The K-12 Enrollment Blog

The World of Education

Three Steps to Help You Steer Your School In This Whirlwind of Change

In this new world that is dawning, your school is once again making a first impression. Parents are seeing you in a different light. They're asking themselves, > Have they got this, or are they scrambling? Will all the burden fall on me? Is our school well organized, or in chaos?

The World of Education

Enrollment Attribution

We are sometimes told by our clients that they don't know if their current enrollments can be attributed to Enrollhand. - Connecting the Dots - Although it might be hard to trace the causality of marketing effects, we know from experience that our Facebook ads create ambient awareness that goes

Marketing Tactics

A Growing Remarketing Parent Audience Is A Hugely Underrated Asset For Your School

With a branding campaign, not only will we build awareness in the mind of local parents, but we will also be creating a very REAL CONCRETE ASSET from which to draw future enrollment fast and cheaply.

Interviews

Thrive Book Review: Promise and Deliver

It has become popular to sneer at our education system’s factory model. We call for the death of schools in favor of Airbnb-like learning communities.

Marketing Tactics

The Enrollhand Copywriting Rubric

1 POINT - Storytelling using a fictionalized scenario in order to SHOW the parent rather than TELL her about the school 1 POINT - Write specifically about how the parent will benefit by enrolling their child in our client's school (rather than simply describing their curriculum). 1 POINT - Build

Interviews

Making Education Free for Students, with Trevor McKendrick

Our guest today is Trevor McKendrick, Chief of Staff at Lambda School, where students graduate and get the job because they got the skills - and it’s free until they get a job paying over $50K.

Interviews

Out of the Textbook and Into the Flow, with Joel Rose

In education, the obvious place to cut your teeth is as a teacher. Joel Rose knows the classroom well.

Interviews

The Real Way Technology Will Impact Our Classrooms, with Matt Greenfield

From where do contemporary, resilient changes begin - from a top-down mandate, or from a bottom-up, tech-driven evolution?

Marketing Tactics

How to Change Parents' Minds About Their Child's School

We are in the business of persuasion. We persuade parents to reconsider their current choice of school, compare it with YOUR school's promise and reach out to you to schedule a tour. Persuasion (changing a parent's mind) is not so much about argumentation. Facts don’t change our minds... Persuasion

Branding Strategies

How to Strategically Position Your School

Competition is a fact of life and it makes growing enrollment difficult (while also putting downward pressure on tuition for private schools). Finding a unique, unchallenged space in your neighborhood's market is the Holy Grail for any school. 📊 The benefits of finding a market gap (a small niche segment of

Our Plans for 2020

    We're bringing 3 Big NEW Things To Enrollment Marketing in 2020 to help you out! 1. Partnering with the #1 Identity Marketing Platform Globally 2. Smarter, More Effective Ads 3. Deploying our framework for creative testing to help schools look their best on social.                

The World of Education

Learning is a lot like surfing...

While raising my 3yro & 6yro I'm realizing the value self-paced learning. Learning is like surfing; push too early and you're wiped out by the wave, paddle too late and the wave passes you by. When your timing is just right, everything falls into place and learning becomes smooth and effortless.

Interviews

How to Join the Education Revolution, with Clark Aldrich

Our guest today, Clark Aldrich, is on the frontline of the learning revolution. He is the author of five books and is known for award-winning projects building custom “Short Sims” using a methodology he has pioneered.

Interviews

How to Access the “Three Buckets of Money,” with Michele Timmons

Having connected her clients to over $200 million in grants through the work done by her company - EnvisionEdPlus, Michele Timmons is the right person to go to for an in-depth look at the funding panorama. She is passionate about helping schools support young people to thrive in school and beyond.

Interviews

Four Steps to Sustainably Engage Foundations, with Yossi Prager

AVI CHAI has invested over $300 million to benefit Jewish education through a wide variety of programs.

Interviews

How a Twelve-Year-Old Student Won a $180K Grant, with Sohne Van Selus

Sohne and Andrew discuss the ways that a school can design and define it’s “brand,” and get the whole community in-sync and talking about it so that “cascading” results will follow.

Teacher Recruitment

These 6 Things Will Change The Way You Manage Your School's Employer Brand

With unemployment at 3.5% recruiting & retaining star teachers is harder than ever. Your school's Employer Brand can be a huge competitive advantage for > 1. enrollment -> you need star teachers to get parents talking about your school and sending over their students to enroll 2. family retention: staff turnover

Interviews

How to Get Your Whole Community to Resonate with Your School, with Jethro Jones

Did you ever sit at your desk, engaged in a daytime fantasy in which all of the stakeholders in your school were cheering you on.

Branding Strategies

What if you cannot differentiate your school?

What if you cannot differentiate your school?  Faced with increasing competition, the strategy for most schools is to differentiate. This involves offering families something that the school down the road cannot or does not offer -a Unique Selling Proposition (USP). Ideally, schools must distinguish their product or service from the

Interviews

Plug a Fun Online Learning Platform into Your School's Offering, with Amir Nathoo

Outschool is a community marketplace of live online classes for K-12. Today, we have the great pleasure of hearing from Amir Nathoo - one of the founding partners of Outschool.

Branding Strategies

The Growth Mindset of the School Entrepreneur

We are getting pushback from a client school on our R&D ads. The head of school is concerned about doing any testing at all. She is reluctant to send out variations of ads that might not be 110% aligned with their mission statement. Contrary to popular belief, marketing is

Marketing Tactics

Ask for Social Shares on Your 'Thank you' Pages...

Most school websites send email subscribers to a generic 'thank you' page that doesn't give them any additional action to take. We recommend a strategy that replaces your "dead end" thank you page with one that offers new subscribers a bonus parenting resource in exchange for sharing a pre-written social

Interviews

Accelerating Innovation, with Sujata Bhatt and Anirban Bhattacharyya

Change is daunting. Change to entrenched systems and institutions can feel impossible. Even thinking about where to begin can be exhausting.

Interviews

The Charter School Movement Looks Ahead, with Nina Rees

Nina Rees is the president and chief executive officer of the National Alliance for Public Charter Schools.

Interviews

School AND… Learning Outside of School, with Amy Anderson

After a few years of incubating the idea inside the Denver-based Donnell-Kay Foundation, ReSchool launched as a non-profit in 2018.