The World of Education

A collection of 58 posts

Branding Strategies

School Branding Over the Decades

I've been watching "Mad Men" reruns recently. They made me think deeply about how marketing & branding have evolved over the decades. Here are Madison Avenue's themes since the 1950s: * 50s - Comfort, Lifestyle & Security (baby boom, Levittown, nuclear fear,  Golden Age of

Interviews

The Deployment Age of EdTech, with Amit Patel

In this episode, we talk about how the education technology infrastructure investments years ago create the conditions for the EdTech boom today.

The World of Education

How did a 120-student school in St. Paul, Minnesota, rip through a stagnant enrollment level to reach 200 students in under nine months?

❌ Challenges 1. Overcrowded & saturated market. 2. Families are moving out of the neighborhood due to changing financials. 3. Wrong perceptions: their programs are not considered rigorous enough. 4. They only go through 5th grade. ✅ Opportunities 1. Public school families are looking for alternatives. 2. Their focus on a safe

The World of Education

Why is the Great Hearts school network so popular?

The Great Hearts school network is extraordinarily popular. How did they become the largest network of classical schools in the country? * 22,000 students (up from 7,000 in 2013) * 52% Classroom Instruction as a % of Total Expenditures * 37 schools * 2 states (Texas and Arizona) Short answer: Great Hearts is

The World of Education

Return on Education: access, costs, outcomes and leverage, with Deborah Quazzo

In this episode, we look at EdTech trends post-pandemic, glean a couple of key takeaways from the latest ASU+GSV summit, speculate on the race to the first $100B EdTech company, and, most importantly, talk about Return on Education and what a ROE school would look like.

Interviews

Where games end and social learning begins, with Mercedes Bent

In this episode, we explore how EdTech is shifting and giving more power to parents and students. We look at social learning and gaming, which together offer a lot of promise for the future of education.

The World of Education

Decentralized Schools, with Rebecca Kaden

In this episode, we talk about how new technology can decentralize many aspects of what school is today, so that the learning experience can really feel individual for each student.

The World of Education

Private and Public School Enrollment Drops 2.6 million

📊 In 2020, private and public schools saw a decrease of 2.6 million in student enrollment. But over 40% of parents nationwide remain undecided and are still shopping around. 🤷🏻‍♂️ About twice as many families are switching schools compared to last year. 📉 This past year, parents were forced into the driver&

Interviews

The Unique EdTech Business Models Coming Out of Europe

In this episode, we talk about the evolving EdTech landscape in Europe as well as the unique attributes of rising European education companies.

Leadership

Parents Are Asking About Your Maths & English Programs

Parents have become more skeptical than ever about schools' ability to recover and supercharge math and English skills in large classrooms.

Interviews

Will the Consumerization of Education Continue?

In this episode, Jennifer and I talk about how student engagement is an outcome of strong pedagogy. We then describe a new generation of global education companies that are partnering with school districts.

Interviews

Why The Teacher's Job Should Be Unbundled

Build something kids will love and then figure out how to accomplish academic objectives within this highly motivated kind of environment. I like that as a first principle of building a new school.

Interviews

🧭 Roadmap Club, a Feedback Loop All Schools Should Have

In this episode, we catch up after our first chat 2 years ago. Then the school was just starting, now there is an innovative yet mature high school operating entirely online. It is the first digital-native high school I have studied closely, so I wanted to dig into their entire operating system.

Branding Strategies

How hard can school marketing be?

A lot of schools underestimate the amount of effort and resources an enrollment marketing campaign requires. Pictures of happy students doing hands-on activities will help with retention, but can they generate new inquiries and enrollments for schools?

Engaging Your Community

420 Learning Guides Coach Learners Towards Mastery, with Kelly Smith, CEO at Prenda

Our guest today is Kelly Smith. He is the founder and CEO of Prenda schools, a network of microschools that is spreading like wildfire across state lines, bringing project-based learning and mastery-based education to a neighborhood near you.

Interviews

The Tutoring Rocketship Investing in Quality, Affordability & Convenience

In this episode, we talk about the origin story of GoStudent, Felix's views on what makes a learning experience successful, his tips on operating a growing educational institutions, and his regional and global plans to consolidate the fragmented tutoring market.

Interviews

Full-stack, deep learning that feels like an emoji shower 🎉🎉

A coach appears as the governor of Wisconsin, a task force is put on a major water problem. Is it a classroom or a Hollywood set? Kids get clues and reports. Curiosity and motivation kick in. They launch a PR campaign, a budget...oh, and hit all their learning goals as well.

Interviews

Learning Re-Imagined For The Web, with Ryan Delk

In this episode, we discuss Ryan's ambitious plans for the future of Primer, how parents are equally important to kids in the learning equation, why observing the "user-experience" is so important, why not stratifying by age creates some sort of magic and much more.

The World of Education

Where do my ads appear?

Many school leaders who haven't really dealt with Facebook ads before may get a bit confused at first. This is normal. Where are the ads and who sees them? Let's break it down step by step. First, it's important to note that there are

Interviews

Product-Teacher-Family Fit, With Brian Tobal, CEO SchoolHouse

"The founding principle is that the teacher's attention is the most valuable piece in the educational brew or ecosystem. If you really want to have a high quality educational experience, you'd increase the amount of teacher attention that each child is receiving." - Brian Tobal

The World of Education

How do you target?

Before we talk about targeting the right parents, it is important to talk briefly about how Facebook, Instagram, and other social platforms know what we like and are interested in. The reason social media is free is that we, the consumers, are the product. The advertisers are the customers and

The World of Education

Statistical Models and Targeting: Lookalikes

As you might already be aware, our Marketing Plan's Persona model reveals who your target audience is, what interests them, and what they do online. By adding up all this relevant information, we can target prospective parents that share similar attributes - in other words: Lookalikes. Facebook Lookalike

The World of Education

What is split testing and how do we use it?

Split testing or A/B testing is the process of creating different variations of an ad, for example, a landing page (mini web pages), and an email, and then presenting it to your audience to observe which variation works best. Say the prospective parent sees an ad with a student

Ask Enrollhand

A School strategy after a Net Promoter Score Survey: Our 5-Step Process to grow your NPS Points

For NPS to mean something, a school needs to calculate the score and act on it. Here are five tips that can help your school grow from its results:

The World of Education

Why School Tours Need To Be Assessed: A Case Study

The more closely we work with schools these days, the more we recognize the need for setting up a school tour assessment process. Here is an example of how an ongoing tour review has turned around the enrollment numbers in a small, private school in Sacramento.