Private and Public School Enrollment Drops 2.6 million
📊 In 2020, private and public schools saw a decrease of 2.6 million in student enrollment.
But over 40% of parents nationwide remain undecided and are still shopping around. 🤷🏻♂️
About twice as many families are switching schools compared to last year.
📉 This past year, parents were forced into the driver's seat of their children's education. They were forced to take control, and they liked it.
They've figured out they have a ton of options, and they will make the best use of them.
🎯 So now your school has to get in front of them and persuade them.
You have to tailor your school's messaging to their needs.
Have you ever tried on a suit or dress that was… less than perfectly tailored? Tight waistline, loose sleeves, baggy silhouette... 👗👔
We each have our own unique fits, shapes, sizes, behaviors, styles, tastes, preferences…
The same goes for our online experiences. When parents go through our school's enrollment funnel, they experience different needs at different times.
This is where we can help.
🎉 Enrollhand gives you a whole new way of communicating and connecting with parents in your community. 🔊
Using our proprietary enrollment & marketing technology, we'll help you fill every seat at your school. 👩🏻🏫📚
✅ A custom-designed strategic marketing plan:
From market analysis to competitive insights to demographic projections, custom market research can help your school or district make better, more informed decisions to attract, enroll, and retain more students.
✅ Mystery shopper service:
We'll secretly go through the inquiry process and identify areas of opportunity and improvement so you can gain a competitive edge and turn more visitors into enrollments.
This will provide invaluable insights into the prospective parent experience and ensure your school tour leaves a positive and lasting impression.
✅ Graphic design service:
Stunning graphic design material (branded infographics, illustrations, flyers, and presentation materials) to win over your audience and stand out from the competing schools in your neighborhood.
✅ Dozens of persuasive social media campaigns:
More than ever, it's crucial for schools to make connections, and storytelling brings specific, emotional messages to reinvigorate your school brand for your parent audience.
Our social media campaigns communicate your school messaging with powerful persuasion. They simplify the complex, make everyday things more exciting - and win new fans.
Parents need to see you at the office, in their car, at the grocery store, doing laundry — a minimum of 8 times before they engage.
They need to see a sequence of messages at different stages of their journey (Saturday's open house, your team wins the national wrestling championship, high-school students getting into college, new offers on student materials, enrollment season starts, etc.).
Enrollhand is an award-winning boutique marketing agency trusted by 500+ schools nationwide.