Engaging Your Community
14 posts
The Blue Ocean Education Marketing Channel
Engaging Your Community
The problem was the students in California are fed up with all the messages that are coming to them left and right from different companies, educational institutions, and other organizations vying for their attention.
6 Steps in Planning the Perfect Virtual School Event
Engaging Your Community
Most educators still think marketing is just another word for sales. In fact, marketing has evolved into the sharing of knowledge with the purpose of building trust. In today's world of advertising overload,
Why You Should Flaunt Your School's Imperfections
Engaging Your Community
There’s really only one thing school marketing is about… Building trust with prospective parents.   Why? Really stop and think about what we ask parents to do: Every time a parent drops their
3 min read
Your School's Message: Candy or Wine?
Branding Strategies
Most school heads I talk to are frustrated about one thing. They're doing amazing things at their school day-in and day-out, but few parents notice. "If only we could show parents what we
How To Get Parents To Engage With Your School
Engaging Your Community
More and more, schools are focusing less on getting their mission across. Does this statement surprise you? Millennial parents are somewhat different than previous generations when it comes to big decisions. They want
Are You In Love With Your Student Families?
"They wanted my job, and it would be easy enough to discredit me." That's the first thing that Mathias told me. The school had been through three years of declining enrollment. The diocese
Making an effective School Website: Lessons Learned from a successful Catholic School
Branding Strategies
Why is having a site significant? Your audience is spending more and more of their time online. Even if schools typically meet parents offline, all kinds of businesses have started to measure success
We analyzed what successful school principals do.
Branding Strategies
They all share five entrepreneurial characteristics. As a principal, do you think of yourself as an entrepreneur? Do you think of the school you lead as a type of business - with stakeholders,
How can a school leader become a better listener?
Branding Strategies
In this article, we will show you how to tune out interruptions and gain authentic feedback you can implement immediately. “No significant learning occurs without significant relationship.” --Dr. James P. Comer, Yale University
Learning From Arizona: How Your School Can Thrive Under Any Circumstances
Branding Strategies
According to recent studies, students in the United States are underperforming compared to their peers in other advanced nations, including China, Finland, and Korea. To make matters worse, young American workers today are
Events to do for the 4th of July
Engaging Your Community
Independence Day. Our great nation’s birthday, and like all birthdays, a momentous occasion to celebrate. The fireworks have definitely become bigger and grander. Shows are being sponsored by businesses, accompanied by orchestras,
Why Not Start a Summer Camp? You Can Make a Difference While Increasing Enrollment.
Growing Enrollment
Why Not Start a Summer Camp? You Can Make a Difference While Increasing Enrollment. What if you could start a summer camp at your school that could be both profitable and a boost
5 ways to decrease your attrition rate to 1% by re-recruiting your family community
Growing Enrollment
An important part of maintaining enrollment is student retention. Students often cite a lack of connection to the school community as the primary reason for leaving. When students and their parents feel alienated
4 min read
Powerful Tactics to Increase Parent & Family Engagement through Facebook
Engaging Your Community
It’s no secret that most schools struggle to properly reach their audience on Facebook. And if they do, often by chance, they usually fail to keep them engaged. While this is unfortunate,
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