The World of Education

A collection of 59 posts

The World of Education

Why School Tours Need To Be Assessed: A Case Study

The more closely we work with schools these days, the more we recognize the need for setting up a school tour assessment process. Here is an example of how an ongoing tour review has turned around the enrollment numbers in a small, private school in Sacramento.

Engaging Your Community

Practical Tips: The Perfect School Tour Framework

Getting parents in the (virtual) door is only half the battle. Families visiting your school is literally where the rubber meets the road. To maximize those efforts and make your school tour shine, follow these simple tips.

Growing Enrollment

School Mystery Shopping: A Case Study

This past summer, we worked with a small school on a mystery shopping project. The school was keen to understand the overall experience that prospective parents received when communicating with the school.

Ask Enrollhand

Is Your School Admissions Strategy Working? 4 Stats You Need to Know

We live in a world that revolves around data – it’s all about how you use it. Just as monitoring your school’s daily activity on Facebook can help you meet your social media strategy goals, monitoring admissions activities can help your team meet enrollment goals.

The World of Education

7 Ways to Make Your Next Follow-Up Your Best Follow-Up

Following up on prospective parents can feel painful. Making several calls, writing, and sending emails is not an easy task. So now, maybe you reached out a couple of times, and then you wait for a response. You've done your job. You've reached out. And then when you don't hear back, you give up...

The World of Education

Case Study: How Parent Phone Call Scripts Can Increase School Visits By 40%

This school is a small organization, a small school that hadn’t invested in a marketing strategy. The only marketing activities they did, were, for the most part, sparse and uncoordinated, consisting mainly of newspaper ads.

The World of Education

Types of inquiries

A popular topic that we discuss with schools relates to the different types of parent inquiries. As parents gain decision-making power and change the way they search for school options, the variety of inquiry types increases. Not long ago, we were used to prospective families walking up to the front

The World of Education

Schools Keep Running, Just To Stay In Place: 4 Ways To Break Through The Enrollment Ceiling

We assume that the longer a school has been around, the more likely it is to stick around. We assume that a school's age is proof of its strength and resilience. We assume that older schools are more likely to survive over the long term. Longevity is seen as both

The World of Education

A Glimpse Into School Reopenings Unveils An Opportunity For Smaller Schools

California's Department of Education has just published a new detailed guide (55 pages) to safely reopen schools for their 6.2 million students. It gives a glimpse into what schooling might look like in the fall. It presents a radical overhaul of classroom instruction which includes: * temperature checks * extensive hand

Growing Enrollment

Will this Crisis Help or Hurt Your School?

This rollercoaster is here to stay 🎢 I was in a virtual gathering with 120 educators on Thursday, talking about change after this crisis. On the one hand, there was a consensus that "the end of this crisis" is a myth. Behaviors will shift. School closures will haunt us as mini-lockdowns

The World of Education

Dennis the Menace & Our Kids' Freedom To Learn

My children will have less freedom to roam than I did. This is one of the many unforeseen side effects of this crisis. I watched 'Dennis the Menace' with my two sons last night. Dennis wants a bicycle so bad that he will do almost anything to get one. As

Social Media Marketing

Make Social Media Trends Work For Your School

#1 - Compelling & Bite-Sized Video Content Videos need to be short - seconds-short - and engaging, catching the attention of your audience in the first 7-10 seconds. Focus on creating content that is upfront, inclusive, visual, and personalized! On Instagram, take advantage of “Stories” to show students doing sports, or

The World of Education

15 Tips For Better Photos

If you are thinking - where do I start? The good news is that well designed visual content that has an impact on social media tends to have certain things in common – things you can use to improve your own photos. Best of all, it doesn’t take a lot

The World of Education

Covid 19 - A practical guide for Schools

Have you ever moved to a foreign country? Not visited - MOVED. It’s exhilarating and utterly disorienting. Suddenly, everything that anchored your life shifts. Language and alphabet, familiar shops, the value of coins and cash, how to navigate from one place to another, food, how to conduct official business

The World of Education

School Communication Strategies

Do first things first. Think - Consistent, transparent, and compassionate communication, and don’t forget to celebrate the little things! We’ve rounded up all the best practices that we are hearing... Parents are feeling so much anxiety… 〜 Reach out to parents and let them know what your school’s

The World of Education

Five reasons pre-recorded asynchronous lessons are your best option

We're hearing most of our clients opting for pre-recorded asynchronous teaching. Live video lessons may seem the obvious solution, but it turns out, pre-recorded videos are better for the following reasons: 1. Active learning is much better than passive Teaching via a video link supports a more didactic approach. Having

The World of Education

Three Steps to Help You Steer Your School In This Whirlwind of Change

In this new world that is dawning, your school is once again making a first impression. Parents are seeing you in a different light. They're asking themselves, > Have they got this, or are they scrambling? Will all the burden fall on me? Is our school well organized, or in chaos?

The World of Education

Enrollment Attribution

We are sometimes told by our clients that they don't know if their current enrollments can be attributed to Enrollhand. - Connecting the Dots - Although it might be hard to trace the causality of marketing effects, we know from experience that our Facebook ads create ambient awareness that goes

The World of Education

Learning is a lot like surfing...

While raising my 3yro & 6yro I'm realizing the value self-paced learning. Learning is like surfing; push too early and you're wiped out by the wave, paddle too late and the wave passes you by. When your timing is just right, everything falls into place and learning becomes smooth and effortless.

The World of Education

What's Your School's ROI for Each Family?

Why is public education winning out to such an extent over the past 20 years? Public education enrollment has grown by about 8% since 2001, while private school enrollment has dropped by a similar percentage in the same period. The one undeniable fact about economics is that pricing matters. > Just

Growing Enrollment

New Study Reproduces the NCES May 2019 Numbers

New study reproduces the NCES May 2019 numbers; the highlights being: ⁍ Public school enrollment is projected to be 'flattish' through 2028 (+3%). All southern states seem to be 'cooling off' following 15 years of very strong growth -except for Texas and Florida who are projected to continue growing at 10%

Grants & Fundraising

Steer Your School Into The Grant-Making Wind

It happens more often lately. You get a knot in your stomach. Surprises at work. This time, it’s when you open your browser to unexpected news: the neighboring school district got awarded a six-figure grant from an out-of-state private foundation.

Social Media Marketing

School Marketing's Unlikely Future

Eventually, even an enrollment funnel that pulls parents through their decision-making process will not be sufficient.

The World of Education

Will School Choice Decline?

Today more than half the United States (about 30 States) offers some kind of extended educational choice to families: * Individual Tax Credit/Deduction * Tax Credit/Deduction, Voucher * Open Enrollment * Charter Schools * Education Savings Account Whatever your view, we seem to be living through the end of an era. Parents will

The World of Education

Schools, Unbundled: Creative Destruction, Good or Bad?

We have to prepare our students for this brave, new world. But should we also prepare for a structural transformation of our schools? Schools choosing to outsource their non-core functions, shrinking, becoming smaller and agile?