Marketing Ideas, Tips & Techniques For K-12 Schools
I've been watching "Mad Men" reruns recently.It's made me think deeply about how marketing & branding have evolved over the decades.He
Traditionally, “performance marketing” means metrics-driven, inquiry-focused, left-brained, algorithm-loving data advertising."Brand marketi
Here are a few things that didn’t exist last time Tiger Woods won the Masters:Twitter, iPhone📱, iPad, Kindle, 4G, Android, YouTube, App S
The web is changing for both parents and schools. Parents no longer read and learn by going from one site to another. Instead, they get info
If I asked you to describe a friend in five words you’d have no problem. You would say she is kind and maybe fun, you may see her as loyal
As of early February 2019, we can report that Harvard has received a total of 43,330 to the Class of 2023. Just last year Harvard broke i
For most schools, the biggest opportunity for growth comes from taking families from enrolling zero times to enrolling once.Let me explai
We're in goal-setting season, and most schools are preparing their annual marketing plans. We're getting a lot of questions about how am
There’s really only one thing school marketing is about…Building trust with prospective parents. Why? Really stop and think about what
1. The Traditional Enrollment Funnel Has Changed No longer is enrollment marketing focused only on moving a prospective parent through t
When I was in high school, the history curriculum required us to learn about Russia for a quarter. Our teacher, Mrs. Linda, who was born in
According to a study from UChicago's Consortium for School Research, 'School Climate' is one of the three top predictors of academic improve
“I never allow myself to have an opinion on anything that I don't know the other side's argument better than they do.”— Charlie MungerI lov
Families shouldn’t have to come to campus to feel your magic. But how can you ensure that the right families get to know your school BEFORE
Most school heads I talk to are frustrated about one thing. They're doing amazing things at their school day-in and day-out, but few paren
More and more, schools are focusing less on getting their mission across. Does this statement surprise you? Millennial parents are somewhat
A relevant education in today’s changing world What skills come to mind when you think of the phrase “necessary education?” Basic literacy a
Balancing the communication tightrope Imagine this: You’re leading a school with a particularly important mission. Maybe it’s a focus on STE
Why is having a site significant? Your audience is spending more and more of their time online. Even if schools typically meet parents offli
They all share five entrepreneurial characteristics. As a principal, do you think of yourself as an entrepreneur? Do you think of the school
Neville Medhora once said “No one cares about you. They care about themselves.” This is a message that successful businesses infuse into the
In this article, we will show you how to tune out interruptions and gain authentic feedback you can implement immediately. “No significant l
Schools in other states, take note. This article will help you deal with regulatory changes coming your way. Reality Check: Although New Yor
According to recent studies, students in the United States are underperforming compared to their peers in other advanced nations, including
First impressions matter — especially to prospective students and parents who are choosing a school to enroll in for the next school year. A
Today’s parents have tremendous choice when it comes to their children’s education. Whether to choose a private, religious, charter, or publ
If you’re an enrollment manager, it’s fair to say you’ve got a lot on your plate. You keep your department in motion every day by: Supervisi
As a private or independent school, you should be thriving. With so much to offer and the highest grade averages, things should be going ver
