Marketing Ideas, Tips & Techniques For K-12 Schools

Interviews

Creating a Culture of Innovation, with Keara Mascarenaz

Creating a Culture of Innovation, with Keara Mascarenaz

Keara Mascarenaz joined us for an explosive jaunt through innovation in education.

Beyond the Warm, Fuzzy Feeling of Philanthropy, with Mandy Pearce

Beyond the Warm, Fuzzy Feeling of Philanthropy, with Mandy Pearce

Our guest today is Many Pearce. She brings over two decades of fundraising experience to the conversation and generously shares her knowledge of the funding landscape.

Have You Heard of Sora Schools?, with Indra Sofian

Have You Heard of Sora Schools?, with Indra Sofian

Indra Sofian offered us an inside look at the founding and launch of a progressive, student-directed high school known as Sora Schools.

The Good, The Bad, and The Ugly of Funding Charter Schools, with Terry Ryan

The Good, The Bad, and The Ugly of Funding Charter Schools, with Terry Ryan

Terry Ryan knows education from every angle. He is the CEO of BLUUM - a non-profit organization working to develop leaders and support innovative schools in Idaho.

Catching the Wave of Education’s Future, with Catherine Fraise

Catching the Wave of Education’s Future, with Catherine Fraise

Catherine Fraise is passionate about creating educational spaces and environments within which children can innovatively realize their potential.

Authentic School Brands, with John LaPerch

Authentic School Brands, with John LaPerch

John LaPerch is a funny guy with an in-depth knowledge of marketing. He is Director of Online Marketing & Social Media Content Creator.

Maker-Centered Learning Grows Your School, with Jim Tiffin

Maker-Centered Learning Grows Your School, with Jim Tiffin

Our guest today is Jim Tiffin. He infuses excitement into everything he does, and his enthusiasm will infect you in this podcast.

K-12 Foundation Officers as Connectors with Jackie Coleman

K-12 Foundation Officers as Connectors with Jackie Coleman

In this episode, we dive deeper into the exploration of how school funding works.

Patterns That Emerge After 1K School Visits, with Anthony Kim

Patterns That Emerge After 1K School Visits, with Anthony Kim

“How we deliver content and engage students matters a lot, and part of our job is to draw in those students so that they want to learn; that

#AskEnrollhand - Episode 10

#AskEnrollhand - Episode 10

In this episode we answer a question by Marisa from Tipton, IN: “Is texting a good method for connecting with prospective parents?”

Design Thinking: Creating the Future, with Joe Erpelding

Design Thinking: Creating the Future, with Joe Erpelding

Our guest today is Joe Erpelding. Joe is the Principal at Design39 Campus where he has used his previous experience.

#AskEnrollhand - Episode 9

#AskEnrollhand - Episode 9

In this episode we answer a question by Britney from Stansbury Park, UT: “What else can we use to measure our website traffic apart from Google Analytics?”

How Cordell Carter Raised $3M in Philanthropic Funding

How Cordell Carter Raised $3M in Philanthropic Funding

Our guest today is Cordell Carter. We had a fascinating conversation about the funding landscape for K12 education.

#AskEnrollhand - Episode 8

#AskEnrollhand - Episode 8

In this episode we answer a question by Tracy from Portland, OR: “When should we use a landing page instead of our website, for our campaigns?”

Change Your DNA to Grow Your School, with Patrick Bassett

Change Your DNA to Grow Your School, with Patrick Bassett

Our guest today is Patrick Bassett. You may know him as long time NAIS President, or even as founder of Heads Up Educational Consulting.

#AskEnrollhand - Episode 7

#AskEnrollhand - Episode 7

In this episode we answer a question by Keenan from Potomac, MD: “How often do we need to redesign our school website?”

Technology in Education: A Balancing Act, with Michael Soskil

Technology in Education: A Balancing Act, with Michael Soskil

Our guest today is Michael Soskil. He is a teacher, an author, an international keynote speaker an education consultant and an inspirational leader.

#AskEnrollhand - Episode 6

#AskEnrollhand - Episode 6

In this episode we answer a question by Janah from Charlotte: “Should we run ads on Facebook if we have negative reviews there?”

Strategic Insights, with John McLaughlin

Strategic Insights, with John McLaughlin

John began his journey in publications, but he has spent the better part of his career working in admissions and recruitment, taking on different roles in the field.

Change Happens Slowly, Right Up Until It Happens Quickly, with Ted Dintersmith

Change Happens Slowly, Right Up Until It Happens Quickly, with Ted Dintersmith

Our guest today is Ted Dintersmith, one of America’s leading advocates for innovative education policies.

Admissions and Marketing: A Successful Marriage, with Stephen Ostendorff

Admissions and Marketing: A Successful Marriage, with Stephen Ostendorff

Our guest today is Stephen Ostendorff. He is the Director of Graduate Admissions at Bank Street College of Education in New York City.

Revealing Stealth Applicants, with Brendan Schneider

Revealing Stealth Applicants, with Brendan Schneider

Our guest today is Brendan Schneider. He is the Director of Advancement at Sewickley Academy.

#AskEnrollhand - Episode 5

#AskEnrollhand - Episode 5

In this episode we answer a question by Tim from Hanover, PA: “Does marketing work for schools in an area where population is decreasing?”

Injecting Technology Into Your Value Proposition, with Justin Medved

Injecting Technology Into Your Value Proposition, with Justin Medved

Our guest today is Justin Medved. He is the Director of Learning, Innovation, and Technology at The York School - a K to 12th-grade independent day school in Toronto, Canada.

#AskEnrollhand - Episode 4

#AskEnrollhand - Episode 4

In this episode we answer a question by Cindy from San Pedro, CA: “Can a school do marketing successfully with stock photos?”

Pushing Schools to the Edge of the Creative Cliff, with Miles Latham

Pushing Schools to the Edge of the Creative Cliff, with Miles Latham

Our guest today is Miles Latham. He is Managing Partner at Affixxius Films - an in-house bespoke commercial film company with an innovative and unique approach to providing breathtaking videos for public and private sector companies and organizations.

#AskEnrollhand - Episode 3

#AskEnrollhand - Episode 3

In this episode we answer a question by Tara from Baltimore: “I moved the school to a larger location, how do I get the word out now that I have relocated?”

All About Admissions, with Angelo Lambroschino

All About Admissions, with Angelo Lambroschino

Our guest today is Angelo Lambroschino. He is the Senior Admissions Officer at Caldwell University.

#AskEnrollhand - Episode 2

#AskEnrollhand - Episode 2

In this episode we answer a question by Sarah from Richmond, VA: “How do you get prospective parents to answer a school-related survey?”

Moving From Courses to Networks, with Tom Vander Ark

Moving From Courses to Networks, with Tom Vander Ark

Our guest today is Tom Vander Ark, an education advocate, and adviser for better learning.

#AskEnrollhand - Episode 1

#AskEnrollhand - Episode 1

In this episode we answer a question by Doris from Austin, TX: “How do we overcome the perception that the area is bad?”

Improving Parent Engagement Using the Dual Capacity Framework, with Tim Mains

Improving Parent Engagement Using the Dual Capacity Framework, with Tim Mains

Our guest today is Tim Mains. He is the Superintendent at Pine Bush Central School District in Middletown, New York.

Every School Should Become a Media School, with Don Wettrick

Every School Should Become a Media School, with Don Wettrick

Our guest today is Don Wettrick. He is the Innovation Coordinator for Noblesville High School, the founder and President of The STARTedUP Foundation, and the author of "Pure Genius: Building a Culture of Innovation and Taking 20% Time to the Next Level."

Game-like learning to grow your school, with Ryan Shaaf

Game-like learning to grow your school, with Ryan Shaaf

Our guest today is Ryan Schaaf, instructional designer, professor in the Johns Hopkins University School of Education, and author of 5 books.

The 6 Steps to Branding Your School, with Jennie Winton

The 6 Steps to Branding Your School, with Jennie Winton

Our guest today is Jennie Winton. She is the co-founder of Mission Minded - a branding firm established in 2002 to work exclusively with nonprofit organizations.

Musings After Visiting 20 Schools in the Great State of Texas

Musings After Visiting 20 Schools in the Great State of Texas

In our podcast today, Andrew shares a delightful summary of the recent road trip across Texas, where he and Alexis visited 20 schools in Houston, San Antonio, Dallas, and Austin to get a closer look at what schools are doing “on the ground.”

We Get Hired as Marketing Directors, with Scott Allenby

We Get Hired as Marketing Directors, with Scott Allenby

Our guest today is Scott Allenby. He is Director of Communications and Strategic Initiatives at Proctor Academy.

A Unique Instructional Method is the Best Marketing, with Shelli Kurth

A Unique Instructional Method is the Best Marketing, with Shelli Kurth

Our guest today is Shelli Kurth. She is the School Director at Thrive Public Schools in San Diego, California - award-winning K-12 charter schools.

Walking Through the Parent Journey with Chantelle Zakariasen

Walking Through the Parent Journey with Chantelle Zakariasen

Our guest today is Chantelle Zakariasen. She is a conversion copywriter who specializes in using quizzes to gather information from prospects.

Merging Data with Word-of-Mouth Marketing, with Bill Diskin

Merging Data with Word-of-Mouth Marketing, with Bill Diskin

Our guest today is Bill Diskin. He is Director of Admission and Financial Aid at Cannon School. Bill specializes in serving students through helping independent schools with enrollment management, admissions, and financial aid for families.

Design Fundamentals for Schools, with Laura Elizabeth

Design Fundamentals for Schools, with Laura Elizabeth

Our guest today is Laura Elizabeth. She is the creator of designacademy.io - which helps developers conquer their fear of design through a practical, hands-on, step-by-step process. Laura also developed client-portal.io - a WordPress plugin for organizing projects.

Serendipity and Diversity in Marketing, with Joshua Wittman

Serendipity and Diversity in Marketing, with Joshua Wittman

In this episode, Joshua talks about the roles of serendipity and diversity in his position as a teacher, an administrator, and a founder of the school.

Interview: Selling The Invisible in school marketing

Interview: Selling The Invisible in school marketing

Schools are relational products. Learn to "Sell The Invisible".

What 800 enrollments per year will teach you

What 800 enrollments per year will teach you

The basics of site-level marketing, presentation, and events.

Interview: Why schools need a value proposition, with Grant Lichtman

Interview: Why schools need a value proposition, with Grant Lichtman

"Your value proposition is very simply the difference between what you say you're going to do and what you actually do as viewed through the eyes of your customer."