The K-12 Enrollment Blog

Marketing Tactics

Sarah vs. Enrollhand

A school can't grow its enrollment with ads alone. You also need the right automation systems and follow-up strategies. But having a team that can produce beautiful, scroll-stopping, powerful ads can boost inquiries in a really big way. So let me explain the differences in generating online inquiries between Sarah

Marketing Tactics

🎉 Here's How To Show Off Your School

A cup of tea steams beside your smartphone. ☕️ Sunbeams shine through the shutters as you read the morning news lying in bed. An ad for Nike pops up. It reminds you of the Nike running shoes you were looking at last week. You give those shoes another look—maybe you'll

Interviews

The Unique EdTech Business Models Coming Out of Europe

In this episode, we talk about the evolving EdTech landscape in Europe as well as the unique attributes of rising European education companies.

Branding Strategies

School Marketing is more than just ads and algorithms.

It's community, stories, experiences, connection, trust, and so much more. Good school marketing really boils down to one thing: Can you understand your parent audience on a real, human level and genuinely connect with them? And so, parents don't hate marketing. They hate: ❌  Ads that feel like ads ❌  Irrelevant messaging

Engaging Your Community

Your competition is talking about you…

Your competitors are talking about you… They have a lot to say - whether you are listening or not. It’s a bit of a pinch to find out why someone chose a school over yours. Imagine a parent calling your competitor and asking them what's the core difference between

Interviews

🔎 Really Understand Who You Are Serving, with Jinal Jhaveri

In this episode, we talk about Jinal's lessons growing Schoolmint, how he channeled the tailwinds of the school choice movements, and what his experience can offer for schools today.

Branding Strategies

Storytelling that Transforms the way Families see their School

Despite the daily flood of information, how does your school leave a lasting impression on your target group? 🌸 Stories can communicate school messaging with powerful persuasion. They simplify the complex, make everyday things more exciting - and win new fans. 🌻 More than ever, it’s crucial for schools to make

Leadership

Parents Are Asking About Your Maths & English Programs

Parents have become more skeptical than ever about schools' ability to recover and supercharge math and English skills in large classrooms.

Interviews

Will the Consumerization of Education Continue?

In this episode, Jennifer and I talk about how student engagement is an outcome of strong pedagogy. We then describe a new generation of global education companies that are partnering with school districts.

Interviews

Why The Teacher's Job Should Be Unbundled

Build something kids will love and then figure out how to accomplish academic objectives within this highly motivated kind of environment. I like that as a first principle of building a new school.

Interviews

From Transferring Knowledge to Transforming Students, with Andrew Barry, Founder of Curious Lion

In this episode, we learn how everyone can design online learning experiences to repeatably effect transformations in their students' lives. Then we try to sketch out a future of what happens when more and more teachers can generate these transformations, what a world that will be!

Interviews

🧭 Roadmap Club, a Feedback Loop All Schools Should Have

In this episode, we catch up after our first chat 2 years ago. Then the school was just starting, now there is an innovative yet mature high school operating entirely online. It is the first digital-native high school I have studied closely, so I wanted to dig into their entire operating system.

Branding Strategies

How hard can school marketing be?

A lot of schools underestimate the amount of effort and resources an enrollment marketing campaign requires. Pictures of happy students doing hands-on activities will help with retention, but can they generate new inquiries and enrollments for schools?

Engaging Your Community

420 Learning Guides Coach Learners Towards Mastery, with Kelly Smith, CEO at Prenda

Our guest today is Kelly Smith. He is the founder and CEO of Prenda schools, a network of microschools that is spreading like wildfire across state lines, bringing project-based learning and mastery-based education to a neighborhood near you.

Interviews

The Tutoring Rocketship Investing in Quality, Affordability & Convenience

In this episode, we talk about the origin story of GoStudent, Felix's views on what makes a learning experience successful, his tips on operating a growing educational institutions, and his regional and global plans to consolidate the fragmented tutoring market.

Interviews

Full-stack, deep learning that feels like an emoji shower 🎉🎉

A coach appears as the governor of Wisconsin, a task force is put on a major water problem. Is it a classroom or a Hollywood set? Kids get clues and reports. Curiosity and motivation kick in. They launch a PR campaign, a budget...oh, and hit all their learning goals as well.

Interviews

Learning Re-Imagined For The Web, with Ryan Delk

In this episode, we discuss Ryan's ambitious plans for the future of Primer, how parents are equally important to kids in the learning equation, why observing the "user-experience" is so important, why not stratifying by age creates some sort of magic and much more.

Interviews

A Human-centered operating system, with Kelly Davis

Kelly and her co-founder Vlad redesigned school from scratch. Galileo a global online school soon to have access to physical spaces as well.

The World of Education

Where do my ads appear?

Many school leaders who haven't really dealt with Facebook ads before may get a bit confused at first. This is normal. Where are the ads and who sees them? Let's break it down step by step. First, it's important to note that there are many types of Facebook posts. One

Interviews

Product-Teacher-Family Fit, With Brian Tobal, CEO SchoolHouse

"The founding principle is that the teacher's attention is the most valuable piece in the educational brew or ecosystem. If you really want to have a high quality educational experience, you'd increase the amount of teacher attention that each child is receiving." - Brian Tobal

The World of Education

How do you target?

Before we talk about targeting the right parents, it is important to talk briefly about how Facebook, Instagram, and other social platforms know what we like and are interested in. The reason social media is free is that we, the consumers, are the product. The advertisers are the customers and

The World of Education

Statistical Models and Targeting: Lookalikes

As you might already be aware, our Marketing Plan's Persona model reveals who your target audience is, what interests them, and what they do online. By adding up all this relevant information, we can target prospective parents that share similar attributes - in other words: Lookalikes. Facebook Lookalike audiences are

Marketing Tactics

How We Use Landing Pages

Many school leaders ask us why we don’t send our prospective parents to their website. You may have spent a lot of time updating your website, adding the latest content, and taking care to express your mission in the perfect way. It may be frustrating to hear we are

The World of Education

What is split testing and how do we use it?

Split testing or A/B testing is the process of creating different variations of an ad, for example, a landing page (mini web pages), and an email, and then presenting it to your audience to observe which variation works best. Say the prospective parent sees an ad with a student

Ask Enrollhand

A School strategy after a Net Promoter Score Survey: Our 5-Step Process to grow your NPS Points

For NPS to mean something, a school needs to calculate the score and act on it. Here are five tips that can help your school grow from its results: