With a branding campaign, not only will we build awareness in the mind of local parents, but we will also be creating a very REAL CONCRETE ASSET from which to draw future enrollment fast and cheaply.
4 min read
1 POINT - Storytelling using a fictionalized scenario in order to SHOW the parent rather than TELL her about the school 1 POINT - Write specifically about how the parent will benefit by
1 min read
We are in the business of persuasion.We persuade parents to reconsider their current choice of school, compare it with YOUR school's promise and reach out to you to schedule a tour. Persuasion
2 min read
We are getting pushback from a client school on our R&D ads. The head of school is concerned about doing any testing at all. She is reluctant to send out variations
2 min read
Most school websites send email subscribers to a generic 'thank you' page that doesn't give them any additional action to take. We recommend a strategy that replaces your "dead end" thank you page
2 min read
Every administrator has to deal with parents' objections. It's part of the job. And with practice, you become much more comfortable managing them. But there's one objection that many of us have trouble
1 min read
Everything in life needs build-up. You stretch before you exercise. You go through small talk before moving to deeper topics. You date before you marry. Content marketing is to parents what the stove
1 min read
You want to be the school that gets to financial stability with calm; serenely and quietly. You don't want to be the school that succeeds but needs to hustle; with high strung leadership,
2 min read
There are only three reasons to hire external support for your school's growth: You are facing flat or declining enrollment. If your school's growth is stalling an agency can bring you a few
1 min read
Imagine one day you arrive at your school at 8 am as parents and buses are dropping off your students. You walk into your office to a ringing phone. You pick up, and
1 min read
Can you remember a teacher who took something hard and made it easier? The teacher who hadn’t forgotten how it feels to be a student... The teacher who kept asking gentle questions
1 min read
The Google founders recommend that all companies ask their customers, "How disappointed would you be if we no longer existed?" So we added it to our weekly feedback survey. Last week 80% of
1 min read
Sadly, many schools TRY to write their own ads; the results are unfortunate... Ads full of clichés and sentences that seem to go nowhere. Imagine a parent, sitting on her couch, scrolling through
2 min read
Digital advertising is the single most effective way to generate awareness and inquiries from prospective families. It is most effective when they are part of a larger digital media strategy that: • Connects with
3 min read