The World of Education
34 posts
A School strategy after a Net Promoter Score Survey: Our 5-Step Process to grow your NPS Points
Ask Enrollhand
For NPS to mean something, a school needs to calculate the score and act on it. Here are five tips that can help your school grow from its results:
Why School Tours Need To Be Assessed: A Case Study
The more closely we work with schools these days, the more we recognize the need for setting up a school tour assessment process. Here is an example of how an ongoing tour review has turned around the enrollment numbers in a small, private school in Sacramento.
Practical Tips: The Perfect School Tour Framework
Engaging Your Community
Getting parents in the (virtual) door is only half the battle. Families visiting your school is literally where the rubber meets the road. To maximize those efforts and make your school tour shine, follow these simple tips.
School Mystery Shopping: A Case Study
Growing Enrollment
This past summer, we worked with a small school on a mystery shopping project. The school was keen to understand the overall experience that prospective parents received when communicating with the school.
Is Your School Admissions Strategy Working? 4 Stats You Need to Know
Ask Enrollhand
We live in a world that revolves around data – it’s all about how you use it. Just as monitoring your school’s daily activity on Facebook can help you meet your social media strategy goals, monitoring admissions activities can help your team meet enrollment goals.
7 Ways to Make Your Next Follow-Up Your Best Follow-Up
The World of Education
Following up on prospective parents can feel painful. Making several calls, writing, and sending emails is not an easy task. So now, maybe you reached out a couple of times, and then you wait for a response. You've done your job. You've reached out. And then when you don't hear back, you give up...
Case Study: How Parent Phone Call Scripts Can Increase School Visits By 40%
The World of Education
This school is a small organization, a small school that hadn’t invested in a marketing strategy. The only marketing activities they did, were, for the most part, sparse and uncoordinated, consisting mainly of newspaper ads.
Schools Keep Running, Just To Stay In Place: 4 Ways To Break Through The Enrollment Ceiling
The World of Education
We assume that the longer a school has been around, the more likely it is to stick around. We assume that a school's age is proof of its strength and resilience. We assume
A Glimpse Into School Reopenings Unveils An Opportunity For Smaller Schools
The World of Education
California's Department of Education has just published a new detailed guide (55 pages) to safely reopen schools for their 6.2 million students. It gives a glimpse into what schooling might look like
Will this Crisis Help or Hurt Your School?
Growing Enrollment
This rollercoaster is here to stay 🎢 I was in a virtual gathering with 120 educators on Thursday, talking about change after this crisis. On the one hand, there was a consensus that "the
Dennis the Menace & Our Kids' Freedom To Learn
The World of Education
My children will have less freedom to roam than I did. This is one of the many unforeseen side effects of this crisis. I watched 'Dennis the Menace' with my two sons last
Make Social Media Trends Work For Your School
Social Media Marketing
#1 - Compelling & Bite-Sized Video Content Videos need to be short - seconds-short - and engaging, catching the attention of your audience in the first 7-10 seconds. Focus on creating content that
15 Tips For Better Photos
The World of Education
If you are thinking - where do I start? The good news is that well designed visual content that has an impact on social media tends to have certain things in common – things
Covid 19 - A practical guide for Schools
The World of Education
Have you ever moved to a foreign country? Not visited - MOVED. It’s exhilarating and utterly disorienting. Suddenly, everything that anchored your life shifts. Language and alphabet, familiar shops, the value of
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