Marketing Tactics

A collection of 74 posts

Branding Strategies

School Branding Over the Decades

I've been watching "Mad Men" reruns recently. They made me think deeply about how marketing & branding have evolved over the decades. Here are Madison Avenue's themes since the 1950s: * 50s - Comfort, Lifestyle & Security (baby boom, Levittown, nuclear fear,  Golden Age of Television, Coca Cola & Pan Am Ads, early days

Marketing Tactics

Storywrap Your School

Your school's reputation doesn't come from how you talk about yourself. It comes from how parents and students talk about you. So how do you get them thinking about you? Parents do, of course, need to hear the facts about your school. But these facts must be wrapped in narrative

Marketing Tactics

Are Parents' Exploding Expectations Impacting Your Enrollment?

⚡️ As schools, you often think about how your marketing compares to your direct competitors — the private, charter, or public school down the road. 📊 But today, families compare your school to all their daily services — even consumer brands like Amazon, Chick-fil-A, Lyft, and Netflix. With tons of amazing new consumer products

Growing Enrollment

The 3 Elements of Winning School Websites

Having worked with 1,700+ schools in our lifetime, we know a thing or two about school websites. We've studied thousands of school ads, websites, and landing pages.We've also worked with all types of websites, including Finalsite, Edlio, OneCampus, and plain-old WordPress...

Marketing Tactics

Are your school's ads NOT converting?

You spend hours putting together a beautiful set of posts... You spend a few more hours writing authentic copy to go along with them. You boost them...wait with anticipation! And crickets... Well, you're not alone. Most school marketers don't get the results they want. And most school leaders who

Marketing Tactics

Sarah vs. Enrollhand

A school can't grow its enrollment with ads alone. You also need the right automation systems and follow-up strategies. But having a team that can produce beautiful, scroll-stopping, powerful ads can boost inquiries in a really big way. So let me explain the differences in generating online inquiries between Sarah

Marketing Tactics

🎉 Here's How To Show Off Your School

A cup of tea steams beside your smartphone. ☕️ Sunbeams shine through the shutters as you read the morning news lying in bed. An ad for Nike pops up. It reminds you of the Nike running shoes you were looking at last week. You give those shoes another look—maybe you'll

Branding Strategies

School Marketing is more than just ads and algorithms.

It's community, stories, experiences, connection, trust, and so much more. Good school marketing really boils down to one thing: Can you understand your parent audience on a real, human level and genuinely connect with them? And so, parents don't hate marketing. They hate: ❌  Ads that feel like ads ❌  Irrelevant messaging

Engaging Your Community

Your competition is talking about you…

Your competitors are talking about you… They have a lot to say - whether you are listening or not. It’s a bit of a pinch to find out why someone chose a school over yours. Imagine a parent calling your competitor and asking them what's the core difference between

Marketing Tactics

How We Use Landing Pages

Many school leaders ask us why we don’t send our prospective parents to their website. You may have spent a lot of time updating your website, adding the latest content, and taking care to express your mission in the perfect way. It may be frustrating to hear we are

Ask Enrollhand

A School strategy after a Net Promoter Score Survey: Our 5-Step Process to grow your NPS Points

For NPS to mean something, a school needs to calculate the score and act on it. Here are five tips that can help your school grow from its results:

Engaging Your Community

Practical Tips: The Perfect School Tour Framework

Getting parents in the (virtual) door is only half the battle. Families visiting your school is literally where the rubber meets the road. To maximize those efforts and make your school tour shine, follow these simple tips.

Growing Enrollment

School Mystery Shopping: A Case Study

This past summer, we worked with a small school on a mystery shopping project. The school was keen to understand the overall experience that prospective parents received when communicating with the school.

Ask Enrollhand

Is Your School Admissions Strategy Working? 4 Stats You Need to Know

We live in a world that revolves around data – it’s all about how you use it. Just as monitoring your school’s daily activity on Facebook can help you meet your social media strategy goals, monitoring admissions activities can help your team meet enrollment goals.

The World of Education

7 Ways to Make Your Next Follow-Up Your Best Follow-Up

Following up on prospective parents can feel painful. Making several calls, writing, and sending emails is not an easy task. So now, maybe you reached out a couple of times, and then you wait for a response. You've done your job. You've reached out. And then when you don't hear back, you give up...

Marketing Tactics

What Are 'Swim Lane' Enrollment Funnels?

This fall will be tough for all schools, colleges, and universities. Forecasts include campus closures, recruiting challenges, and plunging enrollment. To keep recruiting students you'll need an edge to attract, inspire, and nurture them towards enrolling. > Imagine an Olympic-size swimming pool with ropes dividing up the lanes for the swimmers.

Marketing Tactics

How to Design Your School's Virtual Tour

We are all in uncharted waters. Thrust into a new world of distance learning, your school is called once again to make a good first impression. This is a threat to schools that stall under pressure and a huge opportunity for the rest. With fewer students physically visiting before applying,

Marketing Tactics

A Growing Remarketing Parent Audience Is A Hugely Underrated Asset For Your School

With a branding campaign, not only will we build awareness in the mind of local parents, but we will also be creating a very REAL CONCRETE ASSET from which to draw future enrollment fast and cheaply.

Marketing Tactics

The Enrollhand Copywriting Rubric

1 POINT - Storytelling using a fictionalized scenario in order to SHOW the parent rather than TELL her about the school 1 POINT - Write specifically about how the parent will benefit by enrolling their child in our client's school (rather than simply describing their curriculum). 1 POINT - Build

Marketing Tactics

How to Change Parents' Minds About Their Child's School

We are in the business of persuasion. We persuade parents to reconsider their current choice of school, compare it with YOUR school's promise and reach out to you to schedule a tour. Persuasion (changing a parent's mind) is not so much about argumentation. Facts don’t change our minds... Persuasion

Branding Strategies

The Growth Mindset of the School Entrepreneur

We are getting pushback from a client school on our R&D ads. The head of school is concerned about doing any testing at all. She is reluctant to send out variations of ads that might not be 110% aligned with their mission statement. Contrary to popular belief, marketing is

Marketing Tactics

Ask for Social Shares on Your 'Thank you' Pages...

Most school websites send email subscribers to a generic 'thank you' page that doesn't give them any additional action to take. We recommend a strategy that replaces your "dead end" thank you page with one that offers new subscribers a bonus parenting resource in exchange for sharing a pre-written social

Marketing Tactics

How To Deal With Bad Reviews And Still Get The Enrollment

Every administrator has to deal with parents' objections. It's part of the job. And with practice, you become much more comfortable managing them. > But there's one objection that many of us have trouble with, even after years of experience: "I heard bad things about your school." For more, download our

Marketing Tactics

On Momentum in School Marketing

Everything in life needs build-up. You stretch before you exercise. You go through small talk before moving to deeper topics. You date before you marry. Content marketing is to parents what the stove burner is to water. Water needs to heat before it boils just like parents need to be

Branding Strategies

500,000+ Parent Inquiries Have Taught Us These Four Things

You want to be the school that gets to financial stability with calm; serenely and quietly. You don't want to be the school that succeeds but needs to hustle; with high strung leadership, a high-pressure environment, tense board meetings. Five years in enrollment marketing and 500,000+ parent inquiries have