The Enrollhand Copywriting Rubric
Marketing Tactics
1 POINT - Storytelling using a fictionalized scenario in order to SHOW the parent rather than TELL her about the school 1 POINT - Write specifically about how the parent will benefit by
Making Education Free for Students, with Trevor McKendrick
Interviews
Our guest today is Trevor McKendrick, Chief of Staff at Lambda School, where students graduate and get the job because they got the skills - and it’s free until they get a job paying over $50K.
Out of the Textbook and Into the Flow, with Joel Rose
Interviews
In education, the obvious place to cut your teeth is as a teacher. Joel Rose knows the classroom well.
The Real Way Technology Will Impact Our Classrooms, with Matt Greenfield
Interviews
From where do contemporary, resilient changes begin - from a top-down mandate, or from a bottom-up, tech-driven evolution?
How to Change Parents' Minds About Their Child's School
Marketing Tactics
We are in the business of persuasion.We persuade parents to reconsider their current choice of school, compare it with YOUR school's promise and reach out to you to schedule a tour. Persuasion
How to Strategically Position Your School
Branding Strategies
Competition is a fact of life and it makes growing enrollment difficult (while also putting downward pressure on tuition for private schools). Finding a unique, unchallenged space in your neighborhood's market is the
Our Plans for 2020
    We're bringing 3 Big NEW Things To Enrollment Marketing in 2020 to help you out! Partnering with the #1 Identity Marketing Platform GloballySmarter, More Effective AdsDeploying our framework for creative testing to help
Learning is a lot like surfing...
The World of Education
While raising my 3yro & 6yro I'm realizing the value self-paced learning. Learning is like surfing; push too early and you're wiped out by the wave, paddle too late and the wave passes
How to Join the Education Revolution, with Clark Aldrich
Interviews
Our guest today, Clark Aldrich, is on the frontline of the learning revolution. He is the author of five books and is known for award-winning projects building custom “Short Sims” using a methodology he has pioneered.
How to Access the “Three Buckets of Money,” with Michele Timmons
Interviews
Having connected her clients to over $200 million in grants through the work done by her company - EnvisionEdPlus, Michele Timmons is the right person to go to for an in-depth look at the funding panorama. She is passionate about helping schools support young people to thrive in school and beyond.
Four Steps to Sustainably Engage Foundations, with Yossi Prager
Interviews
AVI CHAI has invested over $300 million to benefit Jewish education through a wide variety of programs.
How a Twelve-Year-Old Student Won a $180K Grant, with Sohne Van Selus
Interviews
Sohne and Andrew discuss the ways that a school can design and define it’s “brand,” and get the whole community in-sync and talking about it so that “cascading” results will follow.
These 6 Things Will Change The Way You Manage Your School's Employer Brand
Teacher Recruitment
With unemployment at 3.5% recruiting & retaining star teachers is harder than ever. Your school's Employer Brand can be a huge competitive advantage for 1. enrollment -> you need star teachers
How to Get Your Whole Community to Resonate with Your School, with Jethro Jones
Interviews
Did you ever sit at your desk, engaged in a daytime fantasy in which all of the stakeholders in your school were cheering you on.
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