Marketing Ideas, Tips & Techniques For K-12 Schools

Leadership

School Leaders, Burnout and Wellbeing

School Leaders, Burnout and Wellbeing

It was 6 am, and I had boarded the plane feeling grumpy and cold due to lack of sleep. "Hopefully, Houston will be sunny," I thought to m

How to Run a Balanced Scorecard Workshop For Your School's Leadership Team

How to Run a Balanced Scorecard Workshop For Your School's Leadership Team

The Balanced Scorecard is a workshop for establishing high-level strategic goals and metrics by which to monitor your school’s progress.I

The Best School Leaders Believe in Themselves Almost to the Point of Delusion

The Best School Leaders Believe in Themselves Almost to the Point of Delusion

Jim Collins once said that "a big secret among effective leaders is that you can bend the world to your will a surprising amount of the time

Tune up Your School

Tune up Your School

You are the first to arrive. You hook up your laptop and prepare to lead your typical Monday management meeting.Your staff starts arriving

The 3 Horizons of School Growth

The 3 Horizons of School Growth

Most school heads we talk to are seeking, recurring, healthy, organic growth.We've worked with schools that were consistently able to grow

How to Prepare Your School for Continuous Change

How to Prepare Your School for Continuous Change

The world of education requires us to evolve more quickly and significantly than ever before.Despite the pressure to change we've found t

Total School Alignment: How Great Schools Streamline Their Strategy, Stay Centered, and Accomplish Extraordinary Results

Total School Alignment: How Great Schools Streamline Their Strategy, Stay Centered, and Accomplish Extraordinary Results

Back in late 2015, I was visiting Mary Kay down in New Orleans to help her out with enrollment growth. She'd gone through three years of s

School Entrepreneurship and Traffic Lights

School Entrepreneurship and Traffic Lights

I woke up at 6.30am.The rain was rattling against the shutters.My wife was sound asleep; it was my turn to take my son to school.I manage

How To Develop Effective School Leaders

How To Develop Effective School Leaders

Telling principals that leadership drives school performance is a bit like saying that oxygen is necessary to breathe.          Ove

Why the Wellbeing of the School Head Matters

Why the Wellbeing of the School Head Matters

It can be easy to put the needs of others before your own when you're the School Head. Teachers, staff, students, parents, and board members

The Kaizen Way to School Growth

The Kaizen Way to School Growth

Over hundreds of interactions I've had with some of our nation's best schools, I've found that one of the most persistent challenges faced b

Breathing New Life Into Your School

Breathing New Life Into Your School

Sitting in his brown upholstered rickety chair, Victor was letting the phone ring while he was deep in his thoughts... exhausted and overwhe

From Day 1 to Day 30...In A Newly Created School Marketing Role

From Day 1 to Day 30...In A Newly Created School Marketing Role

I will share the step-by-step process that Jane followed in her first 30 days. She won over her school head, created a powerful marketing engine and gained 12 new students during the 2017/18 school year.

9 Ways To Get Your Colleagues' Buy-in In Growing Your School

9 Ways To Get Your Colleagues' Buy-in In Growing Your School

1. Start by sharing your own struggles with the issue. Talk from the heart.  2. Demonstrate the impact of enrollment and/or attrition in nu

Leap Afraid and Gather Your Courage on the Way Down

Leap Afraid and Gather Your Courage on the Way Down

She'd bitten off more than she could chew. She decided she'd quit two weeks into her pregnancy. Raised money on maternity leave.Taking her

How To Run Your School Like a Startup

How To Run Your School Like a Startup

While doing research for my thesis a while back, I studied more than 230 school leaders to identify the key practices that explain why some

Do You Remember Your First 12 Months As Principal?

Do You Remember Your First 12 Months As Principal?

Following a 17-year teaching career, Mia Cochrae had just accepted a Principal position.Confident and optimistic, she would later understand

Scratching The Itch You Don't Have

Scratching The Itch You Don't Have

We spent over fifteen hours on a proposal. We needed it to cover payroll.We followed-up with emails and calls.We heard nothing back.It happe

Are You In Love With Your Student Families?

Are You In Love With Your Student Families?

"They wanted my job, and it would be easy enough to discredit me."That's the first thing that Mathias told me. The school had been through t

The School Principal ‘Time-Clawback’ Method

The School Principal ‘Time-Clawback’ Method

Time. Such a precious resource, yet most of us take it for granted. How can we get a better understanding of what our time is really worth?