Marketing Ideas, Tips & Techniques For K-12 Schools

Leadership

From Day 1 to Day 30...In A Newly Created School Marketing Role

From Day 1 to Day 30...In A Newly Created School Marketing Role

I will share the step-by-step process that Jane followed in her first 30 days. She won over her school head, created a powerful marketing engine and gained 12 new students during the 2017/18 school year.

9 Ways To Get Your Colleagues' Buy-in In Growing Your School

9 Ways To Get Your Colleagues' Buy-in In Growing Your School

1. Start by sharing your own struggles with the issue. Talk from the heart.  2. Demonstrate the impact of enrollment and/or attrition in nu

Leap Afraid and Gather Your Courage on the Way Down

Leap Afraid and Gather Your Courage on the Way Down

She'd bitten off more than she could chew. She decided she'd quit two weeks into her pregnancy. Raised money on maternity leave.Taking her

How To Run Your School Like a Startup

How To Run Your School Like a Startup

While doing research for my thesis a while back, I studied more than 230 school leaders to identify the key practices that explain why some

The Kaizen Way to School Growth

The Kaizen Way to School Growth

Over hundreds of interactions I've had with some of our nation's best schools, I've found that one of the most persistent challenges faced b

Scratching The Itch You Don't Have

Scratching The Itch You Don't Have

We spent over fifteen hours on a proposal. We needed it to cover payroll.We followed-up with emails and calls.We heard nothing back.It happe