Marketing Ideas, Tips & Techniques For K-12 Schools

Branding Strategies

School Marketing: Branding vs. Performance

School Marketing: Branding vs. Performance

Traditionally, “performance marketing” means metrics-driven, inquiry-focused, left-brained, algorithm-loving data advertising."Brand marketi

Are Schools Stuck in the Past?

Are Schools Stuck in the Past?

Here are a few things that didn’t exist last time Tiger Woods won the Masters:Twitter, iPhone📱, iPad, Kindle, 4G, Android, YouTube, App S

How to Write Great Headlines For Your School

How to Write Great Headlines For Your School

The web is changing for both parents and schools. Parents no longer read and learn by going from one site to another. Instead, they get info

Questions to Ask Yourself About Your School

Questions to Ask Yourself About Your School

If I asked you to describe a friend in five words you’d have no problem. You would say she is kind and maybe fun, you may see her as loyal

What a Powerful Moat the Harvard Brand is...

What a Powerful Moat the Harvard Brand is...

As of early February 2019, we can report that Harvard has received a total of  43,330 to the Class of 2023. Just last year Harvard broke i

3 Ways to Improve Your School's Brand Recall

3 Ways to Improve Your School's Brand Recall

For most schools, the biggest opportunity for growth comes from taking families from enrolling zero times to enrolling once.Let me explai

8 Necessary Components of a Brilliant School Marketing Plan

8 Necessary Components of a Brilliant School Marketing Plan

We're in goal-setting season, and most schools are preparing their annual marketing plans.  We're getting a lot of questions about how am

Why You Should Flaunt Your School's Imperfections

Why You Should Flaunt Your School's Imperfections

There’s really only one thing school marketing is about…Building trust with prospective parents.  Why? Really stop and think about what

Three School Marketing Trends Set to Dominate 2019

Three School Marketing Trends Set to Dominate 2019

1.  The Traditional Enrollment Funnel Has Changed  No longer is enrollment marketing focused only on moving a prospective parent through t

Tips for Keeping Your Parent Audience Curious

Tips for Keeping Your Parent Audience Curious

When I was in high school, the history syllabus required us to study Russia for a quarter. One of our teachers who was born in Moscow decide

What is the quickest path to a better school climate?

What is the quickest path to a better school climate?

According to a study from UChicago's Consortium for School Research, 'School Climate' is one of the three top predictors of academic improve

The Benefits Of Offline School Marketing

The Benefits Of Offline School Marketing

“I never allow myself to have an opinion on anything that I don't know the other side's argument better than they do.”— Charlie MungerI lov

Your School's Marketing ROI

Your School's Marketing ROI

Families shouldn’t have to come to campus to feel your magic. But how can you ensure that the right families get to know your school BEFORE

Your School's Message: Candy or Wine?

Your School's Message: Candy or Wine?

Most school heads I talk to are frustrated about one thing. They're doing amazing things at their school day-in and day-out, but few paren

How To Get Parents To Engage With Your School

How To Get Parents To Engage With Your School

More and more, schools are focusing less on getting their mission across. Does this statement surprise you? Millennial parents are somewhat

What can Jack Mountain Bushcraft School teach us about authentic marketing?

What can Jack Mountain Bushcraft School teach us about authentic marketing?

A relevant education in today’s changing world What skills come to mind when you think of the phrase “necessary education?” Basic literacy a

Green Chimneys – A school looking to revolutionize special education

Green Chimneys – A school looking to revolutionize special education

Balancing the communication tightrope Imagine this: You’re leading a school with a particularly important mission. Maybe it’s a focus on STE

Making an effective School Website: Lessons Learned from a successful Catholic School

Making an effective School Website: Lessons Learned from a successful Catholic School

Why is having a site significant? Your audience is spending more and more of their time online. Even if schools typically meet parents offli

We analyzed what successful school principals do.

We analyzed what successful school principals do.

They all share five entrepreneurial characteristics. As a principal, do you think of yourself as an entrepreneur? Do you think of the school

Why prospective parents want you to treat them as clients & what to do about it

Why prospective parents want you to treat them as clients & what to do about it

Neville Medhora once said “No one cares about you. They care about themselves.” This is a message that successful businesses infuse into the

How can a school leader become a better listener?

How can a school leader become a better listener?

In this article, we will show you how to tune out interruptions and gain authentic feedback you can implement immediately. “No significant l

New York Private Schools: Vouchers or not, you’ll need to adapt.

New York Private Schools: Vouchers or not, you’ll need to adapt.

Schools in other states, take note. This article will help you deal with regulatory changes coming your way. Reality Check: Although New Yor

Learning From Arizona: How Your School Can Thrive Under Any Circumstances

Learning From Arizona: How Your School Can Thrive Under Any Circumstances

According to recent studies, students in the United States are underperforming compared to their peers in other advanced nations, including

What Does A Superstar Campus Tour Look Like?

What Does A Superstar Campus Tour Look Like?

First impressions matter — especially to prospective students and parents who are choosing a school to enroll in for the next school year. A

Defining Your School Brand: 10 Questions You Must Answer

Defining Your School Brand: 10 Questions You Must Answer

Today’s parents have tremendous choice when it comes to their children’s education. Whether to choose a private, religious, charter, or publ

Enrollment Managers – Boost Your Numbers By Cultivating These Five Traits

Enrollment Managers – Boost Your Numbers By Cultivating These Five Traits

If you’re an enrollment manager, it’s fair to say you’ve got a lot on your plate. You keep your department in motion every day by: Supervisi

How Private Schools Can Use Character Education To Boost Enrollment

How Private Schools Can Use Character Education To Boost Enrollment

As a private or independent school, you should be thriving. With so much to offer and the highest grade averages, things should be going ver