Marketing Ideas, Tips & Techniques For K-12 Schools

Patterns That Emerge After 1K School Visits, with Anthony Kim

Patterns That Emerge After 1K School Visits, with Anthony Kim

“How we deliver content and engage students matters a lot, and part of our job is to draw in those students so that they want to learn; that’s where personalized learning can come in.” - Anthony Kim


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Summary

Our guest today is Anthony Kim, Founder and CEO of Education Elements.  Anthony built virtual schools before anyone had heard of such a thing. He has worked with over 1000 schools and school districts on projects ranging from the adoption of personalized learning to project management and leadership capacity. Anthony works with a focus on seeking to achieve better student outcomes, higher student engagement, and increased teacher satisfaction. He is the co-author of The New School Rules, and co-author of The New Team Habits: a Guide to The New School Rules.

In this episode, we talk about the patterns he sees after so many school visits, how educators can work better together, what changes he expects to see in education, and much more. This episode is jam-packed with tips from Anthony’s experience, so listen in. Here’s Anthony.

In our discussion, we cover:

00:38 Andrew clarifies that Anthony has already worked with over 1,000 schools.

05:40 Andrew asks whether personalized learning has created a positive effect by helping to move education into the realm of a “customer experience”.

09:58 Anthony responds to the question - Is “design thinking” something about which schools should be more aware?  

11:15 Andrew asks - At Education Elements, how would you approach working with a school that was a new client?

14:00 Anthony discusses how schools can be more responsive.

18:30 Andrew shares that some schools want to appear steadfast, and asks how Anthony would respond to this in light of the concept of “failure” as a way forward.

25:05 Anthony gives his projections of where schools might be in 5 years.

29:00 Andrew asks about what the possible responses to the teacher shortage might be.

38:30 Anthony gives his parting thoughts.

Quotes:

3:10 “What is missing the most is (a consideration of) how anyone coming to visit the school experiences it within the first 5 - 10 minutes they are there.

6:38 “In many of our day-to-day experiences, we expect a greater level of personalization, real-time interaction, and real-time feedback.

17:20 “As you get more data, can you make course corrections that help you get to the goal?

20:38 “We have to make the shift in the minds of the leaders of schools; if you want to become a learning organization, you have to embrace mistakes as a part of the process.

34:50 “How we deliver content and engage students matters a lot, and part of our job is to draw in those students so that they want to learn; that’s where personalized learning can come in.

Here are some resources mentioned in our discussion:

Design39Campus http://design39campus.com/

The Lean Startup by Eric Reis http://theleanstartup.com/

Timeless Learning: How Imagination, Observation, and Zero-Based Thinking Change Schools by Pam Moran https://www.amazon.com/Timeless-Learning-Imagination-Observation-Zero-Based/dp/1119461693

Farnam Street: My Interview with Adam Robinson https://fs.blog/adam-robinson-pt1/

Where to learn more about Anthony Kim:

Education Elements https://www.edelements.com/anthony-kim

Twitter - @EdElements or @anthonx

Anthony on Linkedin linkedin.com/in/anthonykim

Where to learn more about Enrollhand:

Website: www.enrollhand.com

Our webinar: https://webinar-replay.enrollhand.com

Our free Facebook group: https://www.facebook.com/groups/schoolgrowth/


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