I've been watching "Mad Men" reruns recently. They made me think deeply about how marketing & branding have evolved over the decades. Here are Madison Avenue's themes since the 1950s: 50s - Comfort,

Today’s parents have tremendous choice when it comes to their children’s education. Whether to choose a private, religious, charter, or public school are only a few of the many options available.

The Great Hearts school network is extraordinarily popular. How did they become the largest network of classical schools in the country? 22,000 students (up from 7,000 in 2013)52% Classroom Instruction

📍What’s your #1 challenge in terms of enrollment? ️❌ Limited Awareness ❌ Difficult Location/Neighborhood ❌ Competition From Other Schools ❌ Perceptions (Bad reviews, PR issues, etc.) ❌ Marketing Efforts Don’t Generate Enrollments Regardless of the

Hi 👋 again Mr. or Mrs. School Leader! OK, it's time for us to have a heart ❤️ to heart ❤️ chat. There are lots of things you can wing...󠀠 Like road trips, your Netflix movie

It's community, stories, experiences, connection, trust, and so much more. Good school marketing really boils down to one thing: Can you understand your parent audience on a real, human level and genuinely connect

Despite the daily flood of information, how does your school leave a lasting impression on your target group? 🌸 Stories can communicate school messaging with powerful persuasion. They simplify the complex, make everyday things

A lot of schools underestimate the amount of effort and resources an enrollment marketing campaign requires. Pictures of happy students doing hands-on activities will help with retention, but can they generate new inquiries and enrollments for schools?

We assume that the longer a school has been around, the more likely it is to stick around. We assume that a school's age is proof of its strength and resilience. We assume

First, answer this: what makes for a good story of your school? The currency is the same as it ever was: memorability. To create memories, we need to take parent audiences to places

Competition is a fact of life and it makes growing enrollment difficult (while also putting downward pressure on tuition for private schools). Finding a unique, unchallenged space in your neighborhood's market is the

What if you cannot differentiate your school?  Faced with increasing competition, the strategy for most schools is to differentiate. This involves offering families something that the school down the road cannot or does

We are getting pushback from a client school on our R&D ads. The head of school is concerned about doing any testing at all. She is reluctant to send out variations

You want to be the school that gets to financial stability with calm; serenely and quietly. You don't want to be the school that succeeds but needs to hustle; with high strung leadership,