Getting parents in the (virtual) door is only half the battle. Families visiting your school is literally where the rubber meets the road. To maximize those efforts and make your school tour shine, follow these simple tips.

Following up on prospective parents can feel painful. Making several calls, writing, and sending emails is not an easy task. So now, maybe you reached out a couple of times, and then you wait for a response. You've done your job. You've reached out. And then when you don't hear back, you give up...

The problem was the students in California are fed up with all the messages that are coming to them left and right from different companies, educational institutions, and other organizations vying for their attention.

Most educators still think marketing is just another word for sales. In fact, marketing has evolved into the sharing of knowledge with the purpose of building trust. In today's world of advertising overload,

There’s really only one thing school marketing is about… Building trust with prospective parents.   Why? Really stop and think about what we ask parents to do: Every time a parent drops their

Most school heads I talk to are frustrated about one thing. They're doing amazing things at their school day-in and day-out, but few parents notice. "If only we could show parents what we

More and more, schools are focusing less on getting their mission across. Does this statement surprise you? Millennial parents are somewhat different than previous generations when it comes to big decisions. They want

"They wanted my job, and it would be easy enough to discredit me." That's the first thing that Mathias told me. The school had been through three years of declining enrollment. The diocese

Why is having a site significant? Your audience is spending more and more of their time online. Even if schools typically meet parents offline, all kinds of businesses have started to measure success

They all share five entrepreneurial characteristics. As a principal, do you think of yourself as an entrepreneur? Do you think of the school you lead as a type of business - with stakeholders,

In this article, we will show you how to tune out interruptions and gain authentic feedback you can implement immediately. “No significant learning occurs without significant relationship.” --Dr. James P. Comer, Yale University

According to recent studies, students in the United States are underperforming compared to their peers in other advanced nations, including China, Finland, and Korea. To make matters worse, young American workers today are

Independence Day. Our great nation’s birthday, and like all birthdays, a momentous occasion to celebrate. The fireworks have definitely become bigger and grander. Shows are being sponsored by businesses, accompanied by orchestras,

Why Not Start a Summer Camp? You Can Make a Difference While Increasing Enrollment. What if you could start a summer camp at your school that could be both profitable and a boost