You want to be the school that gets to financial stability with calm; serenely and quietly. You don't want to be the school that succeeds but needs to hustle; with high strung leadership,

I was on a call with a school board yesterday when a parent shouted out, "you're telling us all this stuff about nurturing leads, and enrollment funnels... Facts speak for themselves".The reality

Imagine one day you arrive at your school at 8 am as parents and buses are dropping off your students. You walk into your office to a ringing phone. You pick up, and

When talking to our clients about school branding, I sometimes feel a faint skepticism in the air. The unspoken reaction is this, "we are not THAT unique... How can a [small parochial, typical

Facebook is the largest user platform out there. Many, however, still doubt its potential as a teacher recruiting tool in terms of both quantity and quality of candidates. But increasingly we're getting inquiries

Sadly, many schools TRY to write their own ads; the results are unfortunate... Ads full of clichés and sentences that seem to go nowhere. Imagine a parent, sitting on her couch, scrolling through

What is a foundation? The definition appears obvious at first. A foundation is a nonprofit entity that awards grants to organizations. Thinking about a foundation's objectives, however, makes the definition fuzzier. Some are

I've been watching "Mad Men" reruns recently. It's made me think deeply about how marketing & branding have evolved over the decades. Here are Madison Avenue's themes since the 1950s: 50s - Comfort,

Traditionally, “performance marketing” means metrics-driven, inquiry-focused, left-brained, algorithm-loving data advertising. "Brand marketing," on the other hand, implies experience-focused, purpose-driven, right-brained, creativity-loving storytelling. While both are under the marketing umbrella, these two disciplines have

Here are a few things that didn’t exist last time Tiger Woods won the Masters: Twitter, iPhone📱, iPad, Kindle, 4G, Android, YouTube, App Store, Uber, Airbnb, Blockchain, Bitcoin, 🎧 Spotify, Instagram, Snapchat, WhatsApp,

Times have changed, and many schools are finding that they need to engage in strong branding strategies to thrive in today's market. With new schools opening their doors every second month, you have

The web is changing for both parents and schools. Parents no longer read and learn by going from one site to another. Instead, they get information pushed to them via their own curated

If I asked you to describe a friend in five words you’d have no problem. You would say she is kind and maybe fun, you may see her as loyal and altruistic.

As of early February 2019, we can report that Harvard has received a total of  43,330 to the Class of 2023. Just last year Harvard broke its own 40,000 application barrier