Marketing Ideas, Tips & Techniques For K-12 Schools
It was 6 am, and I had boarded the plane feeling grumpy and cold due to lack of sleep. "Hopefully, Houston will be sunny," I thought to m
Mary Kay was one of those loud, uncoordinated people, always laughing, always jolly.She had been a junior springboard varsity diver in hig
Most school heads we talk to are seeking, recurring, healthy, organic growth.We've worked with schools that were consistently able to grow
Back in late 2015, I was visiting Mary Kay down in New Orleans to help her out with enrollment growth. She'd gone through three years of s
Most educators still think marketing is just another word for sales.In fact, marketing has evolved into the sharing of knowledge with the
We love to talk about 'the family journey toward enrollment'.And yet no-one in marketing spends any time talking to traffic planners.Two
1. The Traditional Enrollment Funnel Has Changed No longer is enrollment marketing focused only on moving a prospective parent through t
If you’ve ever tried to quit a bad habit or establish a new one, you know that change takes time.When it comes to creating change in our own
When I was in high school, the history syllabus required us to study Russia for a quarter. One of our teachers who was born in Moscow decide
You’ve been telling us over and over that your school is unique.And we believe you... Most schools we work with have truly unique stories, a
She'd bitten off more than she could chew. She decided she'd quit two weeks into her pregnancy. Raised money on maternity leave.Taking her
When we talk about enrollment strategies, it’s easy to obsess over specifics. How to write the best email or tour script, where to find your
“I never allow myself to have an opinion on anything that I don't know the other side's argument better than they do.”— Charlie MungerI lov
While doing research for my thesis a while back, I studied more than 230 school leaders to identify the key practices that explain why some
By its very nature, a school leader's job leaves little time for reflection.You rush from meeting to meeting, check your e-mail constantly,
Parent personas, aka parent profiles, are necessary for the success of a school’s marketing plan. As our friends at Hubspot write, a persona
There are two types of educators in the world. Those who believe in age-old proven educational principles. And those who would favor Sir Ken
Most school heads I talk to are frustrated about one thing. They're doing amazing things at their school day-in and day-out, but few parents
The stories that lament the death of email marketing are high on hype and low on reality. The truth is that for generating school tours, ema
Feel That Marketing Is Too Undignified For Your School? Permission Marketing is a fundamentally different way of thinking about advertisin
A relevant education in today’s changing world What skills come to mind when you think of the phrase “necessary education?” Basic literacy a
Balancing the communication tightrope Imagine this: You’re leading a school with a particularly important mission. Maybe it’s a focus on STE
Why is having a site significant? Your audience is spending more and more of their time online. Even if schools typically meet parents offli
Time. Such a precious resource, yet most of us take it for granted. How can we get a better understanding of what our time is really worth?
It’s hard to imagine life without social media. We use it for everything. Work, play, friendship, and family. Many of us can’t do without it
Two-in-ten. That’s how many U.S. adults get their news from print newspapers (as of early 2016). And, twice as many adults (four-in-ten) get
Choosing a daycare is a big deal. Parents will go the extra mile to find the most nurturing environment for their kids to thrive, and this i
There’s a high demand for the skilled trades. There always has been, and there always will be. Twenty-one percent of the engineering workfor
Socrates once said that “Education is the kindling of a flame, not the filling of a vessel”. With 55% of high schoolers feeling unprepared f
According to recent studies, students in the United States are underperforming compared to their peers in other advanced nations, including
Independence Day. Our great nation’s birthday, and like all birthdays, a momentous occasion to celebrate. The fireworks have definitely beco
First impressions matter — especially to prospective students and parents who are choosing a school to enroll in for the next school year. A
Why Not Start a Summer Camp? You Can Make a Difference While Increasing Enrollment. What if you could start a summer camp at your school tha
It’s no secret that most schools struggle to properly reach their audience on Facebook. And if they do, often by chance, they usually fail t
We have some good news. You can finally start feeling in control of your enrollment. School leaders always have this little nagging feeling.
“We are losing students. Families no longer want to send their children to our school.” Sound familiar? You are not alone, there are many sc
A number of schools are telling us: It doesn’t look good. School choice doesn’t seem to be helping. But we keep answering: Despite the negat
