⚡️ As schools, you often think about how your marketing compares to your direct competitors — the private, charter, or public school down the road. 📊 But today, families compare your school to all their daily
Having worked with 1,700+ schools in our lifetime, we know a thing or two about school websites. We've studied thousands of school ads, websites, and landing pages.We've also worked with all types of websites, including Finalsite, Edlio, OneCampus, and plain-old WordPress...
A school can't grow its enrollment with ads alone. You also need the right automation systems and follow-up strategies. But having a team that can produce beautiful, scroll-stopping, powerful ads can boost inquiries
It's community, stories, experiences, connection, trust, and so much more. Good school marketing really boils down to one thing: Can you understand your parent audience on a real, human level and genuinely connect
Getting parents in the (virtual) door is only half the battle. Families visiting your school is literally where the rubber meets the road. To maximize those efforts and make your school tour shine, follow these simple tips.
This past summer, we worked with a small school on a mystery shopping project. The school was keen to understand the overall experience that prospective parents received when communicating with the school.
We live in a world that revolves around data – it’s all about how you use it. Just as monitoring your school’s daily activity on Facebook can help you meet your social media strategy goals, monitoring admissions activities can help your team meet enrollment goals.
Following up on prospective parents can feel painful. Making several calls, writing, and sending emails is not an easy task. So now, maybe you reached out a couple of times, and then you wait for a response. You've done your job. You've reached out. And then when you don't hear back, you give up...