Marketing Tactics
51 posts
How To Deal With Bad Reviews And Still Get The Enrollment
Marketing Tactics
Every administrator has to deal with parents' objections. It's part of the job. And with practice, you become much more comfortable managing them. But there's one objection that many of us have trouble
On Momentum in School Marketing
Marketing Tactics
Everything in life needs build-up. You stretch before you exercise. You go through small talk before moving to deeper topics. You date before you marry. Content marketing is to parents what the stove
500,000+ Parent Inquiries Have Taught Us These Four Things
Branding Strategies
You want to be the school that gets to financial stability with calm; serenely and quietly. You don't want to be the school that succeeds but needs to hustle; with high strung leadership,
Should you hire a school marketing agency?
Ask Enrollhand
There are only three reasons to hire external support for your school's growth: You are facing flat or declining enrollment. If your school's growth is stalling an agency can bring you a few
The Great School Marketing Debate: Rational Versus Emotional
Branding Strategies
Imagine one day you arrive at your school at 8 am as parents and buses are dropping off your students. You walk into your office to a ringing phone. You pick up, and
Teacher Campaign Template #28
Social Media Marketing
Can you remember a teacher who took something hard and made it easier?   The teacher who hadn’t forgotten how it feels to be a student... The teacher who kept asking gentle questions
Our Weekly Feedback Survey
Marketing Tactics
The Google founders recommend that all companies ask their customers, "How disappointed would you be if we no longer existed?" So we added it to our weekly feedback survey.   Last week 80% of
How do you write a Facebook Ad that drives enrollment?
Branding Strategies
Sadly, many schools TRY to write their own ads; the results are unfortunate... Ads full of clichés and sentences that seem to go nowhere. Imagine a parent, sitting on her couch, scrolling through
Is Facebook or Google better for enrolling students?
Social Media Marketing
Digital advertising is the single most effective way to generate awareness and inquiries from prospective families. It is most effective when they are part of a larger digital media strategy that: • Connects with
School Branding Over the Decades
Branding Strategies
I've been watching "Mad Men" reruns recently. It's made me think deeply about how marketing & branding have evolved over the decades. Here are Madison Avenue's themes since the 1950s: 50s - Comfort,
School Marketing: Branding vs. Performance
Branding Strategies
Traditionally, “performance marketing” means metrics-driven, inquiry-focused, left-brained, algorithm-loving data advertising. "Brand marketing," on the other hand, implies experience-focused, purpose-driven, right-brained, creativity-loving storytelling. While both are under the marketing umbrella, these two disciplines have
Grow Your Enrollment Through Social Media Branding
Branding Strategies
Times have changed, and many schools are finding that they need to engage in strong branding strategies to thrive in today's market. With new schools opening their doors every second month, you have
How to Write Great Headlines For Your School
Branding Strategies
The web is changing for both parents and schools. Parents no longer read and learn by going from one site to another. Instead, they get information pushed to them via their own curated
How to Persuade Parents Using the Discovery Approach
Marketing Tactics
We've just partnered with a wonderful PBL focused school in Southeast Seattle -in the wooded Seaview neighborhood just south of Alki Beach. Like a sailship floating above Elliott Bay, reserved for about 240