Marketing Ideas, Tips & Techniques For K-12 Schools
I will share the step-by-step process that Jane followed in her first 30 days. She won over her school head, created a powerful marketing engine and gained 12 new students during the 2017/18 school year.
1. Start by sharing your own struggles with the issue. Talk from the heart. 2. Demonstrate the impact of enrollment and/or attrition in nu
She'd bitten off more than she could chew. She decided she'd quit two weeks into her pregnancy. Raised money on maternity leave.Taking her
When we talk about enrollment strategies, it’s easy to obsess over specifics. How to write the best email or tour script, where to find your
While doing research for my thesis a while back, I studied more than 230 school leaders to identify the key practices that explain why some
By its very nature, a school leader's job leaves little time for reflection.You rush from meeting to meeting, check your e-mail constantly,
Over hundreds of interactions I've had with some of our nation's best schools, I've found that one of the most persistent challenges faced b
Do you struggle to measure the return on investment (ROI) for your paid social media activity? Are you still trying to trace your enrollment
We spent over fifteen hours on a proposal. We needed it to cover payroll.We followed-up with emails and calls.We heard nothing back.It happe
Families shouldn’t have to come to campus to feel your magic. But how can you ensure that the right families get to know your school BEFORE
You decided to devote your life to education. You knew that salaries have been declining for years.But you wanted a way to make an impact. W
Parent personas, aka parent profiles, are necessary for the success of a school’s marketing plan. As our friends at Hubspot write, a persona
There are two types of educators in the world. Those who believe in age-old proven educational principles. And those who would favor Sir Ken
Most School Heads I talk to are frustrated about one thing. They're doing amazing things at their school day-in and day-out, but few parents
More and more, schools are focusing less on getting their mission across. Does this statement surprise you? Millennial parents are somewhat
The stories that lament the death of email marketing are high on hype and low on reality. The truth is that for generating school tours, ema
Feel That Marketing Is Too Undignified For Your School? Permission Marketing is a fundamentally different way of thinking about advertisin
A relevant education in today’s changing world What skills come to mind when you think of the phrase “necessary education?” Basic literacy a
Balancing the communication tightrope Imagine this: You’re leading a school with a particularly important mission. Maybe it’s a focus on STE
Why is having a site significant? Your audience is spending more and more of their time online. Even if schools typically meet parents offli
What if you had a specific set of steps you knew would consistently guide prospective families from piqued interest to full-time enrollment?
They all share five entrepreneurial characteristics. As a principal, do you think of yourself as an entrepreneur? Do you think of the school
Neville Medhora once said “No one cares about you. They care about themselves.” This is a message that successful businesses infuse into the
Word of mouth is by far the most common answer when asking a school leader where they are getting their new students. By far. It’s very powe
In this article, you will learn how to adjust your marketing strategy and treat your school as an investment with an excellent rate of retur
In this article, we will show you how to tune out interruptions and gain authentic feedback you can implement immediately. “No significant l
Time. Such a precious resource, yet most of us take it for granted. How can we get a better understanding of what our time is really worth?
Schools in other states, take note. This article will help you deal with regulatory changes coming your way. Reality Check: Although New Yor
It’s hard to imagine life without social media. We use it for everything. Work, play, friendship, and family. Many of us can’t do without it
Two-in-ten. That’s how many U.S. adults get their news from print newspapers (as of early 2016). And, twice as many adults (four-in-ten) get
Choosing a daycare is a big deal. Parents will go the extra mile to find the most nurturing environment for their kids to thrive, and this i
There’s a high demand for the skilled trades. There always has been, and there always will be. Twenty-one percent of the engineering workfor
Socrates once said that “Education is the kindling of a flame, not the filling of a vessel”. With 55% of high schoolers feeling unprepared f
According to recent studies, students in the United States are underperforming compared to their peers in other advanced nations, including
Independence Day. Our great nation’s birthday, and like all birthdays, a momentous occasion to celebrate. The fireworks have definitely beco
First impressions matter — especially to prospective students and parents who are choosing a school to enroll in for the next school year. A
Today’s parents have tremendous choice when it comes to their children’s education. Whether to choose a private, religious, charter, or publ
Why Not Start a Summer Camp? You Can Make a Difference While Increasing Enrollment. What if you could start a summer camp at your school tha
An important part of maintaining enrollment is student retention. Students often cite a lack of connection to the school community as the pr
Every year, beginning in January, the Sunshine Academy starts its annual enrollment campaign for the upcoming school year. They have a great
If you’re an enrollment manager, it’s fair to say you’ve got a lot on your plate. You keep your department in motion every day by: Supervisi
Are you planning for the future of education based on outdated demographics? If so, you are making a common and potentially serious mistake.
As a private or independent school, you should be thriving. With so much to offer and the highest grade averages, things should be going ver
It’s no secret that most schools struggle to properly reach their audience on Facebook. And if they do, often by chance, they usually fail t
We have some good news. You can finally start feeling in control of your enrollment. School leaders always have this little nagging feeling.
“We are losing students. Families no longer want to send their children to our school.” Sound familiar? You are not alone, there are many sc
Recruiting and retaining students is becoming increasingly difficult. Today, students and families no longer choose only between private or
Effective open house campaigns once meant filling the halls with artwork and dusting off your PowerPoint floppy disk. Today, that dated appr
A number of schools are telling us: It doesn’t look good. School choice doesn’t seem to be helping. But we keep answering: Despite the negat
