Social Media Marketing

A collection of 27 posts

Marketing Tactics

Storywrap Your School

Your school's reputation doesn't come from how you talk about yourself. It comes from how parents and students talk about you. So how do you get them thinking about you? Parents do, of course, need to hear the facts about your school. But these facts must be wrapped in narrative

Social Media Marketing

🚀 Once Funding Follows the Student, Enrollment Numbers Will Shift...

School leaders still have this incorrect notion that alternative education is small. Learning pods, microschools & homeschooling now enroll a significant % of students. 🏡 🏠🚌🏫 The past 2 years have changed all this. For example, homeschooling enrollment alone is compounding... 1973: 13,000 1980: 20,000 1983: 93,000 1990: 275,000 1997:

Marketing Tactics

Are your school's ads NOT converting?

You spend hours putting together a beautiful set of posts... You spend a few more hours writing authentic copy to go along with them. You boost them...wait with anticipation! And crickets... Well, you're not alone. Most school marketers don't get the results they want. And most school leaders who

Growing Enrollment

63% of K-12 schools will double their digital ad spend in 2021-2022

Every school is running ads now. Two years ago our school clients were spending more on billboards than on social media. Today Facebook is dominating ALL school marketing ad spend. 📈 In fact, 63% of K-12 schools will double their digital ad spend in 2021-2022. The days when Facebook was a

Marketing Tactics

🎉 Here's How To Show Off Your School

A cup of tea steams beside your smartphone. ☕️ Sunbeams shine through the shutters as you read the morning news lying in bed. An ad for Nike pops up. It reminds you of the Nike running shoes you were looking at last week. You give those shoes another look—maybe you'll

Branding Strategies

How hard can school marketing be?

A lot of schools underestimate the amount of effort and resources an enrollment marketing campaign requires. Pictures of happy students doing hands-on activities will help with retention, but can they generate new inquiries and enrollments for schools?

Social Media Marketing

Online Enrollment Campaigns: What Stats Should You Be Focusing On?

"What stats do I look at to know whether my ads are working? How do I know I am getting inquiries from my ads -or at least building awareness?" These are questions that we get pretty much daily... To begin with, make sure you let your ads run for at

Social Media Marketing

Make Social Media Trends Work For Your School

#1 - Compelling & Bite-Sized Video Content Videos need to be short - seconds-short - and engaging, catching the attention of your audience in the first 7-10 seconds. Focus on creating content that is upfront, inclusive, visual, and personalized! On Instagram, take advantage of “Stories” to show students doing sports, or

Social Media Marketing

Teacher Campaign Template #28

Can you remember a teacher who took something hard and made it easier? The teacher who hadn’t forgotten how it feels to be a student... The teacher who kept asking gentle questions and smiled until you got it… The teacher who saw you struggling and wouldn't give up on

Growing Enrollment

How the 'Stealth Applicant Effect' is Affecting K-16 Enrollment Nationwide

Do you know what's a ‘stealth applicant’? It used to be that you got to speak to most families considering your school. If I had a dollar each time I heard, ‘when I get them on campus, I get them to enroll 90% of the time”... The internet has changed

Social Media Marketing

Is Facebook or Google better for enrolling students?

Digital advertising is the single most effective way to generate awareness and inquiries from prospective families. It is most effective when they are part of a larger digital media strategy that: • Connects with your current families • Builds an audience of community members and supporters • Leverages that audience to drive traffic

Social Media Marketing

School Marketing's Unlikely Future

Eventually, even an enrollment funnel that pulls parents through their decision-making process will not be sufficient.

Branding Strategies

Grow Your Enrollment Through Social Media Branding

Times have changed, and many schools are finding that they need to engage in strong branding strategies to thrive in today's market. With new schools opening their doors every second month, you have to focus on getting the word out, grabbing market share and keeping it. > Why are some schools

Marketing Tactics

9 Facebook Post Ideas Every School Should Try Out

1. Behind-the-scenes sneak peek of your school Giving your prospective parents an idea about what happens behind the scenes piques their curiosity while also getting them to empathize and relate to your school. You may include short videos of the teachers' lounge, preparations for your recent theatre production, classroom activities

Branding Strategies

Three School Marketing Trends Set to Dominate 2019

1.  The Traditional Enrollment Funnel Has Changed No longer is enrollment marketing focused only on moving a prospective parent through the funnel. We are now creating experiences that promote your school's brand affinity — and even advocacy. The funnel is becoming more of a continuous cycle that focuses on ongoing engagement

Growing Enrollment

The Inverted Enrollment Funnel

In case you’re not familiar with the idea of the traditional digital enrollment funnel, it works like this: you get lots of visitors to your site —they’re at the top of the funnel. With every new ad, you limit the extra information you send out and start asking

Marketing Tactics

The Golden Age of Facebook Marketing for Schools

We are living through the golden age of Facebook marketing for K-12 education. It is powerful, affordable and carries the vast majority of parents & students in its tracks. You’ll be looking back at the day you decided not to invest into Facebook, and you’ll be banging your head

Growing Enrollment

You Aren't Recruiting Enough First-Generation Students

A new day of shivers. The third snow day and October is not out yet. Slamming the door behind her, already tired, she would not be back until Christmas Eve. The college campus was still silent and she stumbled across the sidewalk. How many first-generation students will Janice recruit this

Growing Enrollment

School Marketing: Traditional Vs. Social Media

You’ve been telling us over and over that your school is unique. And we believe you... Most schools we work with have truly unique stories, a truly unique team or a truly unique set of values. You’re frustrated because you’re finding it hard to get your school's

Social Media Marketing

What is the quickest path to a better school climate?

According to a study from UChicago's Consortium for School Research, 'School Climate' is one of the three top predictors of academic improvement. As Elaine Allensworth, co-author of the survey, states: "A lot of educators think school climate is something you work on and take care of so you can get

Social Media Marketing

The Benefits Of Offline School Marketing

> “I never allow myself to have an opinion on anything that I don't know the other side's argument better than they do.” — Charlie Munger I love this quote. You're not entitled to take a view unless you can argue against that view better than most. We all hold an opinion

Marketing Tactics

Do Your Social Media Deliver Enrollments?

Do you struggle to measure the return on investment (ROI) for your paid social media activity? Are you still trying to trace your enrollments back to the Facebook campaign that initially delivered the inquiry? Without being able to attribute your enrollments to your each of your ads you cannot: 1.

Marketing Tactics

Your School's Marketing ROI

Families shouldn’t have to come to campus to feel your magic. But how can you ensure that the right families get to know your school BEFORE visiting?

Growing Enrollment

Let’s Get Social: Increase School Enrollment Through Social Media

It’s hard to imagine life without social media. We use it for everything. Work, play, friendship, and family. Many of us can’t do without it. Businesses are realizing how much they need it too. In terms of marketing, social media use is growing leaps and bounds. Facebook, for

Engaging Your Community

Events to do for the 4th of July

Independence Day. Our great nation’s birthday, and like all birthdays, a momentous occasion to celebrate. The fireworks have definitely become bigger and grander. Shows are being sponsored by businesses, accompanied by orchestras, and watched by millions! With so much attention going around, there are many opportunities for schools to