Marketing Tactics - The Enrollhand Blog

Marketing Tactics

What Are 'Swim Lane' Enrollment Funnels?

This fall will be tough for all schools, colleges, and universities. Forecasts include campus closures, recruiting challenges, and plunging enrollment. To keep recruiting students you'll need an edge to attract, inspire, and nurture

by Alexis Marinopoulos

1 min read

Marketing Tactics

How to Design Your School's Virtual Tour

We are all in uncharted waters. Thrust into a new world of distance learning, your school is called once again to make a good first impression. This is a threat to schools that

by Michael E. Schock

2 min read

Marketing Tactics

A Growing Remarketing Parent Audience Is A Hugely Underrated Asset For Your School

With a branding campaign, not only will we build awareness in the mind of local parents, but we will also be creating a very REAL CONCRETE ASSET from which to draw future enrollment fast and cheaply.

by Barbara E. Peck

4 min read

Marketing Tactics

The Enrollhand Copywriting Rubric

1 POINT - Storytelling using a fictionalized scenario in order to SHOW the parent rather than TELL her about the school 1 POINT - Write specifically about how the parent will benefit by

by Barbara E. Peck

1 min read

Marketing Tactics

How to Change Parents' Minds About Their Child's School

We are in the business of persuasion.We persuade parents to reconsider their current choice of school, compare it with YOUR school's promise and reach out to you to schedule a tour. Persuasion

by Barbara E. Peck

2 min read

Branding Strategies

The Growth Mindset of the School Entrepreneur

We are getting pushback from a client school on our R&D ads. The head of school is concerned about doing any testing at all. She is reluctant to send out variations

by Theresa D. Eberhardt

2 min read

Marketing Tactics

Ask for Social Shares on Your 'Thank you' Pages...

Most school websites send email subscribers to a generic 'thank you' page that doesn't give them any additional action to take. We recommend a strategy that replaces your "dead end" thank you page

by Alexis Marinopoulos

2 min read

Marketing Tactics

How To Deal With Bad Reviews And Still Get The Enrollment

Every administrator has to deal with parents' objections. It's part of the job. And with practice, you become much more comfortable managing them. But there's one objection that many of us have trouble

by Enrollhand

1 min read

Marketing Tactics

On Momentum in School Marketing

Everything in life needs build-up. You stretch before you exercise. You go through small talk before moving to deeper topics. You date before you marry. Content marketing is to parents what the stove

by Andreas Marinopoulos

1 min read

Branding Strategies

500,000+ Parent Inquiries Have Taught Us These Four Things

You want to be the school that gets to financial stability with calm; serenely and quietly. You don't want to be the school that succeeds but needs to hustle; with high strung leadership,

by Andreas Marinopoulos

2 min read

Ask Enrollhand

Should you hire a school marketing agency?

There are only three reasons to hire external support for your school's growth: You are facing flat or declining enrollment. If your school's growth is stalling an agency can bring you a few

by Enrollhand

1 min read

Branding Strategies

The Great School Marketing Debate: Rational Versus Emotional

Imagine one day you arrive at your school at 8 am as parents and buses are dropping off your students. You walk into your office to a ringing phone. You pick up, and

by Simon J. Mickelthwight

1 min read

Social Media Marketing

Teacher Campaign Template #28

Can you remember a teacher who took something hard and made it easier? The teacher who hadn’t forgotten how it feels to be a student... The teacher who kept asking gentle questions

by Enrollhand

1 min read

Marketing Tactics

Our Weekly Feedback Survey

The Google founders recommend that all companies ask their customers, "How disappointed would you be if we no longer existed?" So we added it to our weekly feedback survey. Last week 80% of

by Andreas Marinopoulos

1 min read