M.L. Keller
Contributing writer
🎉 Here's How To Show Off Your School
Marketing Tactics
A cup of coffee steams beside your laptop. ☕️ The sun shines through the trees as you read an article about recent events. A banner ad for Lululemon pops up. The ad reminds you
1 min read
School Marketing is more than just ads and algorithms.
Branding Strategies
It's community, stories, experiences, connection, trust, and so much more. Good school marketing really boils down to one thing: Can you understand your parent audience on a real, human level and genuinely connect
1 min read
Your competition is talking about you…
Engaging Your Community
Your competitors are talking about you… They have a lot to say - whether you are listening or not. It’s a bit of a pinch to find out why someone chose a
1 min read
5 ways to decrease your attrition rate to 1% by re-recruiting your family community
Growing Enrollment
An important part of maintaining enrollment is student retention. Students often cite a lack of connection to the school community as the primary reason for leaving. When students and their parents feel alienated
4 min read
Use these effective open house strategies and win your next open house
Marketing Tactics
Effective open house campaigns once meant filling the halls with artwork and dusting off your PowerPoint floppy disk. Today, that dated approach is turning prospective parents away. Parents are no longer content to
5 min read

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