We are getting pushback from a client school on our R&D ads. The head of school is concerned about doing any testing at all. She is reluctant to send out variations

Most school websites send email subscribers to a generic 'thank you' page that doesn't give them any additional action to take. We recommend a strategy that replaces your "dead end" thank you page

Every administrator has to deal with parents' objections. It's part of the job. And with practice, you become much more comfortable managing them. But there's one objection that many of us have trouble

Everything in life needs build-up. You stretch before you exercise. You go through small talk before moving to deeper topics. You date before you marry. Content marketing is to parents what the stove

You want to be the school that gets to financial stability with calm; serenely and quietly. You don't want to be the school that succeeds but needs to hustle; with high strung leadership,

There are only three reasons to hire external support for your school's growth: You are facing flat or declining enrollment. If your school's growth is stalling an agency can bring you a few

Imagine one day you arrive at your school at 8 am as parents and buses are dropping off your students. You walk into your office to a ringing phone. You pick up, and

Can you remember a teacher who took something hard and made it easier?   The teacher who hadn’t forgotten how it feels to be a student... The teacher who kept asking gentle questions

The Google founders recommend that all companies ask their customers, "How disappointed would you be if we no longer existed?" So we added it to our weekly feedback survey.   Last week 80% of

Sadly, many schools TRY to write their own ads; the results are unfortunate... Ads full of clichés and sentences that seem to go nowhere. Imagine a parent, sitting on her couch, scrolling through

Digital advertising is the single most effective way to generate awareness and inquiries from prospective families. It is most effective when they are part of a larger digital media strategy that: • Connects with

I've been watching "Mad Men" reruns recently. It's made me think deeply about how marketing & branding have evolved over the decades. Here are Madison Avenue's themes since the 1950s: 50s - Comfort,

Traditionally, “performance marketing” means metrics-driven, inquiry-focused, left-brained, algorithm-loving data advertising. "Brand marketing," on the other hand, implies experience-focused, purpose-driven, right-brained, creativity-loving storytelling. While both are under the marketing umbrella, these two disciplines have

Times have changed, and many schools are finding that they need to engage in strong branding strategies to thrive in today's market. With new schools opening their doors every second month, you have