Sadly, many schools TRY to write their own ads; the results are unfortunate... Ads full of clichés and sentences that seem to go nowhere. Imagine a parent, sitting on her couch, scrolling through

Digital advertising is the single most effective way to generate awareness and inquiries from prospective families. It is most effective when they are part of a larger digital media strategy that: • Connects with

If I asked you to describe a friend in five words you’d have no problem. You would say she is kind and maybe fun, you may see her as loyal and altruistic.

Making the right strategic decisions is important. If you get the big picture wrong you are bound to fail. Targeting the wrong family demographic, having mediocre teachers, mispricing your programs will all instantly

Telling principals that leadership drives school performance is a bit like saying that we need oxygen to breathe.           Over 40 percent of schools are preparing to increase investment in leadership development across the

It can be easy to put the needs of others before your own when you're the School Head. Teachers, staff, students, parents, and board members all need your attention and care, and it

1. Start by sharing your own struggles with the issue. Talk from the heart.   2. Demonstrate the impact of enrollment and/or attrition in numbers: use a whiteboard or graphs to walk them

We spent over fifteen hours on a proposal. We needed it to cover payroll. We followed-up with emails and calls. We heard nothing back. It happens.   We'll listen to the worst feedback to