Andreas Marinopoulos
Co-founder at Enrollhand
A Human-centered operating system, with Kelly Davis
Interviews
Kelly and her co-founder Vlad redesigned school from scratch. Galileo a global online school soon to have access to physical spaces as well.
Product-Teacher-Family Fit, With Brian Tobal, CEO SchoolHouse
Interviews
"The founding principle is that the teacher's attention is the most valuable piece in the educational brew or ecosystem. If you really want to have a high quality educational experience, you'd increase the amount of teacher attention that each child is receiving." - Brian Tobal
Will this Crisis Help or Hurt Your School?
Growing Enrollment
This rollercoaster is here to stay 🎢 I was in a virtual gathering with 120 educators on Thursday, talking about change after this crisis. On the one hand, there was a consensus that "the
Three Steps to Help You Steer Your School In This Whirlwind of Change
The World of Education
In this new world that is dawning, your school is once again making a first impression. Parents are seeing you in a different light. They're asking themselves, Have they got this, or are
On Momentum in School Marketing
Marketing Tactics
Everything in life needs build-up. You stretch before you exercise. You go through small talk before moving to deeper topics. You date before you marry. Content marketing is to parents what the stove
500,000+ Parent Inquiries Have Taught Us These Four Things
Branding Strategies
You want to be the school that gets to financial stability with calm; serenely and quietly. You don't want to be the school that succeeds but needs to hustle; with high strung leadership,
What's Your School's "Product"?
Growing Enrollment
Ten years from now, even the best school marketing won't work for you. A state-of-the art enrollment funnel usually bring in prospective families on autopilot today. Not in ten years.
Steer Your School Into The Grant-Making Wind
Grants & Fundraising
It happens more often lately. You get a knot in your stomach. Surprises at work. This time, it’s when you open your browser to unexpected news: the neighboring school district got awarded a six-figure grant from an out-of-state private foundation.
Our Weekly Feedback Survey
Marketing Tactics
The Google founders recommend that all companies ask their customers, "How disappointed would you be if we no longer existed?" So we added it to our weekly feedback survey.   Last week 80% of
When We Merged Our Branding and Grant Writing Teams, Our Award Rates Shot Up to 63%
Grants & Fundraising
What is a foundation? The definition appears obvious at first. A foundation is a nonprofit entity that awards grants to organizations. Thinking about a foundation's objectives, however, makes the definition fuzzier. Some are
School Marketing's Unlikely Future
Social Media Marketing
Eventually, even an enrollment funnel that pulls parents through their decision-making process will not be sufficient.
Tom Vander Ark - Quotes and Thoughts
Leadership
Tom is the CEO of Getting Smart, a learning design firm and one of the leading voices in the upcoming education revolution. I first came across Tom on Twitter, where he is very
Schools, Unbundled: Creative Destruction, Good or Bad?
The World of Education
We have to prepare our students for this brave, new world. But should we also prepare for a structural transformation of our schools? Schools choosing to outsource their non-core functions, shrinking, becoming smaller and agile?
K-12 School Grantseeking: The Ultimate Step-by-Step Guide
Grants & Fundraising
STAGE 1: Grant Prospecting Grant prospectors use several different styles and techniques to find appropriately aligned grantmakers (i.e., their giving history and priorities are a good fit or match for your school's
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