This rollercoaster is here to stay 🎢 I was in a virtual gathering with 120 educators on Thursday, talking about change after this crisis. On the one hand, there was a consensus that "the
2 min read
My children will have less freedom to roam than I did. This is one of the many unforeseen side effects of this crisis. I watched 'Dennis the Menace' with my two sons last
2 min read
The key to any enrollment strategy is to provide more value to families than your competing schools. Stop trying to fix them. Stop trying to take value from them. Your goal is to
2 min read
Every day we wake up we do two things: 1. We follow parents' attention. We observe and listen, on Facebook, Instagram, Twitch, TikTok, Youtube; all day, across 50 states. We are blindly parent-centric.
1 min read
First, answer this: what makes for a good story of your school? The currency is the same as it ever was: memorability. To create memories, we need to take parent audiences to places
2 min read
#1 - Compelling & Bite-Sized Video Content Videos need to be short - seconds-short - and engaging, catching the attention of your audience in the first 7-10 seconds. Focus on creating content that
2 min read
If you are thinking - where do I start? The good news is that well designed visual content that has an impact on social media tends to have certain things in common – things
5 min read
A lot of school leaders are nervous and anxious about reaching out to families and parent prospects right now. I get emails, daily, asking me, "Will I upset prospects if I send them
1 min read
Have you ever moved to a foreign country? Not visited - MOVED. It’s exhilarating and utterly disorienting. Suddenly, everything that anchored your life shifts. Language and alphabet, familiar shops, the value of
6 min read
We are all in uncharted waters. Thrust into a new world of distance learning, your school is called once again to make a good first impression. This is a threat to schools that
2 min read
Do first things first. Think - Consistent, transparent, and compassionate communication, and don’t forget to celebrate the little things! We’ve rounded up all the best practices that we are hearing...  Parents
2 min read
We're hearing most of our clients opting for pre-recorded asynchronous teaching. Live video lessons may seem the obvious solution, but it turns out, pre-recorded videos are better for the following reasons: 1. Active
2 min read
In this new world that is dawning, your school is once again making a first impression. Parents are seeing you in a different light. They're asking themselves, Have they got this, or are
4 min read
With a branding campaign, not only will we build awareness in the mind of local parents, but we will also be creating a very REAL CONCRETE ASSET from which to draw future enrollment fast and cheaply.
4 min read