Your school's reputation doesn't come from how you talk about yourself. It comes from how parents and students talk about you. So how do you get them thinking about you? Parents do, of

School leaders still have this incorrect notion that alternative education is small. Learning pods, microschools & homeschooling now enroll a significant % of students. 🏡 🏠🚌🏫 The past 2 years have changed all this.For example,

You spend hours putting together a beautiful set of posts... You spend a few more hours writing authentic copy to go along with them. You boost them...wait with anticipation! And crickets... Well,

Every school is running ads now. Two years ago our school clients were spending more on billboards than on social media. Today Facebook is dominating ALL school marketing ad spend. 📈 In fact, 63%

A cup of coffee steams beside your laptop. ☕️ The sun shines through the trees as you read an article about recent events. A banner ad for Lululemon pops up. The ad reminds you

A lot of schools underestimate the amount of effort and resources an enrollment marketing campaign requires. Pictures of happy students doing hands-on activities will help with retention, but can they generate new inquiries and enrollments for schools?

"What stats do I look at to know whether my ads are working? How do I know I am getting inquiries from my ads -or at least building awareness?" These are questions that

#1 - Compelling & Bite-Sized Video Content Videos need to be short - seconds-short - and engaging, catching the attention of your audience in the first 7-10 seconds. Focus on creating content that

Can you remember a teacher who took something hard and made it easier?   The teacher who hadn’t forgotten how it feels to be a student... The teacher who kept asking gentle questions

Do you know what's a ‘stealth applicant’? It used to be that you got to speak to most families considering your school. If I had a dollar each time I heard, ‘when I

Digital advertising is the single most effective way to generate awareness and inquiries from prospective families. It is most effective when they are part of a larger digital media strategy that: • Connects with

Eventually, even an enrollment funnel that pulls parents through their decision-making process will not be sufficient.

Times have changed, and many schools are finding that they need to engage in strong branding strategies to thrive in today's market. With new schools opening their doors every second month, you have

1. Behind-the-scenes sneak peek of your school Giving your prospective parents an idea about what happens behind the scenes piques their curiosity while also getting them to empathize and relate to your school.