📍Are parents put off by school marketing?

If you ask a parent whether your school should run ads, chances are that their first reaction would be negative.
Asked if they'd like to be informed about:
💎 your school's new PBL program
💎 the construction plan for a new canteen or makerspace
💎 the resume of the new grade 6 math teacher
...their answer would be very different.

In fact, school marketing is not about shady, aggressive selling.
It is about:
✅ improving awareness of your school
✅ consistent, elegant, and useful communication about your programs
✅ taking control of how your community thinks and feels about you
✅ building connections through emotion

Humans love shortcuts to decision-making.
Branding does that. When parents make important decisions, they need to know the facts AND have a feel about their options.

⚡️ Once upon a time, marketing was reserved for the business sector.
Given the current state of school choice, schools face a daunting challenge: running their school while also communicating with families in the surrounding communities.