Every school is running ads now.
Two years ago our school clients were spending more on billboards than on social media.
Today Facebook is dominating ALL school marketing ad spend.
📈 In fact, 63% of K-12 schools will double their digital ad spend in 2021-2022.
The days when Facebook was a secret enrollment tactic are behind us.
🌐 Parent applications from digital ads increased 66% during the pandemic.
The opportunity is enormous, but how can a school compete in such a crowded market?
Here’s our 3-pillar process that keeps our schools one step ahead of the competition:
✅ Targeting: Your lookalike audience is the only audience worth having. Start with 1% and then scale up to 5%. Keep testing until you have a CTR of 2%.
✅ Copywriting & Storytelling: What’s your core offer, and how can you turn that into a Lead Magnet? Figure that out, and then set up a lead ad form. Your cost per lead will go down at least 50%.
✅ Follow-up: Don’t email. Either call or text. We do both, and we convert 33% of prospects to phone appointments.
It’s a first-come, first-to-profit game.
Connect your lead ad form to your CRM and call them once a day for 10 days (tip: timestamp your calls so that you always call at a different time of the day).
🚩 Enrollhand is the most powerful enrollment acceleration platform for K-12 schools.
Request a Free Growth Assessment to learn how we can help you grow your school.