Social Media Marketing
27 posts
Storywrap Your School
Marketing Tactics
Your school's reputation doesn't come from how you talk about yourself. It comes from how parents and students talk about you. So how do you get them thinking about you? Parents do, of
🚀 Once Funding Follows the Student, Enrollment Numbers Will Shift...
Social Media Marketing
School leaders still have this incorrect notion that alternative education is small. Learning pods, microschools & homeschooling now enroll a significant % of students. 🏡 🏠🚌🏫 The past 2 years have changed all this.For example,
Are your school's ads NOT converting?
Marketing Tactics
You spend hours putting together a beautiful set of posts... You spend a few more hours writing authentic copy to go along with them. You boost them...wait with anticipation! And crickets... Well,
63% of K-12 schools will double their digital ad spend in 2021-2022
Growing Enrollment
Every school is running ads now. Two years ago our school clients were spending more on billboards than on social media. Today Facebook is dominating ALL school marketing ad spend. 📈 In fact, 63%
🎉 Here's How To Show Off Your School
Marketing Tactics
A cup of tea steams beside your smartphone. ☕️ Sunbeams shine through the shutters as you read the morning news lying in bed. An ad for Nike pops up. It reminds you of the
How hard can school marketing be?
Branding Strategies
A lot of schools underestimate the amount of effort and resources an enrollment marketing campaign requires. Pictures of happy students doing hands-on activities will help with retention, but can they generate new inquiries and enrollments for schools?
Online Enrollment Campaigns: What Stats Should You Be Focusing On?
Social Media Marketing
"What stats do I look at to know whether my ads are working? How do I know I am getting inquiries from my ads -or at least building awareness?" These are questions that
Make Social Media Trends Work For Your School
Social Media Marketing
#1 - Compelling & Bite-Sized Video Content Videos need to be short - seconds-short - and engaging, catching the attention of your audience in the first 7-10 seconds. Focus on creating content that
Teacher Campaign Template #28
Social Media Marketing
Can you remember a teacher who took something hard and made it easier?   The teacher who hadn’t forgotten how it feels to be a student... The teacher who kept asking gentle questions
How the 'Stealth Applicant Effect' is Affecting K-16 Enrollment Nationwide
Growing Enrollment
Do you know what's a ‘stealth applicant’? It used to be that you got to speak to most families considering your school. If I had a dollar each time I heard, ‘when I
Is Facebook or Google better for enrolling students?
Social Media Marketing
Digital advertising is the single most effective way to generate awareness and inquiries from prospective families. It is most effective when they are part of a larger digital media strategy that: • Connects with
School Marketing's Unlikely Future
Social Media Marketing
Eventually, even an enrollment funnel that pulls parents through their decision-making process will not be sufficient.
Grow Your Enrollment Through Social Media Branding
Branding Strategies
Times have changed, and many schools are finding that they need to engage in strong branding strategies to thrive in today's market. With new schools opening their doors every second month, you have
9 Facebook Post Ideas Every School Should Try Out
Marketing Tactics
1. Behind-the-scenes sneak peek of your school Giving your prospective parents an idea about what happens behind the scenes piques their curiosity while also getting them to empathize and relate to your school.
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