Barbara E. Peck
Education writer for Enrollhand
/
Los Angeles, CA
The Enrollhand Copywriting Rubric
Marketing Tactics
1 POINT - Storytelling using a fictionalized scenario in order to SHOW the parent rather than TELL her about the school 1 POINT - Write specifically about how the parent will benefit by
How to Change Parents' Minds About Their Child's School
Marketing Tactics
We are in the business of persuasion.We persuade parents to reconsider their current choice of school, compare it with YOUR school's promise and reach out to you to schedule a tour. Persuasion
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