Marketing Ideas, Tips & Techniques For K-12 Schools
I will share the step-by-step process that Jane followed in her first 30 days. She won over her school head, created a powerful marketing engine and gained 12 new students during the 2017/18 school year.
Do you struggle to measure the return on investment (ROI) for your paid social media activity? Are you still trying to trace your enrollment
Families shouldn’t have to come to campus to feel your magic. But how can you ensure that the right families get to know your school BEFORE
Parent personas, aka parent profiles, are necessary for the success of a school’s marketing plan. As our friends at Hubspot write, a persona
There are two types of educators in the world. Those who believe in age-old proven educational principles. And those who would favor Sir Ken
The stories that lament the death of email marketing are high on hype and low on reality. The truth is that for generating school tours, ema
Feel That Marketing Is Too Undignified For Your School? Permission Marketing is a fundamentally different way of thinking about advertisin
A relevant education in today’s changing world What skills come to mind when you think of the phrase “necessary education?” Basic literacy a
What if you had a specific set of steps you knew would consistently guide prospective families from piqued interest to full-time enrollment?
Neville Medhora once said “No one cares about you. They care about themselves.” This is a message that successful businesses infuse into the
Word of mouth is by far the most common answer when asking a school leader where they are getting their new students. By far. It’s very powe
In this article, you will learn how to adjust your marketing strategy and treat your school as an investment with an excellent rate of retur
Schools in other states, take note. This article will help you deal with regulatory changes coming your way. Reality Check: Although New Yor
Two-in-ten. That’s how many U.S. adults get their news from print newspapers (as of early 2016). And, twice as many adults (four-in-ten) get
Choosing a daycare is a big deal. Parents will go the extra mile to find the most nurturing environment for their kids to thrive, and this i
There’s a high demand for the skilled trades. There always has been, and there always will be. Twenty-one percent of the engineering workfor
Every year, beginning in January, the Sunshine Academy starts its annual enrollment campaign for the upcoming school year. They have a great
Are you planning for the future of education based on outdated demographics? If so, you are making a common and potentially serious mistake.
We have some good news. You can finally start feeling in control of your enrollment. School leaders always have this little nagging feeling.
“We are losing students. Families no longer want to send their children to our school.” Sound familiar? You are not alone, there are many sc
Recruiting and retaining students is becoming increasingly difficult. Today, students and families no longer choose only between private or
Effective open house campaigns once meant filling the halls with artwork and dusting off your PowerPoint floppy disk. Today, that dated appr
A number of schools are telling us: It doesn’t look good. School choice doesn’t seem to be helping. But we keep answering: Despite the negat