Branding Strategies
43 posts
Storytelling that Transforms the way Families see their School
Despite the daily flood of information, how does your school leave a lasting impression on your target group? 🌸 Stories can communicate school messaging with powerful persuasion. They simplify the complex, make everyday things
1 min read
How hard can school marketing be?
A lot of schools underestimate the amount of effort and resources an enrollment marketing campaign requires. Pictures of happy students doing hands-on activities will help with retention, but can they generate new inquiries and enrollments for schools?
1 min read
Schools Keep Running, Just To Stay In Place: 4 Ways To Break Through The Enrollment Ceiling
The World of Education
We assume that the longer a school has been around, the more likely it is to stick around. We assume that a school's age is proof of its strength and resilience. We assume
What Does School Branding During Lockdown Look Like?
Branding Strategies
First, answer this: what makes for a good story of your school? The currency is the same as it ever was: memorability. To create memories, we need to take parent audiences to places
How to Strategically Position Your School
Branding Strategies
Competition is a fact of life and it makes growing enrollment difficult (while also putting downward pressure on tuition for private schools). Finding a unique, unchallenged space in your neighborhood's market is the
What if you cannot differentiate your school?
Branding Strategies
What if you cannot differentiate your school?  Faced with increasing competition, the strategy for most schools is to differentiate. This involves offering families something that the school down the road cannot or does
The Growth Mindset of the School Entrepreneur
Branding Strategies
We are getting pushback from a client school on our R&D ads. The head of school is concerned about doing any testing at all. She is reluctant to send out variations
500,000+ Parent Inquiries Have Taught Us These Four Things
Branding Strategies
You want to be the school that gets to financial stability with calm; serenely and quietly. You don't want to be the school that succeeds but needs to hustle; with high strung leadership,
Three Tips to Dress Your School in Classic Elegance
Branding Strategies
I was on a call with a school board yesterday when a parent shouted out, "you're telling us all this stuff about nurturing leads, and enrollment funnels... Facts speak for themselves".The reality
The Great School Marketing Debate: Rational Versus Emotional
Branding Strategies
Imagine one day you arrive at your school at 8 am as parents and buses are dropping off your students. You walk into your office to a ringing phone. You pick up, and
A True & Delightful Short Story That Will Make You Rethink Your School's Branding
Branding Strategies
When talking to our clients about school branding, I sometimes feel a faint skepticism in the air. The unspoken reaction is this, "we are not THAT unique... How can a [small parochial, typical
This is Why Facebook Will Be the Best Teacher Recruitment Platform of 2020
Branding Strategies
Facebook is the largest user platform out there. Many, however, still doubt its potential as a teacher recruiting tool in terms of both quantity and quality of candidates. But increasingly we're getting inquiries
How do you write a Facebook Ad that drives enrollment?
Branding Strategies
Sadly, many schools TRY to write their own ads; the results are unfortunate... Ads full of clichés and sentences that seem to go nowhere. Imagine a parent, sitting on her couch, scrolling through
When We Merged Our Branding and Grant Writing Teams, Our Award Rates Shot Up to 63%
Grants & Fundraising
What is a foundation? The definition appears obvious at first. A foundation is a nonprofit entity that awards grants to organizations. Thinking about a foundation's objectives, however, makes the definition fuzzier. Some are
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