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Marketing Tactics

A collection of 74 posts

From Day 1 to Day 30...In A Newly Created School Marketing Role

Growing Enrollment

From Day 1 to Day 30...In A Newly Created School Marketing Role

I will share the step-by-step process that Jane followed in her first 30 days. She won over her school head, created a powerful marketing engine and gained 12 new students during the 2017/18 school year.

School Marketing: Emotions vs. Techniques

Marketing Tactics

School Marketing: Emotions vs. Techniques

There is a lot of school marketing lingo being thrown around these days. Too much. So much that I find it a little ridiculous. 🤪 Here are some examples (I bet you’ll roll your eyes): humanization, context marketing, inverted funnels, MQLs, SQLs, blue sky thinking, psychographics, word vectors, retargeting pools,

An Easy Method To Create Parent Personas

Marketing Tactics

An Easy Method To Create Parent Personas

Parent personas, aka parent profiles, are necessary for the success of a school’s marketing plan. As our friends at Hubspot write, a persona is a “semi-fictional representation of your ideal customer based on market research and real data about your existing customers.” As a school leader, you need to

What If You Didn't Need More Students?

Marketing Tactics

What If You Didn't Need More Students?

There are two types of educators in the world. Those who believe in age-old proven educational principles. And those who would favor Sir Ken Robinson's and Mr. Vander Ark's worldview - our education system requires a serious update. This debate is increasingly polarized and has become

5 Genius Techniques to Spice Up Your Emails To Prospective Parents

Marketing Tactics

5 Genius Techniques to Spice Up Your Emails To Prospective Parents

The stories that lament the death of email marketing are high on hype and low on reality. The truth is that for generating school tours, email marketing continues to hit 80 percent usage, easily outperforming all other channels. But as with all channels, there are both winners and losers. To

Permission Marketing For Schools

Marketing Tactics

Permission Marketing For Schools

Feel That Marketing Is Too Undignified For Your School? Permission Marketing is a fundamentally different way of thinking about advertising to parents. It is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them. It recognizes the new power of

What can Jack Mountain Bushcraft School teach us about authentic marketing?

Branding Strategies

What can Jack Mountain Bushcraft School teach us about authentic marketing?

A relevant education in today’s changing world What skills come to mind when you think of the phrase “necessary education?” Basic literacy and math? Computer science? STEM-related curriculum? It won’t be too long before some of the older “necessary education” skills become irrelevant. Think about it this way:

Creating an Enrollment Funnel – three simple steps to solving all of your enrollment needs.

Growing Enrollment

Creating an Enrollment Funnel – three simple steps to solving all of your enrollment needs.

What if you had a specific set of steps you knew would consistently guide prospective families from piqued interest to full-time enrollment? No tricks. No gimmicks. No fine print. In today’s market, parents and families have access to more information than ever before. Search engines, social media, and communication

Why prospective parents want you to treat them as clients & what to do about it

Branding Strategies

Why prospective parents want you to treat them as clients & what to do about it

Neville Medhora once said “No one cares about you. They care about themselves.” This is a message that successful businesses infuse into their marketing strategy. Successful schools [https://blog.enrollhand.com/how-private-schools-can-use-character-education-to-boost-enrollment/] , just like successful businesses, know that their current and prospective families don’t care about their achievements and

How to combine Word of Mouth with Facebook to increase enrollment

Marketing Tactics

How to combine Word of Mouth with Facebook to increase enrollment

Word of mouth is by far the most common answer when asking a school leader where they are getting their new students. By far. It’s very powerful indeed. Parents trust parents. Parents don’t trust sales-y clickbait messages from strangers. We often associate social media ads with something distasteful.

Today’s Parent Is An Investor Looking for A Solid ROI

Growing Enrollment

Today’s Parent Is An Investor Looking for A Solid ROI

In this article, you will learn how to adjust your marketing strategy and treat your school as an investment with an excellent rate of return. Private school [https://blog.enrollhand.com/the-best-private-k-12-school-in-every-state/] is expensive. According to Private School Review [https://www.privateschoolreview.com/tuition-stats/private-school-cost-by-state] , the annual national average for

New York Private Schools: Vouchers or not, you’ll need to adapt.

Branding Strategies

New York Private Schools: Vouchers or not, you’ll need to adapt.

Schools in other states, take note. This article will help you deal with regulatory changes coming your way. Reality Check: Although New York City’s educational system is exceptionally well-funded, its public schools are lagging behind. Sadly, there has been a steady decline in the standards of the public education

Traditional Marketing VS Social Media: Where to Put Your Marketing Spend

Growing Enrollment

Traditional Marketing VS Social Media: Where to Put Your Marketing Spend

Two-in-ten. That’s how many U.S. adults get their news from print newspapers (as of early 2016 [http://www.journalism.org/2016/05/26/news-use-across-social-media-platforms-2016/] ). And, twice as many adults (four-in-ten) get their news online. Most use social media. As customer habits are changing, so is advertising. From SMEs

The Ultimate Guide to Growing Your Daycare Enrollment

Growing Enrollment

The Ultimate Guide to Growing Your Daycare Enrollment

Choosing a daycare is a big deal. Parents will go the extra mile to find the most nurturing environment for their kids to thrive, and this involves lots of research and plenty of questions. That being said, no amount of planning can fully prepare parents for this highly emotional journey.

Reviving the Skilled Trades: Your Guide to Boosting Enrollment in Trade Schools

Growing Enrollment

Reviving the Skilled Trades: Your Guide to Boosting Enrollment in Trade Schools

There’s a high demand [https://www.denverpost.com/2016/08/21/blue-collar-jobs-surge-us/] for the skilled trades. There always has been, and there always will be. Twenty-one percent of the engineering workforce is made up of specialists. Welders, fitters, electricians, machinists, and technicians. They’re all vital to the industry,

Continuous Enrollment is the Best Option for Handling Re-enrollment.

Growing Enrollment

Continuous Enrollment is the Best Option for Handling Re-enrollment.

Every year, beginning in January, the Sunshine Academy starts its annual enrollment campaign for the upcoming school year. They have a great marketing plan. They have a good feel for their target audiences. They have a strong, well-articulated brand. They have a great social media presence, and they tell their

What Every Private School Should Do To Prepare for the Shifting Demographics

Marketing Tactics

What Every Private School Should Do To Prepare for the Shifting Demographics

Are you planning for the future of education based on outdated demographics? If so, you are making a common and potentially serious mistake. To meet the needs of your future students, you must consider and plan for these undeniable shifts. Parents are waiting longer to have children. A stronger focus

KIPP Marketing Funnel: The Secrets of Online Enrollment

Growing Enrollment

KIPP Marketing Funnel: The Secrets of Online Enrollment

“We are losing students. Families no longer want to send their children to our school.” Sound familiar? You are not alone, there are many schools of all stripes and colors that feel the same way. But we have some good news. Your school doesn’t have to be a part

6 Priorities for Every School Admissions Officer in the Competitive 2017 Market

Growing Enrollment

6 Priorities for Every School Admissions Officer in the Competitive 2017 Market

Recruiting and retaining students is becoming increasingly difficult. Today, students and families no longer choose only between private or public schools. There are public, magnet, charter, pilot, and private schools that cater to increasingly specific interests. The National Association of Independent Schools found that admissions officers must, on average, interact

Use these effective open house strategies and win your next open house

Marketing Tactics

Use these effective open house strategies and win your next open house

Effective open house campaigns once meant filling the halls with artwork and dusting off your PowerPoint floppy disk. Today, that dated approach is turning prospective parents away. Parents are no longer content to send their child to the most convenient school next door. They want to know how your school

5 Tested Marketing Steps Guaranteed To Boost Your Enrollment

Marketing Tactics

5 Tested Marketing Steps Guaranteed To Boost Your Enrollment

A number of schools are telling us: It doesn’t look good. School choice doesn’t seem to be helping. But we keep answering: Despite the negative outlook, there is a way to not only survive but thrive in this current climate. You need to step up your student recruitment