Alexis Marinopoulos
Co-founder at Enrollhand
What Are 'Swim Lane' Enrollment Funnels?
Marketing Tactics
This fall will be tough for all schools, colleges, and universities. Forecasts include campus closures, recruiting challenges, and plunging enrollment. To keep recruiting students you'll need an edge to attract, inspire, and nurture
A Glimpse Into School Reopenings Unveils An Opportunity For Smaller Schools
The World of Education
California's Department of Education has just published a new detailed guide (55 pages) to safely reopen schools for their 6.2 million students. It gives a glimpse into what schooling might look like
Dennis the Menace & Our Kids' Freedom To Learn
The World of Education
My children will have less freedom to roam than I did. This is one of the many unforeseen side effects of this crisis. I watched 'Dennis the Menace' with my two sons last
10 Reasons Parents Decide To Enroll Their Kids At Your School
Growing Enrollment
The key to any enrollment strategy is to provide more value to families than your competing schools. Stop trying to fix them. Stop trying to take value from them. Your goal is to
What Does School Branding During Lockdown Look Like?
Branding Strategies
First, answer this: what makes for a good story of your school? The currency is the same as it ever was: memorability. To create memories, we need to take parent audiences to places
Three Steps to Help You Steer Your School In This Whirlwind of Change
The World of Education
In this new world that is dawning, your school is once again making a first impression. Parents are seeing you in a different light. They're asking themselves, Have they got this, or are
Learning is a lot like surfing...
The World of Education
While raising my 3yro & 6yro I'm realizing the value self-paced learning. Learning is like surfing; push too early and you're wiped out by the wave, paddle too late and the wave passes
What if you cannot differentiate your school?
Branding Strategies
What if you cannot differentiate your school?  Faced with increasing competition, the strategy for most schools is to differentiate. This involves offering families something that the school down the road cannot or does
Ask for Social Shares on Your 'Thank you' Pages...
Marketing Tactics
Most school websites send email subscribers to a generic 'thank you' page that doesn't give them any additional action to take. We recommend a strategy that replaces your "dead end" thank you page
How To Prepare Your School for a Downturn?
Financing
Some thoughts on September's economic indicators and why they matter for your school... It seems that we've had another strong month of economic activity nationwide! We added another 136,000 jobs in SeptemberOur
What's Your School's ROI  for Each Family?
The World of Education
Why is public education winning out to such an extent over the past 20 years? Public education enrollment has grown by about 8% since 2001, while private school enrollment has dropped by a
A True & Delightful Short Story That Will Make You Rethink Your School's Branding
Branding Strategies
When talking to our clients about school branding, I sometimes feel a faint skepticism in the air. The unspoken reaction is this, "we are not THAT unique... How can a [small parochial, typical
The Untapped Opportunity of Private Foundations for K-12 School Funding
Grants & Fundraising
Why wouldn't you focus on the $600 billion worth of grants given out by the government? Why should you instead concentrate on the $10 billion coming from private foundations? There are four reasons
How the 'Stealth Applicant Effect' is Affecting K-16 Enrollment Nationwide
Growing Enrollment
Do you know what's a ‘stealth applicant’? It used to be that you got to speak to most families considering your school. If I had a dollar each time I heard, ‘when I
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