For NPS to mean something, a school needs to calculate the score and act on it. Here are five tips that can help your school grow from its results:

Getting parents in the (virtual) door is only half the battle. Families visiting your school is literally where the rubber meets the road. To maximize those efforts and make your school tour shine, follow these simple tips.

This past summer, we worked with a small school on a mystery shopping project. The school was keen to understand the overall experience that prospective parents received when communicating with the school.

We live in a world that revolves around data – it’s all about how you use it. Just as monitoring your school’s daily activity on Facebook can help you meet your social media strategy goals, monitoring admissions activities can help your team meet enrollment goals.

Following up on prospective parents can feel painful. Making several calls, writing, and sending emails is not an easy task. So now, maybe you reached out a couple of times, and then you wait for a response. You've done your job. You've reached out. And then when you don't hear back, you give up...

This fall will be tough for all schools, colleges, and universities. Forecasts include campus closures, recruiting challenges, and plunging enrollment. To keep recruiting students you'll need an edge to attract, inspire, and nurture

We are all in uncharted waters. Thrust into a new world of distance learning, your school is called once again to make a good first impression. This is a threat to schools that

With a branding campaign, not only will we build awareness in the mind of local parents, but we will also be creating a very REAL CONCRETE ASSET from which to draw future enrollment fast and cheaply.

1 POINT - Storytelling using a fictionalized scenario in order to SHOW the parent rather than TELL her about the school 1 POINT - Write specifically about how the parent will benefit by

We are in the business of persuasion.We persuade parents to reconsider their current choice of school, compare it with YOUR school's promise and reach out to you to schedule a tour. Persuasion

We are getting pushback from a client school on our R&D ads. The head of school is concerned about doing any testing at all. She is reluctant to send out variations

Most school websites send email subscribers to a generic 'thank you' page that doesn't give them any additional action to take. We recommend a strategy that replaces your "dead end" thank you page

Every administrator has to deal with parents' objections. It's part of the job. And with practice, you become much more comfortable managing them. But there's one objection that many of us have trouble

Everything in life needs build-up. You stretch before you exercise. You go through small talk before moving to deeper topics. You date before you marry. Content marketing is to parents what the stove