Marketing Ideas, Tips & Techniques For K-12 Schools

Engaging Your Community

The Blue Ocean Education Marketing Channel

The Blue Ocean Education Marketing Channel

The problem was the students in California are fed up with all the messages that are coming to them left and right from different companies, educational institutions, and other organizations vying for their attention.

6 Steps in Planning the Perfect Virtual School Event

6 Steps in Planning the Perfect Virtual School Event

Most educators still think marketing is just another word for sales.In fact, marketing has evolved into the sharing of knowledge with the

Why You Should Flaunt Your School's Imperfections

Why You Should Flaunt Your School's Imperfections

There’s really only one thing school marketing is about…Building trust with prospective parents.  Why? Really stop and think about what

Your School's Message: Candy or Wine?

Your School's Message: Candy or Wine?

Most school heads I talk to are frustrated about one thing. They're doing amazing things at their school day-in and day-out, but few parents

How To Get Parents To Engage With Your School

How To Get Parents To Engage With Your School

More and more, schools are focusing less on getting their mission across. Does this statement surprise you? Millennial parents are somewhat

Are You In Love With Your Student Families?

Are You In Love With Your Student Families?

"They wanted my job, and it would be easy enough to discredit me."That's the first thing that Mathias told me. The school had been through t

Making an effective School Website: Lessons Learned from a successful Catholic School

Making an effective School Website: Lessons Learned from a successful Catholic School

Why is having a site significant? Your audience is spending more and more of their time online. Even if schools typically meet parents offli

We analyzed what successful school principals do.

We analyzed what successful school principals do.

They all share five entrepreneurial characteristics. As a principal, do you think of yourself as an entrepreneur? Do you think of the school

How can a school leader become a better listener?

How can a school leader become a better listener?

In this article, we will show you how to tune out interruptions and gain authentic feedback you can implement immediately. “No significant l

Learning From Arizona: How Your School Can Thrive Under Any Circumstances

Learning From Arizona: How Your School Can Thrive Under Any Circumstances

According to recent studies, students in the United States are underperforming compared to their peers in other advanced nations, including

Events to do for the 4th of July

Events to do for the 4th of July

Independence Day. Our great nation’s birthday, and like all birthdays, a momentous occasion to celebrate. The fireworks have definitely beco

Why Not Start a Summer Camp? You Can Make a Difference While Increasing Enrollment.

Why Not Start a Summer Camp? You Can Make a Difference While Increasing Enrollment.

Why Not Start a Summer Camp? You Can Make a Difference While Increasing Enrollment. What if you could start a summer camp at your school tha

5 ways to decrease your attrition rate to 1% by re-recruiting your family community

5 ways to decrease your attrition rate to 1% by re-recruiting your family community

An important part of maintaining enrollment is student retention. Students often cite a lack of connection to the school community as the pr

Powerful Tactics to Increase Parent & Family Engagement through Facebook

Powerful Tactics to Increase Parent & Family Engagement through Facebook

It’s no secret that most schools struggle to properly reach their audience on Facebook. And if they do, often by chance, they usually fail t