Getting parents in the (virtual) door is only half the battle. Families visiting your school is literally where the rubber meets the road. To maximize those efforts and make your school tour shine, follow these simple tips.
This past summer, we worked with a small school on a mystery shopping project. The school was keen to understand the overall experience that prospective parents received when communicating with the school.
We live in a world that revolves around data – it’s all about how you use it. Just as monitoring your school’s daily activity on Facebook can help you meet your social media strategy goals, monitoring admissions activities can help your team meet enrollment goals.
Following up on prospective parents can feel painful. Making several calls, writing, and sending emails is not an easy task. So now, maybe you reached out a couple of times, and then you wait for a response. You've done your job. You've reached out. And then when you don't hear back, you give up...
This fall will be tough for all schools, colleges, and universities. Forecasts include campus closures, recruiting challenges, and plunging enrollment. To keep recruiting students you'll need an edge to attract, inspire, and nurture
Every administrator has to deal with parents' objections. It's part of the job. And with practice, you become much more comfortable managing them. But there's one objection that many of us have trouble