Growing Enrollment
50 posts
How to Strategically Position Your School
Branding Strategies
Competition is a fact of life and it makes growing enrollment difficult (while also putting downward pressure on tuition for private schools). Finding a unique, unchallenged space in your neighborhood's market is the
What's Your School's ROI  for Each Family?
The World of Education
Why is public education winning out to such an extent over the past 20 years? Public education enrollment has grown by about 8% since 2001, while private school enrollment has dropped by a
New Study Reproduces the NCES May 2019 Numbers
Growing Enrollment
New study reproduces the NCES May 2019 numbers; the highlights being: ⁍ Public school enrollment is projected to be 'flattish' through 2028 (+3%). All southern states seem to be 'cooling off' following 15 years
What's Your School's "Product"?
Growing Enrollment
Ten years from now, even the best school marketing won't work for you. A state-of-the art enrollment funnel usually bring in prospective families on autopilot today. Not in ten years.
How the 'Stealth Applicant Effect' is Affecting K-16 Enrollment Nationwide
Growing Enrollment
Do you know what's a ‘stealth applicant’? It used to be that you got to speak to most families considering your school. If I had a dollar each time I heard, ‘when I
Is Facebook or Google better for enrolling students?
Social Media Marketing
Digital advertising is the single most effective way to generate awareness and inquiries from prospective families. It is most effective when they are part of a larger digital media strategy that: • Connects with
School Branding Over the Decades
Branding Strategies
I've been watching "Mad Men" reruns recently. They made me think deeply about how marketing & branding have evolved over the decades. Here are Madison Avenue's themes since the 1950s: 50s - Comfort,
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Growing Enrollment
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Grow Your Enrollment Through Social Media Branding
Branding Strategies
Times have changed, and many schools are finding that they need to engage in strong branding strategies to thrive in today's market. With new schools opening their doors every second month, you have
Schools Believing They Cannot Grow Without Social Media Marketing Up 17% Since Last Year
Growing Enrollment
Did you know that over 70% of schools nationwide believe they won’t make it without digital advertising? Here’s an interesting fact: We surveyed over 400 schools these past three months and
3 Ways to Improve Your School's Brand Recall
Branding Strategies
For most schools, the biggest opportunity for growth comes from taking families from enrolling zero times to enrolling once. Let me explain why this mental model is crucial to your school’s growth.
13 Tips for Improving Your School's Tours
Marketing Tactics
Making the right strategic decisions is important. If you get the big picture wrong you are bound to fail. Targeting the wrong family demographic, having mediocre teachers, mispricing your programs will all instantly
The Blue Ocean Education Marketing Channel
Engaging Your Community
The problem was the students in California are fed up with all the messages that are coming to them left and right from different companies, educational institutions, and other organizations vying for their attention.
2 Ways Thinking Like a Traffic Planner Will Make You a Better School Marketer
Growing Enrollment
We love to talk about 'the family journey toward enrollment'. And yet no-one in marketing spends any time talking to traffic planners. Two central principles which underpin traffic planning (traffic is also a
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