🧭 Roadmap Club, a Feedback Loop All Schools Should Have
In this episode, we catch up after our first chat 2 years ago. Then the school was just starting, now there is an innovative yet mature high school operating entirely online. It is the first digital-native high school I have studied closely, so I wanted to dig into their entire operating system.
420 Learning Guides Coach Learners Towards Mastery, with Kelly Smith, CEO at Prenda
Engaging Your Community
Our guest today is Kelly Smith. He is the founder and CEO of Prenda schools, a network of microschools that is spreading like wildfire across state lines, bringing project-based learning and mastery-based education to a neighborhood near you.
The Tutoring Rocketship Investing in Quality, Affordability & Convenience
In this episode, we talk about the origin story of GoStudent, Felix's views on what makes a learning experience successful, his tips on operating a growing educational institutions, and his regional and global plans to consolidate the fragmented tutoring market.
Full-stack, deep learning that feels like an emoji shower πŸŽ‰πŸŽ‰
A coach appears as the governor of Wisconsin, a task force is put on a major water problem. Is it a classroom or a Hollywood set? Kids get clues and reports. Curiosity and motivation kick in. They launch a PR campaign, a budget...oh, and hit all their learning goals as well.
Learning Re-Imagined For The Web, with Ryan Delk
In this episode, we discuss Ryan's ambitious plans for the future of Primer, how parents are equally important to kids in the learning equation, why observing the "user-experience" is so important, why not stratifying by age creates some sort of magic and much more.
A Human-centered operating system, with Kelly Davis
Kelly and her co-founder Vlad redesigned school from scratch. Galileo a global online school soon to have access to physical spaces as well.
Where do my ads appear?
The World of Education
Many school leaders who haven't really dealt with Facebook ads before may get a bit confused at first. This is normal. Where are the ads and who sees them? Let's break it down
3 min read
Product-Teacher-Family Fit, With Brian Tobal, CEO SchoolHouse
"The founding principle is that the teacher's attention is the most valuable piece in the educational brew or ecosystem. If you really want to have a high quality educational experience, you'd increase the amount of teacher attention that each child is receiving." - Brian Tobal
How do you target?
The World of Education
Before we talk about targeting the right parents, it is important to talk briefly about how Facebook, Instagram, and other social platforms know what we like and are interested in. The reason social
5 min read
Statistical Models and Targeting: Lookalikes
The World of Education
As you might already be aware, our Marketing Plan's Persona model reveals who your target audience is, what interests them, and what they do online. By adding up all this relevant information, we
2 min read
How We Use Landing Pages
The World of Education
Many school leaders ask us why we don’t send our prospective parents to their website. You may have spent a lot of time updating your website, adding the latest content, and taking
3 min read
What is split testing and how do we use it?
The World of Education
Split testing or A/B testing is the process of creating different variations of an ad, for example, a landing page (mini web pages), and an email, and then presenting it to your
6 min read
A School strategy after a Net Promoter Score Survey: Our 5-Step Process to grow your NPS Points
Ask Enrollhand
For NPS to mean something, a school needs to calculate the score and act on it. Here are five tips that can help your school grow from its results:
Why School Tours Need To Be Assessed: A Case Study
The more closely we work with schools these days, the more we recognize the need for setting up a school tour assessment process. Here is an example of how an ongoing tour review has turned around the enrollment numbers in a small, private school in Sacramento.

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