Marketing Ideas, Tips & Techniques For K-12 Schools
There are only three reasons to hire external support for your school's growth:You are facing flat or declining enrollment.If your school's
Imagine one day you arrive at your school at 8 am as parents and buses are dropping off your students. You walk into your office to a ringin
Can you remember a teacher who took something hard and made it easier? The teacher who hadn’t forgotten how it feels to be a student...Th
The Google founders recommend that all companies ask their customers, "How disappointed would you be if we no longer existed?" So we added i
Sadly, many schools TRY to write their own ads; the results are unfortunate...Ads full of clichés and sentences that seem to go nowhere.Imag
Digital advertising is the single most effective way to generate awareness and inquiries from prospective families.It is most effective when
I've been watching "Mad Men" reruns recently.It's made me think deeply about how marketing & branding have evolved over the decades.He
Traditionally, “performance marketing” means metrics-driven, inquiry-focused, left-brained, algorithm-loving data advertising."Brand marketi
Times have changed, and many schools are finding that they need to engage in strong branding strategies to thrive in today's market.With new
The web is changing for both parents and schools. Parents no longer read and learn by going from one site to another. Instead, they get info
We've just partnered with a wonderful PBL focused school in Southeast Seattle -in the wooded Seaview neighborhood just south of Alki Beach
Making the right strategic decisions is important.If you get the big picture wrong you are bound to fail. Targeting the wrong family demog
The problem was the students in California are fed up with all the messages that are coming to them left and right from different companies, educational institutions, and other organizations vying for their attention.
Most educators still think marketing is just another word for sales.In fact, marketing has evolved into the sharing of knowledge with the
We're in goal-setting season, and most schools are preparing their annual marketing plans. We're getting a lot of questions about how am
We love to talk about 'the family journey toward enrollment'.And yet no-one in marketing spends any time talking to traffic planners.Two
1. Behind-the-scenes sneak peek of your schoolGiving your prospective parents an idea about what happens behind the scenes piques their c
We’ve all heard the reports; attention spans are shrinking.You are being told that parents are always distracted.If that’s true, how do w
1. The Traditional Enrollment Funnel Has Changed No longer is enrollment marketing focused only on moving a prospective parent through t
In case you’re not familiar with the idea of the traditional digital enrollment funnel, it works like this: you get lots of visitors to your
Every week we run at minimum 20 experiments for 10 different clients.We make sure that we choose clients from different performance grou
We are living through the golden age of Facebook marketing for K-12 education. It is powerful, affordable and carries the vast majority o
If you’ve ever tried to quit a bad habit or establish a new one, you know that change takes time.When it comes to creating change in our own
According to a study from UChicago's Consortium for School Research, 'School Climate' is one of the three top predictors of academic improve
I will share the step-by-step process that Jane followed in her first 30 days. She won over her school head, created a powerful marketing engine and gained 12 new students during the 2017/18 school year.
Do you struggle to measure the return on investment (ROI) for your paid social media activity? Are you still trying to trace your enrollment
There is a lot of school marketing lingo being thrown around these days. Too much. So much that I find it a little ridiculous. 🤪Here are so
Families shouldn’t have to come to campus to feel your magic. But how can you ensure that the right families get to know your school BEFORE
Parent personas, aka parent profiles, are necessary for the success of a school’s marketing plan. As our friends at Hubspot write, a persona
There are two types of educators in the world. Those who believe in age-old proven educational principles. And those who would favor Sir Ken
The stories that lament the death of email marketing are high on hype and low on reality. The truth is that for generating school tours, ema
Feel That Marketing Is Too Undignified For Your School? Permission Marketing is a fundamentally different way of thinking about advertisin
A relevant education in today’s changing world What skills come to mind when you think of the phrase “necessary education?” Basic literacy a
What if you had a specific set of steps you knew would consistently guide prospective families from piqued interest to full-time enrollment?
Neville Medhora once said “No one cares about you. They care about themselves.” This is a message that successful businesses infuse into the
Word of mouth is by far the most common answer when asking a school leader where they are getting their new students. By far. It’s very powe
In this article, you will learn how to adjust your marketing strategy and treat your school as an investment with an excellent rate of retur
Schools in other states, take note. This article will help you deal with regulatory changes coming your way. Reality Check: Although New Yor
Two-in-ten. That’s how many U.S. adults get their news from print newspapers (as of early 2016). And, twice as many adults (four-in-ten) get
Choosing a daycare is a big deal. Parents will go the extra mile to find the most nurturing environment for their kids to thrive, and this i
There’s a high demand for the skilled trades. There always has been, and there always will be. Twenty-one percent of the engineering workfor
Every year, beginning in January, the Sunshine Academy starts its annual enrollment campaign for the upcoming school year. They have a great
Are you planning for the future of education based on outdated demographics? If so, you are making a common and potentially serious mistake.
We have some good news. You can finally start feeling in control of your enrollment. School leaders always have this little nagging feeling.
“We are losing students. Families no longer want to send their children to our school.” Sound familiar? You are not alone, there are many sc
Recruiting and retaining students is becoming increasingly difficult. Today, students and families no longer choose only between private or
Effective open house campaigns once meant filling the halls with artwork and dusting off your PowerPoint floppy disk. Today, that dated appr
A number of schools are telling us: It doesn’t look good. School choice doesn’t seem to be helping. But we keep answering: Despite the negat
