Competition is a fact of life and it makes growing enrollment difficult (while also putting downward pressure on tuition for private schools). Finding a unique, unchallenged space in your neighborhood's market is the
New study reproduces the NCES May 2019 numbers; the highlights being: ⁍ Public school enrollment is projected to be 'flattish' through 2028 (+3%). All southern states seem to be 'cooling off' following 15 years
Digital advertising is the single most effective way to generate awareness and inquiries from prospective families. It is most effective when they are part of a larger digital media strategy that: • Connects with
Making the right strategic decisions is important. If you get the big picture wrong you are bound to fail. Targeting the wrong family demographic, having mediocre teachers, mispricing your programs will all instantly
The problem was the students in California are fed up with all the messages that are coming to them left and right from different companies, educational institutions, and other organizations vying for their attention.
We love to talk about 'the family journey toward enrollment'. And yet no-one in marketing spends any time talking to traffic planners. Two central principles which underpin traffic planning (traffic is also a