot or does

Most school websites send email subscribers to a generic 'thank you' page that doesn't give them any additional action to take. We recommend a strategy that replaces your "dead end" thank you page

Some thoughts on September's economic indicators and why they matter for your school... It seems that we've had another strong month of economic activity nationwide! We added another 136,000 jobs in SeptemberOur

Why is public education winning out to such an extent over the past 20 years? Public education enrollment has grown by about 8% since 2001, while private school enrollment has dropped by a

When talking to our clients about school branding, I sometimes feel a faint skepticism in the air. The unspoken reaction is this, "we are not THAT unique... How can a [small parochial, typical

Why wouldn't you focus on the $600 billion worth of grants given out by the government? Why should you instead concentrate on the $10 billion coming from private foundations? There are four reasons

Do you know what's a ‘stealth applicant’? It used to be that you got to speak to most families considering your school. If I had a dollar each time I heard, ‘when I

I've been watching "Mad Men" reruns recently. It's made me think deeply about how marketing & branding have evolved over the decades. Here are Madison Avenue's themes since the 1950s: 50s - Comfort,

Today more than half the United States (about 30 States) offers some kind of extended educational choice to families: Individual Tax Credit/DeductionTax Credit/Deduction, VoucherOpen EnrollmentCharter SchoolsEducation Savings AccountWhatever your view, we

Here are a few things that didn’t exist last time Tiger Woods won the Masters: Twitter, iPhone📱, iPad, Kindle, 4G, Android, YouTube, App Store, Uber, Airbnb, Blockchain, Bitcoin, 🎧 Spotify, Instagram, Snapchat, WhatsApp,

We've just partnered with a wonderful PBL focused school in Southeast Seattle -in the wooded Seaview neighborhood just south of Alki Beach. Like a sailship floating above Elliott Bay, reserved for about 240

I had landed in Portland, Oregon the night before. I had gotten a total of 5 hrs sleep. Before heading to my first meeting, I walked into a Starbucks, a few miles down

We're taught that hard goals are hard and easy goals are easy. Having worked with 300+ schools, I can tell you that this is not the case in the world of education. We've

It was 6 am, and I had boarded the plane feeling grumpy and cold due to lack of sleep. "Hopefully, Houston will be sunny," I thought to myself. It would give me a