A cup of coffee steams beside your laptop. ☕️
The sun shines through the trees as you read an article about recent events.
A banner ad for Lululemon pops up.
The ad reminds you of the Lululemon running jacket you didn't buy last week.
You give that jacket another thought—maybe you'll buy it after all?
🚨 🚧 👉 Remarketing just hijacked your morning.👈 🚧 🚨
That's how remarketing works, and it constitutes one of the biggest potential wins for enrollment marketing.
Why? Only 2% of parents inquire on their first visit to a website (yes, you read that right — just two percent)! 👨👩👦
So parents need to see you at the office, in their car, at the grocery shop, doing laundry — a minimum of 8 times before they engage.
🎯 They need to see a sequence of messages at different stages of their journey (Saturday's open house, your team wins the national wrestling championship, high-school students getting into college, new offers on student materials, enrollment season starts, etc.).
Done properly, remarketing should be like having your school's newsletter shown through vibrant, fun, storytelling Facebook posts.
Enrollhand is an award-winning boutique marketing agency trusted by 500+ schools nationwide.