Growing Enrollment

A collection of 67 posts

Social Media Marketing

Is Facebook or Google better for enrolling students?

Digital advertising is the single most effective way to generate awareness and inquiries from prospective families. It is most effective when they are part of a larger digital media strategy that: • Connects with your current families • Builds an audience of community members and supporters • Leverages that audience to drive traffic

Branding Strategies

Grow Your Enrollment Through Social Media Branding

Times have changed, and many schools are finding that they need to engage in strong branding strategies to thrive in today's market. With new schools opening their doors every second month, you have to focus on getting the word out, grabbing market share and keeping it. > Why are some schools

Growing Enrollment

Schools Believing They Cannot Grow Without Social Media Marketing Up 17% Since Last Year

Did you know that over 70% of schools nationwide believe they won’t make it without digital advertising? Here’s an interesting fact: We surveyed over 400 schools these past three months and (among other questions) asked them the following: "Do you believe you will be able to (continue) growing

Branding Strategies

3 Ways to Improve Your School's Brand Recall

For most schools, the biggest opportunity for growth comes from taking families from enrolling zero times to enrolling once. Let me explain why this mental model is crucial to your school’s growth. Starting with zero means, you’ll start from the right place – a place which assumes most of

Marketing Tactics

13 Tips for Improving Your School's Tours

Making the right strategic decisions is important. If you get the big picture wrong you are bound to fail. Targeting the wrong family demographic, having mediocre teachers, mispricing your programs will all instantly get you into trouble. Even so, with such intense competition, getting these right does not guarantee success.

Engaging Your Community

The Blue Ocean Education Marketing Channel

The problem was the students in California are fed up with all the messages that are coming to them left and right from different companies, educational institutions, and other organizations vying for their attention.

Growing Enrollment

2 Ways Thinking Like a Traffic Planner Will Make You a Better School Marketer

We love to talk about 'the family journey toward enrollment'. And yet no-one in marketing spends any time talking to traffic planners. Two central principles which underpin traffic planning (traffic is also a non-linear, complex system) have never had any influence on the domain of enrollment. These two principles would

Marketing Tactics

How to Reach the Distracted Parent

We’ve all heard the reports; attention spans are shrinking. You are being told that parents are always distracted. If that’s true, how do we explain the rise of binge-watching (Netflix) and the success of podcasts and long-form articles? What we’re witnessing, in fact, is parents becoming more

Branding Strategies

Three School Marketing Trends Set to Dominate 2019

1.  The Traditional Enrollment Funnel Has Changed No longer is enrollment marketing focused only on moving a prospective parent through the funnel. We are now creating experiences that promote your school's brand affinity — and even advocacy. The funnel is becoming more of a continuous cycle that focuses on ongoing engagement

Growing Enrollment

The Inverted Enrollment Funnel

In case you’re not familiar with the idea of the traditional digital enrollment funnel, it works like this: you get lots of visitors to your site —they’re at the top of the funnel. With every new ad, you limit the extra information you send out and start asking

Growing Enrollment

Enrollment is a Marathon

If you’ve ever tried to quit a bad habit or establish a new one, you know that change takes time. When it comes to creating change in our own lives, we cut ourselves some slack because we know that change is a process. And yet when it comes to

Growing Enrollment

You Aren't Recruiting Enough First-Generation Students

A new day of shivers. The third snow day and October is not out yet. Slamming the door behind her, already tired, she would not be back until Christmas Eve. The college campus was still silent and she stumbled across the sidewalk. How many first-generation students will Janice recruit this

Interviews

Interview: Why schools need a value proposition, with Grant Lichtman

"Your value proposition is very simply the difference between what you say you're going to do and what you actually do as viewed through the eyes of your customer."

Growing Enrollment

Tips for Keeping Your Parent Audience Curious

When I was in high school, the history curriculum required us to learn about Russia for a quarter. Our teacher, Mrs. Linda, who was born in Moscow decided she would force feed us everything there is to know about 18th century Russia within a 90 day period. Everything. Catherine the

Growing Enrollment

School Marketing: Traditional Vs. Social Media

You’ve been telling us over and over that your school is unique. And we believe you... Most schools we work with have truly unique stories, a truly unique team or a truly unique set of values. You’re frustrated because you’re finding it hard to get your school's

Leadership

Breathing New Life Into Your School

Sitting in his brown upholstered rickety chair, Victor was letting the phone ring while he was deep in his thoughts... exhausted and overwhelmed. He was eating “lunch” (a granola bar) at 4:30 pm. Victor is a Brazilian Christian,  tall with cocoa skin, thick brown hair and brown eyes. Having

Growing Enrollment

From Day 1 to Day 30...In A Newly Created School Marketing Role

I will share the step-by-step process that Jane followed in her first 30 days. She won over her school head, created a powerful marketing engine and gained 12 new students during the 2017/18 school year.

Growing Enrollment

9 Ways To Get Your Colleagues' Buy-in In Growing Your School

1. Start by sharing your own struggles with the issue. Talk from the heart. 2. Demonstrate the impact of enrollment and/or attrition in numbers: use a whiteboard or graphs to walk them through graduating numbers, attrition rates, new student numbers, and how these impact revenue and costs.📊 3. Research

Growing Enrollment

How To Know When Exactly You Should Contact Your Parent Prospects

When we talk about enrollment strategies, it’s easy to obsess over specifics. How to write the best email or tour script, where to find your family prospects, and how to ask for the close. But there’s one crucial parameter that so many admissions officers ignore: Timing. It doesn’

Leadership

How to Think Like a School Entrepreneur

By its very nature, a school leader's job leaves little time for reflection. You rush from meeting to meeting, check your e-mail constantly, put out fire after fire, and make countless phone calls. You engage in an astonishing amount of fast-moving activity that allows little time for actual strategy. > At

Marketing Tactics

School Marketing: Emotions vs. Techniques

There is a lot of school marketing lingo being thrown around these days. Too much. So much that I find it a little ridiculous. 🤪 Here are some examples (I bet you’ll roll your eyes): humanization, context marketing, inverted funnels, MQLs, SQLs, blue sky thinking, psychographics, word vectors, retargeting pools,

Marketing Tactics

Your School's Marketing ROI

Families shouldn’t have to come to campus to feel your magic. But how can you ensure that the right families get to know your school BEFORE visiting?

Marketing Tactics

What If You Didn't Need More Students?

There are two types of educators in the world. Those who believe in age-old proven educational principles. And those who would favor Sir Ken Robinson's and Mr. Vander Ark's worldview - our education system requires a serious update. This debate is increasingly polarized and has become a distraction that keeps

Engaging Your Community

How To Get Parents To Engage With Your School

More and more, schools are focusing less on getting their mission across. Does this statement surprise you? Millennial parents are somewhat different than previous generations when it comes to big decisions. They want their choices to say something about themselves -what kind of people they are, what kind of things

Branding Strategies

Green Chimneys – A school looking to revolutionize special education

Balancing the communication tightrope Imagine this: You’re leading a school with a particularly important mission. Maybe it’s a focus on STEAM education. Maybe a dedication to real-world learning structures for students with disabilities. Or possibly close to 100% college admittance. Maybe even all three? You believe strongly in