Parents have become more skeptical than ever about schools' ability to recover and supercharge math and English skills in large classrooms.
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We assume that the longer a school has been around, the more likely it is to stick around. We assume that a school's age is proof of its strength and resilience. We assume
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This fall will be tough for all schools, colleges, and universities. Forecasts include campus closures, recruiting challenges, and plunging enrollment. To keep recruiting students you'll need an edge to attract, inspire, and nurture
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California's Department of Education has just published a new detailed guide (55 pages) to safely reopen schools for their 6.2 million students. It gives a glimpse into what schooling might look like
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My children will have less freedom to roam than I did. This is one of the many unforeseen side effects of this crisis. I watched 'Dennis the Menace' with my two sons last
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The key to any enrollment strategy is to provide more value to families than your competing schools. Stop trying to fix them. Stop trying to take value from them. Your goal is to
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First, answer this: what makes for a good story of your school? The currency is the same as it ever was: memorability. To create memories, we need to take parent audiences to places
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In this new world that is dawning, your school is once again making a first impression. Parents are seeing you in a different light. They're asking themselves, Have they got this, or are
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While raising my 3yro & 6yro I'm realizing the value self-paced learning. Learning is like surfing; push too early and you're wiped out by the wave, paddle too late and the wave passes
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What if you cannot differentiate your school? Faced with increasing competition, the strategy for most schools is to differentiate. This involves offering families something that the school down the road cannot or does
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Most school websites send email subscribers to a generic 'thank you' page that doesn't give them any additional action to take. We recommend a strategy that replaces your "dead end" thank you page
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Some thoughts on September's economic indicators and why they matter for your school... It seems that we've had another strong month of economic activity nationwide! We added another 136,000 jobs in SeptemberOur
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Why is public education winning out to such an extent over the past 20 years? Public education enrollment has grown by about 8% since 2001, while private school enrollment has dropped by a
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When talking to our clients about school branding, I sometimes feel a faint skepticism in the air. The unspoken reaction is this, "we are not THAT unique... How can a [small parochial, typical
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