#1 - Compelling & Bite-Sized Video Content Videos need to be short - seconds-short - and engaging, catching the attention of your audience in the first 7-10 seconds. Focus on creating content that
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Can you remember a teacher who took something hard and made it easier? The teacher who hadn’t forgotten how it feels to be a student... The teacher who kept asking gentle questions
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Do you know what's a ‘stealth applicant’? It used to be that you got to speak to most families considering your school. If I had a dollar each time I heard, ‘when I
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Digital advertising is the single most effective way to generate awareness and inquiries from prospective families. It is most effective when they are part of a larger digital media strategy that: • Connects with
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Eventually, even an enrollment funnel that pulls parents through their decision-making process will not be sufficient.
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Times have changed, and many schools are finding that they need to engage in strong branding strategies to thrive in today's market. With new schools opening their doors every second month, you have
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1. Behind-the-scenes sneak peek of your school Giving your prospective parents an idea about what happens behind the scenes piques their curiosity while also getting them to empathize and relate to your school.
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1. The Traditional Enrollment Funnel Has Changed No longer is enrollment marketing focused only on moving a prospective parent through the funnel. We are now creating experiences that promote your school's brand affinity
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In case you’re not familiar with the idea of the traditional digital enrollment funnel, it works like this: you get lots of visitors to your site —they’re at the top of
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We are living through the golden age of Facebook marketing for K-12 education. It is powerful, affordable and carries the vast majority of parents & students in its tracks. You’ll be looking
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A new day of shivers. The third snow day and October is not out yet. Slamming the door behind her, already tired, she would not be back until Christmas Eve. The college campus
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You’ve been telling us over and over that your school is unique. And we believe you... Most schools we work with have truly unique stories, a truly unique team or a truly
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According to a study from UChicago's Consortium for School Research, 'School Climate' is one of the three top predictors of academic improvement. As Elaine Allensworth, co-author of the survey, states: "A lot of
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“I never allow myself to have an opinion on anything that I don't know the other side's argument better than they do.”— Charlie Munger I love this quote. You're not entitled to take
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