Marketing Ideas, Tips & Techniques For K-12 Schools
Can you remember a teacher who took something hard and made it easier? The teacher who hadn’t forgotten how it feels to be a student...Th
Do you know what's a ‘stealth applicant’?It used to be that you got to speak to most families considering your school.If I had a dollar eac
Digital advertising is the single most effective way to generate awareness and inquiries from prospective families.It is most effective when
Eventually, even an enrollment funnel that pulls parents through their decision-making process will not be sufficient.
Times have changed, and many schools are finding that they need to engage in strong branding strategies to thrive in today's market.With new
Let's say you're a superintendent leading a district, or you're in school communications, responsible for internal and external marketing. E
1. Behind-the-scenes sneak peek of your schoolGiving your prospective parents an idea about what happens behind the scenes piques their c
1. The Traditional Enrollment Funnel Has Changed No longer is enrollment marketing focused only on moving a prospective parent through t
In case you’re not familiar with the idea of the traditional digital enrollment funnel, it works like this: you get lots of visitors to your
We are living through the golden age of Facebook marketing for K-12 education. It is powerful, affordable and carries the vast majority o
A new day of shivers. The third snow day and October is not out yet. Slamming the door behind her, already tired, she would not be back unti
You’ve been telling us over and over that your school is unique.And we believe you... Most schools we work with have truly unique stories,
According to a study from UChicago's Consortium for School Research, 'School Climate' is one of the three top predictors of academic improve
“I never allow myself to have an opinion on anything that I don't know the other side's argument better than they do.”— Charlie MungerI lov
Do you struggle to measure the return on investment (ROI) for your paid social media activity? Are you still trying to trace your enrollment
Families shouldn’t have to come to campus to feel your magic. But how can you ensure that the right families get to know your school BEFORE
It’s hard to imagine life without social media. We use it for everything. Work, play, friendship, and family. Many of us can’t do without it
Independence Day. Our great nation’s birthday, and like all birthdays, a momentous occasion to celebrate. The fireworks have definitely beco
It’s no secret that most schools struggle to properly reach their audience on Facebook. And if they do, often by chance, they usually fail t
We have some good news. You can finally start feeling in control of your enrollment. School leaders always have this little nagging feeling.
