Social Media Marketing
20 posts
Teacher Campaign Template #28
Social Media Marketing
Can you remember a teacher who took something hard and made it easier?   The teacher who hadn’t forgotten how it feels to be a student... The teacher who kept asking gentle questions
How the 'Stealth Applicant Effect' is Affecting K-16 Enrollment Nationwide
Growing Enrollment
Do you know what's a ‘stealth applicant’? It used to be that you got to speak to most families considering your school. If I had a dollar each time I heard, ‘when I
Is Facebook or Google better for enrolling students?
Social Media Marketing
Digital advertising is the single most effective way to generate awareness and inquiries from prospective families. It is most effective when they are part of a larger digital media strategy that: • Connects with
School Marketing's Unlikely Future
Social Media Marketing
Eventually, even an enrollment funnel that pulls parents through their decision-making process will not be sufficient.
Grow Your Enrollment Through Social Media Branding
Branding Strategies
Times have changed, and many schools are finding that they need to engage in strong branding strategies to thrive in today's market. With new schools opening their doors every second month, you have
Social Media Management for Schools & Districts
Social Media Marketing
Let's say you're a superintendent leading a district, or you're in school communications, responsible for internal and external marketing. Either way, you're busy... really busy.   And while social media is a MUST for
9 Facebook Post Ideas Every School Should Try Out
Marketing Tactics
1. Behind-the-scenes sneak peek of your school Giving your prospective parents an idea about what happens behind the scenes piques their curiosity while also getting them to empathize and relate to your school.
Three School Marketing Trends Set to Dominate 2019
Branding Strategies
1.  The Traditional Enrollment Funnel Has Changed  No longer is enrollment marketing focused only on moving a prospective parent through the funnel. We are now creating experiences that promote your school's brand affinity
The Inverted Enrollment Funnel
Growing Enrollment
In case you’re not familiar with the idea of the traditional digital enrollment funnel, it works like this: you get lots of visitors to your site —they’re at the top of
The Golden Age of Facebook Marketing for Schools
Marketing Tactics
We are living through the golden age of Facebook marketing for K-12 education. It is powerful, affordable and carries the vast majority of parents & students in its tracks. You’ll be looking
You Aren't Recruiting Enough First-Generation  Students
Growing Enrollment
A new day of shivers. The third snow day and October is not out yet. Slamming the door behind her, already tired, she would not be back until Christmas Eve. The college campus
School Marketing: Traditional Vs. Social Media
Growing Enrollment
You’ve been telling us over and over that your school is unique. And we believe you... Most schools we work with have truly unique stories, a truly unique team or a truly
What is the quickest path to a better school climate?
Social Media Marketing
According to a study from UChicago's Consortium for School Research, 'School Climate' is one of the three top predictors of academic improvement.   As Elaine Allensworth, co-author of the survey, states: "A lot of
The Benefits Of Offline School Marketing
Social Media Marketing
“I never allow myself to have an opinion on anything that I don't know the other side's argument better than they do.”— Charlie Munger I love this quote. You're not entitled to take