Imagine one day you arrive at your school at 8 am as parents and buses are dropping off your students. You walk into your office to a ringing phone. You pick up, and a top account executive from Ogilvy & Mather, the world's finest advertising agency, introduces herself in a friendly

Sadly, many schools TRY to write their own ads; the results are unfortunate... Ads full of clichés and sentences that seem to go nowhere. Imagine a parent, sitting on her couch, scrolling through her Facebook feed. She sees an ad from your school and a couple more from the surrounding

Traditionally, “performance marketing” means metrics-driven, inquiry-focused, left-brained, algorithm-loving data advertising. "Brand marketing," on the other hand, implies experience-focused, purpose-driven, right-brained, creativity-loving storytelling. While both are under the marketing umbrella, these two disciplines have developed their own language, culture, and objectives that don’t often overlap. The question is: can they

The web is changing for both parents and schools. Parents no longer read and learn by going from one site to another. Instead, they get information pushed to them via their own curated online channels—be it text messages, emails, their Facebook feed, etc. Social media is driving more parent

We're in goal-setting season, and most schools are preparing their annual marketing plans.  We're getting a lot of questions about how ambitious they should be and what amount of budget to allocate to their advertising. Unfortunately, we're also hearing a lot of macho marketing language which is dangerous. The plans