The Enrollhand Team

The World of Education

Why School Tours Need To Be Assessed: A Case Study

The more closely we work with schools these days, the more we recognize the need for setting up a school tour assessment process. Here is an example of how an ongoing tour review has turned around the enrollment numbers in a small, private school in Sacramento.

Engaging Your Community

Practical Tips: The Perfect School Tour Framework

Getting parents in the (virtual) door is only half the battle. Families visiting your school is literally where the rubber meets the road. To maximize those efforts and make your school tour shine, follow these simple tips.

Growing Enrollment

School Mystery Shopping: A Case Study

This past summer, we worked with a small school on a mystery shopping project. The school was keen to understand the overall experience that prospective parents received when communicating with the school.

Ask Enrollhand

Is Your School Admissions Strategy Working? 4 Stats You Need to Know

We live in a world that revolves around data – it’s all about how you use it. Just as monitoring your school’s daily activity on Facebook can help you meet your social media strategy goals, monitoring admissions activities can help your team meet enrollment goals.

The World of Education

7 Ways to Make Your Next Follow-Up Your Best Follow-Up

Following up on prospective parents can feel painful. Making several calls, writing, and sending emails is not an easy task. So now, maybe you reached out a couple of times, and then you wait for a response. You've done your job. You've reached out. And then when you don't hear back, you give up...

The World of Education

Case Study: How Parent Phone Call Scripts Can Increase School Visits By 40%

This school is a small organization, a small school that hadn’t invested in a marketing strategy. The only marketing activities they did, were, for the most part, sparse and uncoordinated, consisting mainly of newspaper ads.

The World of Education

Types of inquiries

A popular topic that we discuss with schools relates to the different types of parent inquiries. As parents gain decision-making power and change the way they search for school options, the variety of inquiry types increases. Not long ago, we were used to prospective families walking up to the front

Social Media Marketing

Online Enrollment Campaigns: What Stats Should You Be Focusing On?

"What stats do I look at to know whether my ads are working? How do I know I am getting inquiries from my ads -or at least building awareness?" These are questions that we get pretty much daily... To begin with, make sure you let your ads run for at

The World of Education

Schools Keep Running, Just To Stay In Place: 4 Ways To Break Through The Enrollment Ceiling

We assume that the longer a school has been around, the more likely it is to stick around. We assume that a school's age is proof of its strength and resilience. We assume that older schools are more likely to survive over the long term. Longevity is seen as both

Marketing Tactics

What Are 'Swim Lane' Enrollment Funnels?

This fall will be tough for all schools, colleges, and universities. Forecasts include campus closures, recruiting challenges, and plunging enrollment. To keep recruiting students you'll need an edge to attract, inspire, and nurture them towards enrolling. > Imagine an Olympic-size swimming pool with ropes dividing up the lanes for the swimmers.

The World of Education

A Glimpse Into School Reopenings Unveils An Opportunity For Smaller Schools

California's Department of Education has just published a new detailed guide (55 pages) to safely reopen schools for their 6.2 million students. It gives a glimpse into what schooling might look like in the fall. It presents a radical overhaul of classroom instruction which includes: * temperature checks * extensive hand

Growing Enrollment

Three Enrollment Accelerators To Get The Most Out Of Your School's Growth Potential

All too often, massive growth opportunities may lie within your school's existing organization. Your school's internal growth potential often gets overlooked because familiarity with the status quo can blindside you to the opportunities. How can you unearth your untapped potential? Three key internal growth factors can help you set the

Awareness, Consideration, Decision Stages to any buying decision

Would you ask someone to marry you on the first date? The answer to this jarring question is certainly no. Yet, that’s what schools and other organizations just starting out with marketing often try doing. It’s normal. When you realize how easy it is to get the word

Growing Enrollment

Will this Crisis Help or Hurt Your School?

This rollercoaster is here to stay 🎢 I was in a virtual gathering with 120 educators on Thursday, talking about change after this crisis. On the one hand, there was a consensus that "the end of this crisis" is a myth. Behaviors will shift. School closures will haunt us as mini-lockdowns

The World of Education

Dennis the Menace & Our Kids' Freedom To Learn

My children will have less freedom to roam than I did. This is one of the many unforeseen side effects of this crisis. I watched 'Dennis the Menace' with my two sons last night. Dennis wants a bicycle so bad that he will do almost anything to get one. As

Growing Enrollment

10 Reasons Parents Decide To Enroll Their Kids At Your School

The key to any enrollment strategy is to provide more value to families than your competing schools. Stop trying to fix them. Stop trying to take value from them. Your goal is to give them the most value possible. Your goal is to solve their problems. Where to start? I

Ask Enrollhand

How Is Enrollhand Sooo Affordable For Schools?

Every day we wake up we do two things: 1. We follow parents' attention. We observe and listen, on Facebook, Instagram, Twitch, TikTok, Youtube; all day, across 50 states. We are blindly parent-centric. We know we are helpful to schools only if we can get parents' attention. To earn it

Branding Strategies

What Does School Branding During Lockdown Look Like?

First, answer this: what makes for a good story of your school? The currency is the same as it ever was: memorability. To create memories, we need to take parent audiences to places they haven’t been before. So, is there any story more memorable than how your school is

Social Media Marketing

Make Social Media Trends Work For Your School

#1 - Compelling & Bite-Sized Video Content Videos need to be short - seconds-short - and engaging, catching the attention of your audience in the first 7-10 seconds. Focus on creating content that is upfront, inclusive, visual, and personalized! On Instagram, take advantage of “Stories” to show students doing sports, or

The World of Education

15 Tips For Better Photos

If you are thinking - where do I start? The good news is that well designed visual content that has an impact on social media tends to have certain things in common – things you can use to improve your own photos. Best of all, it doesn’t take a lot

Growing Enrollment

Striking the Right Tone in Your Outreach

A lot of school leaders are nervous and anxious about reaching out to families and parent prospects right now. I get emails, daily, asking me, > "Will I upset prospects if I send them an email right now?" "Should I call my prospects right now?" "Should I follow up right now,

The World of Education

Covid 19 - A practical guide for Schools

Have you ever moved to a foreign country? Not visited - MOVED. It’s exhilarating and utterly disorienting. Suddenly, everything that anchored your life shifts. Language and alphabet, familiar shops, the value of coins and cash, how to navigate from one place to another, food, how to conduct official business

Marketing Tactics

How to Design Your School's Virtual Tour

We are all in uncharted waters. Thrust into a new world of distance learning, your school is called once again to make a good first impression. This is a threat to schools that stall under pressure and a huge opportunity for the rest. With fewer students physically visiting before applying,

The World of Education

School Communication Strategies

Do first things first. Think - Consistent, transparent, and compassionate communication, and don’t forget to celebrate the little things! We’ve rounded up all the best practices that we are hearing... Parents are feeling so much anxiety… 〜 Reach out to parents and let them know what your school’s

The World of Education

Five reasons pre-recorded asynchronous lessons are your best option

We're hearing most of our clients opting for pre-recorded asynchronous teaching. Live video lessons may seem the obvious solution, but it turns out, pre-recorded videos are better for the following reasons: 1. Active learning is much better than passive Teaching via a video link supports a more didactic approach. Having