School Branding Over the Decades
I've been watching "Mad Men" reruns recently. They made me think deeply about how marketing & branding have evolved over the decades. Here are Madison Avenue's themes since the 1950s: * 50s - Comfort, Lifestyle & Security (baby boom, Levittown, nuclear fear, Golden Age of Television, Coca Cola & Pan Am Ads, early days
Defining Your School Brand: 10 Questions You Must Answer
Today’s parents have tremendous choice when it comes to their children’s education. Whether to choose a private, religious, charter, or public school are only a few of the many options available. With so many choices and so many different messages out there, how do parents know what school
Storywrap Your School
Your school's reputation doesn't come from how you talk about yourself. It comes from how parents and students talk about you. So how do you get them thinking about you? Parents do, of course, need to hear the facts about your school. But these facts must be wrapped in narrative
Are Parents' Exploding Expectations Impacting Your Enrollment?
⚡️ As schools, you often think about how your marketing compares to your direct competitors — the private, charter, or public school down the road. 📊 But today, families compare your school to all their daily services — even consumer brands like Amazon, Chick-fil-A, Lyft, and Netflix. With tons of amazing new consumer products
While comparing different agencies, Enrollhand stood out for its deep knowledge of K-20 education.
A new charter had just opened its doors 3 miles to the west of us. What we do is extremely different from them. But new, bright & shiny buildings attract parents. Our elementary, middle school and high school were all resisting the challenge. We were actually growing our enrollment. But our
School Marketing: How long should it take to see results?
The marketing consultant was going on and on about how marketing is an investment... he was repeating, "you need to spend money to make money..." His smug tone, gelled hair, and sweaty forehead had sucked all energy out of the room. Our Head of School, unconvinced and uninspired, was asking
📍Are parents put off by school marketing?
If you ask a parent whether your school should run ads, chances are that their first reaction would be negative. Asked if they'd like to be informed about: 💎 your school's new PBL program 💎 the construction plan for a new canteen or makerspace 💎 the resume of the new grade 6 math
This School Simply Wasn't For Her...
Her freckled nose was all wrinkled and crumpled into a ball, just like a scrunched-up piece of paper. She'd just gotten home from school and was gloomy, AGAIN. "What's the matter, sweetie," I asked? "Everything..." she mumbled as she sat down at the kitchen table.This school simply wasn't working
How did a 120-student school in St. Paul, Minnesota, rip through a stagnant enrollment level to reach 200 students in under nine months?
❌ Challenges 1. Overcrowded & saturated market. 2. Families are moving out of the neighborhood due to changing financials. 3. Wrong perceptions: their programs are not considered rigorous enough. 4. They only go through 5th grade. ✅ Opportunities 1. Public school families are looking for alternatives. 2. Their focus on a safe & nurturing
Why is the Great Hearts school network so popular?
The Great Hearts school network is extraordinarily popular. How did they become the largest network of classical schools in the country? * 22,000 students (up from 7,000 in 2013) * 52% Classroom Instruction as a % of Total Expenditures * 37 schools * 2 states (Texas and Arizona) Short answer: Great Hearts is
3x Your Enrollments Using the CLASP Framework
Admissions is all about converting the prospective family into an enrollment. The goal is to present and persuade parents about your school. It is the last mile of your parents' long decision journey. And it is where your marketing dollars will convert into enrollment revenue or be thrown to the
The 3 Elements of Winning School Websites
Having worked with 1,700+ schools in our lifetime, we know a thing or two about school websites. We've studied thousands of school ads, websites, and landing pages.We've also worked with all types of websites, including Finalsite, Edlio, OneCampus, and plain-old WordPress...
🚀 Once Funding Follows the Student, Enrollment Numbers Will Shift...
School leaders still have this incorrect notion that alternative education is small. Learning pods, microschools & homeschooling now enroll a significant % of students. 🏡 🏠🚌🏫 The past 2 years have changed all this. For example, homeschooling enrollment alone is compounding... 1973: 13,000 1980: 20,000 1983: 93,000 1990: 275,000 1997:
Are your school's ads NOT converting?
You spend hours putting together a beautiful set of posts... You spend a few more hours writing authentic copy to go along with them. You boost them...wait with anticipation! And crickets... Well, you're not alone. Most school marketers don't get the results they want. And most school leaders who
Return on Education: access, costs, outcomes and leverage, with Deborah Quazzo
In this episode, we look at EdTech trends post-pandemic, glean a couple of key takeaways from the latest ASU+GSV summit, speculate on the race to the first $100B EdTech company, and, most importantly, talk about Return on Education and what a ROE school would look like.
A Few campaign Themes to Get Your Creative Juices Going
📍What’s your #1 challenge in terms of enrollment? ️❌ Limited Awareness ❌ Difficult Location/Neighborhood ❌ Competition From Other Schools ❌ Perceptions (Bad reviews, PR issues, etc.) ❌ Marketing Efforts Don’t Generate Enrollments Regardless of the type of challenges you’re facing, Enrollhand’s advanced marketing system will help you 5X your lead
Are You Winging Your School's Marketing?
Hi 👋 again Mr. or Mrs. School Leader! OK, it's time for us to have a heart ❤️ to heart ❤️ chat. There are lots of things you can wing... Like road trips, your Netflix movie pick, or your Thanksgiving dinner recipe. > Something you SHOULDN'T wing?... 👉 Your School's Marketing With Facebook and Google
63% of K-12 schools will double their digital ad spend in 2021-2022
Every school is running ads now. Two years ago our school clients were spending more on billboards than on social media. Today Facebook is dominating ALL school marketing ad spend. 📈 In fact, 63% of K-12 schools will double their digital ad spend in 2021-2022. The days when Facebook was a
Private and Public School Enrollment Drops 2.6 million
📊 In 2020, private and public schools saw a decrease of 2.6 million in student enrollment. But over 40% of parents nationwide remain undecided and are still shopping around. 🤷🏻♂️ About twice as many families are switching schools compared to last year. 📉 This past year, parents were forced into the driver's