Marketing Ideas, Tips & Techniques For K-12 Schools

Interviews

We Get Hired as Marketing Directors, with Scott Allenby

We Get Hired as Marketing Directors, with Scott Allenby

Our guest today is Scott Allenby. He is Director of Communications and Strategic Initiatives at Proctor Academy.

A Unique Instructional Method is the Best Marketing, with Shelli Kurth

A Unique Instructional Method is the Best Marketing, with Shelli Kurth

Our guest today is Shelli Kurth. She is the School Director at Thrive Public Schools in San Diego, California - award-winning K-12 charter schools.

Walking Through the Parent Journey with Chantelle Zakariasen

Walking Through the Parent Journey with Chantelle Zakariasen

Our guest today is Chantelle Zakariasen. She is a conversion copywriter who specializes in using quizzes to gather information from prospects.

Merging Data with Word-of-Mouth Marketing, with Bill Diskin

Merging Data with Word-of-Mouth Marketing, with Bill Diskin

Our guest today is Bill Diskin. He is Director of Admission and Financial Aid at Cannon School. Bill specializes in serving students through helping independent schools with enrollment management, admissions, and financial aid for families.

Design Fundamentals for Schools, with Laura Elizabeth

Design Fundamentals for Schools, with Laura Elizabeth

Our guest today is Laura Elizabeth. She is the creator of designacademy.io - which helps developers conquer their fear of design through a practical, hands-on, step-by-step process. Laura also developed client-portal.io - a WordPress plugin for organizing projects.

Serendipity and Diversity in Marketing, with Joshua Wittman

Serendipity and Diversity in Marketing, with Joshua Wittman

In this episode, Joshua talks about the roles of serendipity and diversity in his position as a teacher, an administrator, and a founder of the school.

Interview: Selling The Invisible in school marketing

Interview: Selling The Invisible in school marketing

Schools are relational products. Learn to "Sell The Invisible".

What 800 enrollments per year will teach you

What 800 enrollments per year will teach you

The basics of site-level marketing, presentation, and events.

Interview: Why schools need a value proposition, with Grant Lichtman

Interview: Why schools need a value proposition, with Grant Lichtman

"Your value proposition is very simply the difference between what you say you're going to do and what you actually do as viewed through the eyes of your customer."