Enrollment is a Marathon
If you’ve ever tried to quit a bad habit or establish a new one, you know that change takes time.
When it comes to creating change in our own lives, we cut ourselves some slack because we know that change is a process.
And yet when it comes to our prospective parents, we impatiently hurry them through the enrollment stages.
We try to persuade them to inquire before they’re ready.
The result is a failed enrollment strategy.
The alternative is to understand where their decision journey and to meet them where they are.
Here are seven stages parents have to go through as they alter their opinion or behavior: