The Great Hearts school network is extraordinarily popular. How did they become the largest network of classical schools in the country? 22,000 students (up from 7,000 in 2013)52% Classroom Instruction
📍What’s your #1 challenge in terms of enrollment? ️❌ Limited Awareness ❌ Difficult Location/Neighborhood ❌ Competition From Other Schools ❌ Perceptions (Bad reviews, PR issues, etc.) ❌ Marketing Efforts Don’t Generate Enrollments Regardless of the
It's community, stories, experiences, connection, trust, and so much more. Good school marketing really boils down to one thing: Can you understand your parent audience on a real, human level and genuinely connect
Despite the daily flood of information, how does your school leave a lasting impression on your target group? 🌸 Stories can communicate school messaging with powerful persuasion. They simplify the complex, make everyday things
A lot of schools underestimate the amount of effort and resources an enrollment marketing campaign requires. Pictures of happy students doing hands-on activities will help with retention, but can they generate new inquiries and enrollments for schools?
Competition is a fact of life and it makes growing enrollment difficult (while also putting downward pressure on tuition for private schools). Finding a unique, unchallenged space in your neighborhood's market is the
What if you cannot differentiate your school? Faced with increasing competition, the strategy for most schools is to differentiate. This involves offering families something that the school down the road cannot or does