Marketing Ideas, Tips & Techniques For K-12 Schools
Tom is the CEO of Getting Smart, a learning design firm and one of the leading voices in the upcoming education revolution. I first came acr
It was 6 am, and I had boarded the plane feeling grumpy and cold due to lack of sleep. "Hopefully, Houston will be sunny," I thought to m
The Balanced Scorecard is a workshop for establishing high-level strategic goals and metrics by which to monitor your school’s progress.I
Jim Collins once said that "a big secret among effective leaders is that you can bend the world to your will a surprising amount of the time
You are the first to arrive. You hook up your laptop and prepare to lead your typical Monday management meeting.Your staff starts arriving
Most school heads we talk to are seeking, recurring, healthy, organic growth.We've worked with schools that were consistently able to grow
The world of education requires us to evolve more quickly and significantly than ever before.Despite the pressure to change we've found t
Back in late 2015, I was visiting Mary Kay down in New Orleans to help her out with enrollment growth. She'd gone through three years of s
I woke up at 6.30am.The rain was rattling against the shutters.My wife was sound asleep; it was my turn to take my son to school.I manage
My top 3 time management habits (easy to follow with huge payoff):1. Writing my top three priorities on a post-it each morning and sticking
Telling principals that leadership drives school performance is a bit like saying that we need oxygen to breathe. Over 40
It can be easy to put the needs of others before your own when you're the School Head. Teachers, staff, students, parents, and board members
Over hundreds of interactions I've had with some of our nation's best schools, I've found that one of the most persistent challenges faced b
Sitting in his brown upholstered rickety chair, Victor was letting the phone ring while he was deep in his thoughts... exhausted and overwhe
I will share the step-by-step process that Jane followed in her first 30 days. She won over her school head, created a powerful marketing engine and gained 12 new students during the 2017/18 school year.
1. Start by sharing your own struggles with the issue. Talk from the heart. 2. Demonstrate the impact of enrollment and/or attrition in nu
She'd bitten off more than she could chew. She decided she'd quit two weeks into her pregnancy. Raised money on maternity leave.Taking her
When researching for my thesis a while back, I analyzed more than 230 school leaders to reveal the main behaviors that explain how certain t
Following a 17-year teaching career, Mia Cochrae had just accepted a Principal position.Confident and optimistic, she would later understand
By its very nature, a school leader's job leaves little time for reflection.You rush from meeting to meeting, check your e-mail constantl
We spent over fifteen hours on a proposal. We needed it to cover payroll.We followed-up with emails and calls.We heard nothing back.It happe
"They wanted my job, and it would be easy enough to discredit me."That's the first thing that Mathias told me. The school had been through t
Time. Such a precious resource, yet most of us take it for granted. How can we get a better understanding of what our time is really worth?
