❌ Challenges Overcrowded & saturated market.Families are moving out of the neighborhood due to changing financials.Wrong perceptions: their programs are not considered rigorous enough.They only go through 5th grade. ✅ Opportunities Public
Having worked with 1,700+ schools in our lifetime, we know a thing or two about school websites. We've studied thousands of school ads, websites, and landing pages.We've also worked with all types of websites, including Finalsite, Edlio, OneCampus, and plain-old WordPress...
School leaders still have this incorrect notion that alternative education is small. Learning pods, microschools & homeschooling now enroll a significant % of students. 🏡 🏠🚌🏫 The past 2 years have changed all this.For example,
In this episode, we talk about how people's focus is shifting from the inputs to the output of education, how personalization is a misplaced idea, and how to successfully invest in job-training for young people.
A school can't grow its enrollment with ads alone. You also need the right automation systems and follow-up strategies. But having a team that can produce beautiful, scroll-stopping, powerful ads can boost inquiries
A lot of schools underestimate the amount of effort and resources an enrollment marketing campaign requires. Pictures of happy students doing hands-on activities will help with retention, but can they generate new inquiries and enrollments for schools?
The more closely we work with schools these days, the more we recognize the need for setting up a school tour assessment process. Here is an example of how an ongoing tour review has turned around the enrollment numbers in a small, private school in Sacramento.
This past summer, we worked with a small school on a mystery shopping project. The school was keen to understand the overall experience that prospective parents received when communicating with the school.
Following up on prospective parents can feel painful. Making several calls, writing, and sending emails is not an easy task. So now, maybe you reached out a couple of times, and then you wait for a response. You've done your job. You've reached out. And then when you don't hear back, you give up...