Marketing Ideas, Tips & Techniques For K-12 Schools

Marketing Tactics

School Marketing: Branding vs. Performance

School Marketing: Branding vs. Performance

Traditionally, “performance marketing” means metrics-driven, inquiry-focused, left-brained, algorithm-loving data advertising."Brand marketi

How to Write Great Headlines For Your School

How to Write Great Headlines For Your School

The web is changing for both parents and schools. Parents no longer read and learn by going from one site to another. Instead, they get info

How to Persuade Parents Using the Discovery Approach

How to Persuade Parents Using the Discovery Approach

We've just partnered with a wonderful PBL focused school in Southeast Seattle -in the wooded Seaview neighborhood just south of Alki Beach

13 Tips for Improving Your School's Tours

13 Tips for Improving Your School's Tours

Making the right strategic decisions is important.If you get the big picture wrong you are bound to fail. Targeting the wrong family demog

The Blue Ocean Education Marketing Channel

The Blue Ocean Education Marketing Channel

The problem was the students in California are fed up with all the messages that are coming to them left and right from different companies, educational institutions, and other organizations vying for their attention.

6 Steps in Planning the Perfect Virtual School Event

6 Steps in Planning the Perfect Virtual School Event

Most educators still think marketing is just another word for sales.In fact, marketing has evolved into the sharing of knowledge with the

8 Necessary Components of a Brilliant School Marketing Plan

8 Necessary Components of a Brilliant School Marketing Plan

We're in goal-setting season, and most schools are preparing their annual marketing plans.  We're getting a lot of questions about how am

2 Ways Thinking Like a Traffic Planner Will Make You a Better School Marketer

2 Ways Thinking Like a Traffic Planner Will Make You a Better School Marketer

We love to talk about 'the family journey toward enrollment'.And yet no-one in marketing spends any time talking to traffic planners.Two

9 Facebook Post Ideas Every School Should Try Out

9 Facebook Post Ideas Every School Should Try Out

1. Behind-the-scenes sneak peek of your schoolGiving your prospective parents an idea about what happens behind the scenes piques their c

How to Reach the Distracted Parent

How to Reach the Distracted Parent

We’ve all heard the reports; attention spans are shrinking.You are being told that parents are always distracted.If that’s true, how do w

Three School Marketing Trends Set to Dominate 2019

Three School Marketing Trends Set to Dominate 2019

1.  The Traditional Enrollment Funnel Has Changed  No longer is enrollment marketing focused only on moving a prospective parent through t

The Inverted Enrollment Funnel

The Inverted Enrollment Funnel

In case you’re not familiar with the idea of the traditional digital enrollment funnel, it works like this: you get lots of visitors to your

The Enrollhand Testing Method

The Enrollhand Testing Method

Every week we run at minimum nine experiments for nine different clients.‌‌We make sure that we choose clients from different performance

The Golden Age of Facebook Marketing for Schools

The Golden Age of Facebook Marketing for Schools

We are living through the golden age of Facebook marketing for K-12 education. It is powerful, affordable and carries the vast majority o

Enrollment is a Marathon

Enrollment is a Marathon

If you’ve ever tried to quit a bad habit or establish a new one, you know that change takes time.When it comes to creating change in our own

What is the quickest path to a better school climate?

What is the quickest path to a better school climate?

According to a study from UChicago's Consortium for School Research, 'School Climate' is one of the three top predictors of academic improve

From Day 1 to Day 30...In A Newly Created School Marketing Role

From Day 1 to Day 30...In A Newly Created School Marketing Role

I will share the step-by-step process that Jane followed in her first 30 days. She won over her school head, created a powerful marketing engine and gained 12 new students during the 2017/18 school year.

Does Your Social Media Deliver Enrollments?

Does Your Social Media Deliver Enrollments?

Do you struggle to measure the return on investment (ROI) for your paid social media activity? Are you still trying to trace your enrollment

School Marketing: Emotions vs. Techniques

School Marketing: Emotions vs. Techniques

There is a lot of school marketing lingo being thrown around these days. Too much. So much that I find it a little ridiculous. 🤪Here are so

Your School's Marketing ROI

Your School's Marketing ROI

Families shouldn’t have to come to campus to feel your magic. But how can you ensure that the right families get to know your school BEFORE

An Easy Method To Create Parent Personas

An Easy Method To Create Parent Personas

Parent personas, aka parent profiles, are necessary for the success of a school’s marketing plan. As our friends at Hubspot write, a persona

What If You Didn't Need More Students?

What If You Didn't Need More Students?

There are two types of educators in the world. Those who believe in age-old proven educational principles. And those who would favor Sir Ken

5 Genius Techniques to Spice Up Your Emails To Prospective Parents

5 Genius Techniques to Spice Up Your Emails To Prospective Parents

The stories that lament the death of email marketing are high on hype and low on reality. The truth is that for generating school tours, ema

Permission Marketing For Schools

Permission Marketing For Schools

Feel That Marketing Is Too Undignified For Your School?   Permission Marketing is a fundamentally different way of thinking about advertisin

What can Jack Mountain Bushcraft School teach us about authentic marketing?

What can Jack Mountain Bushcraft School teach us about authentic marketing?

A relevant education in today’s changing world What skills come to mind when you think of the phrase “necessary education?” Basic literacy a

Creating an Enrollment Funnel – three simple steps to solving all of your enrollment needs.

Creating an Enrollment Funnel – three simple steps to solving all of your enrollment needs.

What if you had a specific set of steps you knew would consistently guide prospective families from piqued interest to full-time enrollment?

Why prospective parents want you to treat them as clients & what to do about it

Why prospective parents want you to treat them as clients & what to do about it

Neville Medhora once said “No one cares about you. They care about themselves.” This is a message that successful businesses infuse into the

How to combine Word of Mouth with Facebook to increase enrollment

How to combine Word of Mouth with Facebook to increase enrollment

Word of mouth is by far the most common answer when asking a school leader where they are getting their new students. By far. It’s very powe

Today’s Parent Is An Investor Looking for A Solid ROI

Today’s Parent Is An Investor Looking for A Solid ROI

In this article, you will learn how to adjust your marketing strategy and treat your school as an investment with an excellent rate of retur

New York Private Schools: Vouchers or not, you’ll need to adapt.

New York Private Schools: Vouchers or not, you’ll need to adapt.

Schools in other states, take note. This article will help you deal with regulatory changes coming your way. Reality Check: Although New Yor

Traditional Marketing VS Social Media: Where to Put Your Marketing Spend

Traditional Marketing VS Social Media: Where to Put Your Marketing Spend

Two-in-ten. That’s how many U.S. adults get their news from print newspapers (as of early 2016). And, twice as many adults (four-in-ten) get

The Ultimate Guide to Growing Your Daycare Enrollment

The Ultimate Guide to Growing Your Daycare Enrollment

Choosing a daycare is a big deal. Parents will go the extra mile to find the most nurturing environment for their kids to thrive, and this i

Reviving the Skilled Trades: Your Guide to Boosting Enrollment in Trade Schools

Reviving the Skilled Trades: Your Guide to Boosting Enrollment in Trade Schools

There’s a high demand for the skilled trades. There always has been, and there always will be. Twenty-one percent of the engineering workfor

Continuous Enrollment is the Best Option for Handling Re-enrollment.

Continuous Enrollment is the Best Option for Handling Re-enrollment.

Every year, beginning in January, the Sunshine Academy starts its annual enrollment campaign for the upcoming school year. They have a great

What Every Private School Should Do To Prepare for the Shifting Demographics

What Every Private School Should Do To Prepare for the Shifting Demographics

Are you planning for the future of education based on outdated demographics? If so, you are making a common and potentially serious mistake.

The Beginner’s Guide to Social Media Marketing for Schools

The Beginner’s Guide to Social Media Marketing for Schools

We have some good news. You can finally start feeling in control of your enrollment. School leaders always have this little nagging feeling.

KIPP Marketing Funnel: The Secrets of Online Enrollment

KIPP Marketing Funnel: The Secrets of Online Enrollment

“We are losing students. Families no longer want to send their children to our school.” Sound familiar? You are not alone, there are many sc

6 Priorities for Every School Admissions Officer in the Competitive 2017 Market

6 Priorities for Every School Admissions Officer in the Competitive 2017 Market

Recruiting and retaining students is becoming increasingly difficult. Today, students and families no longer choose only between private or

Use these effective open house strategies and win your next open house

Use these effective open house strategies and win your next open house

Effective open house campaigns once meant filling the halls with artwork and dusting off your PowerPoint floppy disk. Today, that dated appr

5 Tested Marketing Steps Guaranteed To Boost Your Enrollment

5 Tested Marketing Steps Guaranteed To Boost Your Enrollment

A number of schools are telling us: It doesn’t look good. School choice doesn’t seem to be helping. But we keep answering: Despite the negat