Marketing Ideas, Tips & Techniques For K-12 Schools
Ten years from now, even the best school marketing won't work for you. A state-of-the art enrollment funnel usually bring in prospective families on autopilot today. Not in ten years.
Do you know what's a ‘stealth applicant’?It used to be that you got to speak to most families considering your school.If I had a dollar eac
Digital advertising is the single most effective way to generate awareness and inquiries from prospective families.It is most effective when
I've been watching "Mad Men" reruns recently.It's made me think deeply about how marketing & branding have evolved over the decades.He
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Times have changed, and many schools are finding that they need to engage in strong branding strategies to thrive in today's market.With new
Did you know that over 70% of schools nationwide believe they won’t make it without digital advertising?Here’s an interesting fact:We survey
For most schools, the biggest opportunity for growth comes from taking families from enrolling zero times to enrolling once.Let me explai
Making the right strategic decisions is important.If you get the big picture wrong you are bound to fail. Targeting the wrong family demog
The problem was the students in California are fed up with all the messages that are coming to them left and right from different companies, educational institutions, and other organizations vying for their attention.
We love to talk about 'the family journey toward enrollment'.And yet no-one in marketing spends any time talking to traffic planners.Two
We’ve all heard the reports; attention spans are shrinking.You are being told that parents are always distracted.If that’s true, how do w
1. The Traditional Enrollment Funnel Has Changed No longer is enrollment marketing focused only on moving a prospective parent through t
In case you’re not familiar with the idea of the traditional digital enrollment funnel, it works like this: you get lots of visitors to your
If you’ve ever tried to quit a bad habit or establish a new one, you know that change takes time.When it comes to creating change in our own
A new day of shivers. The third snow day and October is not out yet. Slamming the door behind her, already tired, she would not be back unti
"Your value proposition is very simply the difference between what you say you're going to do and what you actually do as viewed through the eyes of your customer."
When I was in high school, the history curriculum required us to learn about Russia for a quarter. Our teacher, Mrs. Linda, who was born in
You’ve been telling us over and over that your school is unique.And we believe you... Most schools we work with have truly unique stories,
Sitting in his brown upholstered rickety chair, Victor was letting the phone ring while he was deep in his thoughts... exhausted and overwhe
I will share the step-by-step process that Jane followed in her first 30 days. She won over her school head, created a powerful marketing engine and gained 12 new students during the 2017/18 school year.
1. Start by sharing your own struggles with the issue. Talk from the heart. 2. Demonstrate the impact of enrollment and/or attrition in nu
When we talk about enrollment strategies, it’s easy to obsess over specifics. How to write the best email or tour script, where to find your
By its very nature, a school leader's job leaves little time for reflection.You rush from meeting to meeting, check your e-mail constantl
There is a lot of school marketing lingo being thrown around these days. Too much. So much that I find it a little ridiculous. 🤪Here are so
Families shouldn’t have to come to campus to feel your magic. But how can you ensure that the right families get to know your school BEFORE
There are two types of educators in the world. Those who believe in age-old proven educational principles. And those who would favor Sir Ken
More and more, schools are focusing less on getting their mission across. Does this statement surprise you? Millennial parents are somewhat
Balancing the communication tightrope Imagine this: You’re leading a school with a particularly important mission. Maybe it’s a focus on STE
What if you had a specific set of steps you knew would consistently guide prospective families from piqued interest to full-time enrollment?
In this article, you will learn how to adjust your marketing strategy and treat your school as an investment with an excellent rate of retur
It’s hard to imagine life without social media. We use it for everything. Work, play, friendship, and family. Many of us can’t do without it
Two-in-ten. That’s how many U.S. adults get their news from print newspapers (as of early 2016). And, twice as many adults (four-in-ten) get
Choosing a daycare is a big deal. Parents will go the extra mile to find the most nurturing environment for their kids to thrive, and this i
There’s a high demand for the skilled trades. There always has been, and there always will be. Twenty-one percent of the engineering workfor
First impressions matter — especially to prospective students and parents who are choosing a school to enroll in for the next school year. A
Today’s parents have tremendous choice when it comes to their children’s education. Whether to choose a private, religious, charter, or publ
Why Not Start a Summer Camp? You Can Make a Difference While Increasing Enrollment. What if you could start a summer camp at your school tha
An important part of maintaining enrollment is student retention. Students often cite a lack of connection to the school community as the pr
Every year, beginning in January, the Sunshine Academy starts its annual enrollment campaign for the upcoming school year. They have a great
If you’re an enrollment manager, it’s fair to say you’ve got a lot on your plate. You keep your department in motion every day by: Supervisi
Are you planning for the future of education based on outdated demographics? If so, you are making a common and potentially serious mistake.
As a private or independent school, you should be thriving. With so much to offer and the highest grade averages, things should be going ver
“We are losing students. Families no longer want to send their children to our school.” Sound familiar? You are not alone, there are many sc
Recruiting and retaining students is becoming increasingly difficult. Today, students and families no longer choose only between private or
Effective open house campaigns once meant filling the halls with artwork and dusting off your PowerPoint floppy disk. Today, that dated appr
A number of schools are telling us: It doesn’t look good. School choice doesn’t seem to be helping. But we keep answering: Despite the negat