Marketing Ideas, Tips & Techniques For K-12 Schools

All About Admissions, with Angelo Lambroschino

All About Admissions, with Angelo Lambroschino

A challenge for today’s universities is to demystify the college admissions process, and the admissions counselor has an important role in translating everything the student finds out online into what it means for the student.- Angelo Lambroschino


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Summary

Our guest today is Angelo Lambroschino. He is the Senior Admissions Counselor at Caldwell University. Angelo has a strong focus on building student diversity, retention of current students, and student engagement. He works actively to keep the university promotion efforts fresh, honest, and relevant for prospective students.

In this episode, Angelo walks us through “Everything Admissions” - from persuasion to platforms, from data to division of responsibilities, and from time to tuition. He shares the ethics of recruitment and talks about the importance of helping students to find the right match rather than just getting as many enrollments as possible for the university.

Listen and take note of how he makes it a priority to engage with students in ways and on platforms that are familiar, personal, and less-pressured than traditional recruitment efforts.

In our discussion, we cover:

3:30 Alexis asks Angelo, “To what extent is the digital space becoming more important (in student enrollment), compared to offline experiences like open houses or campus tours?”

5:48 Angelo responds to Alexis’ question, “How do you keep the balance between the digital world (in which a college builds awareness and targets right-fit students nationwide) and then making the college approachable (so that the experience becomes personal to the prospective student)?

7:15 Alexis asks, “How do you see your role in helping students with the selection process, and what are your key initiatives for 2019?

12:48 Angelo talks about what percentage of his efforts go toward digital/offline/follow-up efforts with prospective students.

15:54 Alexis asks, “What are some key initiatives that you are making toward retention of students at the university?”

18:00 Alexis and Angelo discuss the different relationships in an enrollment team, and how to structure and navigate marketing and communication.

21:35 Angelo tells about the key metrics that he considers in terms of enrollment and retention.

26:45 Alexis asks Angelo to talk about the balance between marketing to students, and marketing to their parents.

28:30 Angelo offers his views on the future of admissions and how it might change.

32:28 Alexis asks Angelo to imagine that he needed to hire an admissions officer. What are the top 3 characteristics that he would look for in a candidate?

Quotes:

4:00 “A challenge for today’s universities is to demystify the college admissions process, and the admissions counselor has an important role in translating everything the student finds out online into what it means for the student.

7:25 “I’m the kind of guy who will introduce you to the right people; you need to meet students, professors, and community influencers to be able to share in their stories (when making a decision about a school).

9:10 “Building trust with a student is important and if you’re using the same platforms that they are, they’ll feel more comfortable.

20:50 “It’s important for top-level people at a university to have an open door policy.”

33:20 “It’s good to have a diverse team of people who are really connected to each other for the overall values of that institution to come alive.

Where to learn more about the guest:

Email - angelo.lambroschino@gmail.com

Angelo on Twitter - @lambbro1

At Caldwell University - https://www.caldwell.edu/faculty-staff

Angelo on Linkedin https://www.linkedin.com/in/angelolambroschino/

Where to learn more about Enrollhand:

Website: www.enrollhand.com

Our webinar: https://webinar-replay.enrollhand.com

Our free Facebook group: https://www.facebook.com/groups/schoolgrowth/


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