Marketing Ideas, Tips & Techniques For K-12 Schools

Are Schools Stuck in the Past?

Are Schools Stuck in the Past?

Here are a few things that didn’t exist last time Tiger Woods won the Masters:Twitter, iPhone📱, iPad, Kindle, 4G, Android, YouTube, App S

How to Persuade Parents Using the Discovery Approach

How to Persuade Parents Using the Discovery Approach

We've just partnered with a wonderful PBL focused school in Southeast Seattle -in the wooded Seaview neighborhood just south of Alki Beach

Your School is NOT a Starbucks

Your School is NOT a Starbucks

I had landed in Portland, Oregon the night before. I had gotten a total of 5 hrs sleep.Before heading to my first meeting, I walked into a

School Leaders, Burnout and Wellbeing

School Leaders, Burnout and Wellbeing

It was 6 am, and I had boarded the plane feeling grumpy and cold due to lack of sleep. "Hopefully, Houston will be sunny," I thought to m

The 3 Horizons of School Growth

The 3 Horizons of School Growth

Most school heads we talk to are seeking, recurring, healthy, organic growth.We've worked with schools that were consistently able to grow

Total School Alignment: How Great Schools Streamline Their Strategy, Stay Centered, and Accomplish Extraordinary Results

Total School Alignment: How Great Schools Streamline Their Strategy, Stay Centered, and Accomplish Extraordinary Results

Back in late 2015, I was visiting Mary Kay down in New Orleans to help her out with enrollment growth. She'd gone through three years of s

6 Steps in Planning the Perfect Virtual School Event

6 Steps in Planning the Perfect Virtual School Event

Most educators still think marketing is just another word for sales.In fact, marketing has evolved into the sharing of knowledge with the

2 Ways Thinking Like a Traffic Planner Will Make You a Better School Marketer

2 Ways Thinking Like a Traffic Planner Will Make You a Better School Marketer

We love to talk about 'the family journey toward enrollment'.And yet no-one in marketing spends any time talking to traffic planners.Two

Three School Marketing Trends Set to Dominate 2019

Three School Marketing Trends Set to Dominate 2019

1.  The Traditional Enrollment Funnel Has Changed  No longer is enrollment marketing focused only on moving a prospective parent through t

The Golden Age of Facebook Marketing for Schools

The Golden Age of Facebook Marketing for Schools

We are living through the golden age of Facebook marketing for K-12 education. It is powerful, affordable and carries the vast majority o

Enrollment is a Marathon

Enrollment is a Marathon

If you’ve ever tried to quit a bad habit or establish a new one, you know that change takes time.When it comes to creating change in our own

Tips for Keeping Your Parent Audience Curious

Tips for Keeping Your Parent Audience Curious

When I was in high school, the history syllabus required us to study Russia for a quarter. One of our teachers who was born in Moscow decide

My Best Argument For Why Schools Should Move ALL Their Advertising To Digital

My Best Argument For Why Schools Should Move ALL Their Advertising To Digital

You’ve been telling us over and over that your school is unique.And we believe you... Most schools we work with have truly unique stories, a

Leap Afraid and Gather Your Courage on the Way Down

Leap Afraid and Gather Your Courage on the Way Down

She'd bitten off more than she could chew. She decided she'd quit two weeks into her pregnancy. Raised money on maternity leave.Taking her

How To Know When Exactly You Should Contact Your Parent Prospects

How To Know When Exactly You Should Contact Your Parent Prospects

When we talk about enrollment strategies, it’s easy to obsess over specifics. How to write the best email or tour script, where to find your

The Benefits Of Offline School Marketing

The Benefits Of Offline School Marketing

“I never allow myself to have an opinion on anything that I don't know the other side's argument better than they do.”— Charlie MungerI lov

How To Run Your School Like a Startup

How To Run Your School Like a Startup

While doing research for my thesis a while back, I studied more than 230 school leaders to identify the key practices that explain why some

How to Think Like a School Entrepreneur (4 Key Principles)

How to Think Like a School Entrepreneur (4 Key Principles)

By its very nature, a school leader's job leaves little time for reflection.You rush from meeting to meeting, check your e-mail constantly,

An Easy Method To Create Parent Personas

An Easy Method To Create Parent Personas

Parent personas, aka parent profiles, are necessary for the success of a school’s marketing plan. As our friends at Hubspot write, a persona

What If You Didn't Need More Students?

What If You Didn't Need More Students?

There are two types of educators in the world. Those who believe in age-old proven educational principles. And those who would favor Sir Ken

Your School's Message: Candy or Wine?

Your School's Message: Candy or Wine?

Most school heads I talk to are frustrated about one thing. They're doing amazing things at their school day-in and day-out, but few paren

5 Genius Techniques to Spice Up Your Emails To Prospective Parents

5 Genius Techniques to Spice Up Your Emails To Prospective Parents

The stories that lament the death of email marketing are high on hype and low on reality. The truth is that for generating school tours, ema

Permission Marketing For Schools

Permission Marketing For Schools

Feel That Marketing Is Too Undignified For Your School?   Permission Marketing is a fundamentally different way of thinking about advertisin

What can Jack Mountain Bushcraft School teach us about authentic marketing?

What can Jack Mountain Bushcraft School teach us about authentic marketing?

A relevant education in today’s changing world What skills come to mind when you think of the phrase “necessary education?” Basic literacy a

Green Chimneys – A school looking to revolutionize special education

Green Chimneys – A school looking to revolutionize special education

Balancing the communication tightrope Imagine this: You’re leading a school with a particularly important mission. Maybe it’s a focus on STE

Making an effective School Website: Lessons Learned from a successful Catholic School

Making an effective School Website: Lessons Learned from a successful Catholic School

Why is having a site significant? Your audience is spending more and more of their time online. Even if schools typically meet parents offli

The School Principal ‘Time-Clawback’ Method

The School Principal ‘Time-Clawback’ Method

Time. Such a precious resource, yet most of us take it for granted. How can we get a better understanding of what our time is really worth?

Let’s Get Social: Increase School Enrollment Through Social Media

Let’s Get Social: Increase School Enrollment Through Social Media

It’s hard to imagine life without social media. We use it for everything. Work, play, friendship, and family. Many of us can’t do without it

Traditional Marketing VS Social Media: Where to Put Your Marketing Spend

Traditional Marketing VS Social Media: Where to Put Your Marketing Spend

Two-in-ten. That’s how many U.S. adults get their news from print newspapers (as of early 2016). And, twice as many adults (four-in-ten) get

The Ultimate Guide to Growing Your Daycare Enrollment

The Ultimate Guide to Growing Your Daycare Enrollment

Choosing a daycare is a big deal. Parents will go the extra mile to find the most nurturing environment for their kids to thrive, and this i

Reviving the Skilled Trades: Your Guide to Boosting Enrollment in Trade Schools

Reviving the Skilled Trades: Your Guide to Boosting Enrollment in Trade Schools

There’s a high demand for the skilled trades. There always has been, and there always will be. Twenty-one percent of the engineering workfor

The Boarding School Experience: Worth Every Single Dollar

The Boarding School Experience: Worth Every Single Dollar

Socrates once said that “Education is the kindling of a flame, not the filling of a vessel”. With 55% of high schoolers feeling unprepared f

Learning From Arizona: How Your School Can Thrive Under Any Circumstances

Learning From Arizona: How Your School Can Thrive Under Any Circumstances

According to recent studies, students in the United States are underperforming compared to their peers in other advanced nations, including

Events to do for the 4th of July

Events to do for the 4th of July

Independence Day. Our great nation’s birthday, and like all birthdays, a momentous occasion to celebrate. The fireworks have definitely beco

What Does A Superstar Campus Tour Look Like?

What Does A Superstar Campus Tour Look Like?

First impressions matter — especially to prospective students and parents who are choosing a school to enroll in for the next school year. A

Why Not Start a Summer Camp? You Can Make a Difference While Increasing Enrollment.

Why Not Start a Summer Camp? You Can Make a Difference While Increasing Enrollment.

Why Not Start a Summer Camp? You Can Make a Difference While Increasing Enrollment. What if you could start a summer camp at your school tha

Powerful Tactics to Increase Parent & Family Engagement through Facebook

Powerful Tactics to Increase Parent & Family Engagement through Facebook

It’s no secret that most schools struggle to properly reach their audience on Facebook. And if they do, often by chance, they usually fail t

The Beginner’s Guide to Social Media Marketing for Schools

The Beginner’s Guide to Social Media Marketing for Schools

We have some good news. You can finally start feeling in control of your enrollment. School leaders always have this little nagging feeling.

KIPP Marketing Funnel: The Secrets of Online Enrollment

KIPP Marketing Funnel: The Secrets of Online Enrollment

“We are losing students. Families no longer want to send their children to our school.” Sound familiar? You are not alone, there are many sc

5 Tested Marketing Steps Guaranteed To Boost Your Enrollment

5 Tested Marketing Steps Guaranteed To Boost Your Enrollment

A number of schools are telling us: It doesn’t look good. School choice doesn’t seem to be helping. But we keep answering: Despite the negat