"What stats do I look at to know whether my ads are working? How do I know I am getting inquiries from my ads -or at least building awareness?" These are questions that
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We assume that the longer a school has been around, the more likely it is to stick around. We assume that a school's age is proof of its strength and resilience. We assume
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This fall will be tough for all schools, colleges, and universities. Forecasts include campus closures, recruiting challenges, and plunging enrollment. To keep recruiting students you'll need an edge to attract, inspire, and nurture
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California's Department of Education has just published a new detailed guide (55 pages) to safely reopen schools for their 6.2 million students. It gives a glimpse into what schooling might look like
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All too often, massive growth opportunities may lie within your school's existing organization. Your school's internal growth potential often gets overlooked because familiarity with the status quo can blindside you to the opportunities.
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This rollercoaster is here to stay 🎢 I was in a virtual gathering with 120 educators on Thursday, talking about change after this crisis. On the one hand, there was a consensus that "the
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My children will have less freedom to roam than I did. This is one of the many unforeseen side effects of this crisis. I watched 'Dennis the Menace' with my two sons last
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The key to any enrollment strategy is to provide more value to families than your competing schools. Stop trying to fix them. Stop trying to take value from them. Your goal is to
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Every day we wake up we do two things: 1. We follow parents' attention. We observe and listen, on Facebook, Instagram, Twitch, TikTok, Youtube; all day, across 50 states. We are blindly parent-centric.
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First, answer this: what makes for a good story of your school? The currency is the same as it ever was: memorability. To create memories, we need to take parent audiences to places
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#1 - Compelling & Bite-Sized Video Content Videos need to be short - seconds-short - and engaging, catching the attention of your audience in the first 7-10 seconds. Focus on creating content that
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If you are thinking - where do I start? The good news is that well designed visual content that has an impact on social media tends to have certain things in common – things
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A lot of school leaders are nervous and anxious about reaching out to families and parent prospects right now. I get emails, daily, asking me, "Will I upset prospects if I send them
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Have you ever moved to a foreign country? Not visited - MOVED. It’s exhilarating and utterly disorienting. Suddenly, everything that anchored your life shifts. Language and alphabet, familiar shops, the value of
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