There’s really only one thing school marketing is about… Building trust with prospective parents. Why? Really stop and think about what we ask parents to do: 1. Every time a parent drops their child off at school it’s an exercise in trust. They’re basically entrusting their child

Most school heads I talk to are frustrated about one thing. They're doing amazing things at their school day-in and day-out, but few parents notice. > "If only we could show parents what we do? When I get them here, I enroll 99% of them..." School heads feel that to get

Why is having a site significant? Your audience is spending more and more of their time online. Even if schools typically meet parents offline, all kinds of businesses have started to measure success by their ability to build online relationships. And, your website can play a huge part in that.

They all share five entrepreneurial characteristics. As a principal, do you think of yourself as an entrepreneur? Do you think of the school you lead as a type of business - with stakeholders, budget, goals, and mission? The most successful principals have an entrepreneurial spirit and run their schools in

In this article, we will show you how to tune out interruptions and gain authentic feedback you can implement immediately. “No significant learning occurs without significant relationship.” --Dr. James P. Comer, Yale University Today’s world is changing fast. A barrage of written and audio interruptions are vying for your

According to recent studies [https://www.washingtonpost.com/local/education/on-the-world-stage-us-students-fall-behind/2016/12/05/610e1e10-b740-11e6-a677-b608fbb3aaf6_story.html] , students in the United States are underperforming compared to their peers in other advanced nations, including China, Finland, and Korea. To make matters worse, young American workers today are losing their edge in