Do first things first. Think - Consistent, transparent, and compassionate communication, and don’t forget to celebrate the little things! We’ve rounded up all the best practices that we are hearing...   Parents

We're hearing most of our clients opting for pre-recorded asynchronous teaching. Live video lessons may seem the obvious solution, but it turns out, pre-recorded videos are better for the following reasons: 1. Active

In this new world that is dawning, your school is once again making a first impression. Parents are seeing you in a different light. They're asking themselves, Have they got this, or are

While raising my 3yro & 6yro I'm realizing the value self-paced learning. Learning is like surfing; push too early and you're wiped out by the wave, paddle too late and the wave passes

Why is public education winning out to such an extent over the past 20 years? Public education enrollment has grown by about 8% since 2001, while private school enrollment has dropped by a

New study reproduces the NCES May 2019 numbers; the highlights being: ⁍ Public school enrollment is projected to be 'flattish' through 2028 (+3%). All southern states seem to be 'cooling off' following 15 years

It happens more often lately. You get a knot in your stomach. Surprises at work. This time, it’s when you open your browser to unexpected news: the neighboring school district got awarded a six-figure grant from an out-of-state private foundation.

Eventually, even an enrollment funnel that pulls parents through their decision-making process will not be sufficient.

I've been watching "Mad Men" reruns recently. They made me think deeply about how marketing & branding have evolved over the decades. Here are Madison Avenue's themes since the 1950s: 50s - Comfort,

Today more than half the United States (about 30 States) offers some kind of extended educational choice to families: Individual Tax Credit/DeductionTax Credit/Deduction, VoucherOpen EnrollmentCharter SchoolsEducation Savings AccountWhatever your view, we

We have to prepare our students for this brave, new world. But should we also prepare for a structural transformation of our schools? Schools choosing to outsource their non-core functions, shrinking, becoming smaller and agile?

Here are a few things that didn’t exist last time Tiger Woods won the Masters: Twitter, iPhone📱, iPad, Kindle, 4G, Android, YouTube, App Store, Uber, Airbnb, Blockchain, Bitcoin, 🎧 Spotify, Instagram, Snapchat, WhatsApp,

Did you know that over 70% of schools nationwide believe they won’t make it without digital advertising? Here’s an interesting fact: We surveyed over 400 schools these past three months and

I had landed in Portland, Oregon the night before. I had gotten a total of 5 hrs sleep. Before heading to my first meeting, I walked into a Starbucks, a few miles down