Admissions is all about converting the prospective family into an enrollment. The goal is to present and persuade parents about your school. It is the last mile of your parents' long decision journey.
2 min read
Your school's reputation doesn't come from how you talk about yourself. It comes from how parents and students talk about you. So how do you get them thinking about you? Parents do, of
1 min read
School leaders still have this incorrect notion that alternative education is small. Learning pods, microschools & homeschooling now enroll a significant % of students. π‘ π ππ« The past 2 years have changed all this.For example,
2 min read
You spend hours putting together a beautiful set of posts... You spend a few more hours writing authentic copy to go along with them. You boost them...wait with anticipation! And crickets... Well,
2 min read
In this episode, we look at EdTech trends post-pandemic, glean a couple of key takeaways from the latest ASU+GSV summit, speculate on the race to the first $100B EdTech company, and, most importantly, talk about Return on Education and what a ROE school would look like.
4 min read
In this episode, we talk about how people's focus is shifting from the inputs to the output of education, how personalization is a misplaced idea, and how to successfully invest in job-training for young people.
2 min read
πWhatβs your #1 challenge in terms of enrollment? οΈβ Limited Awareness β Difficult Location/Neighborhood β Competition From Other Schools β Perceptions (Bad reviews, PR issues, etc.) β Marketing Efforts Donβt Generate Enrollments Regardless of the
1 min read
Hi π again Mr. or Mrs. School Leader! OK, it's time for us to have a heart β€οΈ to heart β€οΈ chat. There are lots of things you can wing...σ Like road trips, your Netflix movie
1 min read
In this episode, we explore how EdTech is shifting and giving more power to parents and students. We look at social learning and gaming, which together offer a lot of promise for the future of education.
5 min read
Every school is running ads now. Two years ago our school clients were spending more on billboards than on social media. Today Facebook is dominating ALL school marketing ad spend. π In fact, 63%
1 min read
In this episode, we talk about how new technology can decentralize many aspects of what school is today, so that the learning experience can really feel individual for each student.
5 min read
π In 2020, private and public schools saw a decrease of 2.6 million in student enrollment. But over 40% of parents nationwide remain undecided and are still shopping around. π€·π»ββοΈ About twice as many
2 min read
A school can't grow its enrollment with ads alone. You also need the right automation systems and follow-up strategies. But having a team that can produce beautiful, scroll-stopping, powerful ads can boost inquiries
1 min read
A cup of coffee steams beside your laptop. βοΈ The sun shines through the trees as you read an article about recent events. A banner ad for Lululemon pops up. The ad reminds you
1 min read