Digital advertising is the single most effective way to generate awareness and inquiries from prospective families. It is most effective when they are part of a larger digital media strategy that: • Connects with
1. Behind-the-scenes sneak peek of your school Giving your prospective parents an idea about what happens behind the scenes piques their curiosity while also getting them to empathize and relate to your school.
1. The Traditional Enrollment Funnel Has Changed No longer is enrollment marketing focused only on moving a prospective parent through the funnel. We are now creating experiences that promote your school's brand affinity
According to a study from UChicago's Consortium for School Research, 'School Climate' is one of the three top predictors of academic improvement. As Elaine Allensworth, co-author of the survey, states: "A lot of